Bachelor of Business – BBus

You'll become a well-rounded business professional by building research and practice-informed knowledge and developing a comprehensive skillset for a successful career in business.

Type of qualification
Bachelor's degree
Level of study
Undergraduate study

An undergraduate qualification is usually the first one you study.

More about study levels

NZQF level 7

Our courses follow the New Zealand Qualification Framework (NZQF) levels.

Find out more about NZQF levels

Time to complete
3 years full-time (360 credits)
Part-time available
International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand, or studying on-line outside New Zealand

Study a Bachelor of Business – BBus

Welcome to the world of business education – your future starts here!

Massey’s Bachelor of Business (BBus) empowers you to explore and master your business knowledge and skills, so you can contribute meaningfully and innovatively to the rapidly evolving globalised business world.

Our lecturers and professors are actively researching both nationally and internationally, bringing the most relevant developments in business theory and practice into your learning environment.

Massey Business School also has great links with communities and potential employers.  You'll have  many opportunities to put your learning into practice while engaging with local community organisations and businesses.

A Massey Business School graduate will be someone who:

  • is an independent learner
  • thinks critically and creatively, and makes informed decisions to solve complex problems
  • communicates effectively across diverse audiences
  • leads confidently and collaborates well within a team
  • understands the significance of te Tiriti o Waitangi in the Aotearoa New Zealand business context, and operates ethically and effectively in multicultural and international environments
  • has a strong foundation in the business fundamentals and is a specialist in one or more areas of business expertise.

With a Core of foundation business courses and  and 11 specialisations (majors) available to choose from, the BBus offers the flexibility to tailor your studies to your strengths and interests – helping you fill knowledge gaps and build a degree that works for you.

Insights

  • The QS World University Ranking for 2026 ranks Massey in the top 215 universities worldwide. Our specific disciplines also rank highly:
    • Accounting and Finance in the top 200;
    • Business and Management in the top 400;
    •  Economics and Econometrics in the top 300.
  • Massey is ranked #2 in New Zealand for business administration by ShanghaiRanking.
  • Bachelor of Business students have a high completion rate across their courses. The flexibility of the qualification allows students to return to their studies at any time.
  • The 2022 Student Experience Survey results for this qualification found that 81% believed assessment tasks challenged students to learn, and 84% highlight that the qualification has given them “confidence to learn independently”.
  • The 2021 Graduate Destination Survey results for this qualification found that 82% of graduates are in employment and 41% have continued in further study.

A BBus is a good fit if you:

  • want to gain detailed knowledge and insights into business subjects you are curious about
  • want to learn how to change business for the better
  • can think things through analytically and creatively.

Entry requirements

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

Prior learning, credit and exemptions

Exemptions on the basis of high NCEA Level 3 marks are available in Statistics, Accounting and Economics.

If you have achieved 24 credits at NCEA Level 3 with an Average of Merit and have a high overall achievement, or have a scholarship in the relevant subject(s), you may be eligible to be exempt from taking the following core courses: 115112 Accounting for Business, 115113 Economics of Business. If you think you are in this category, you can apply for an exemption by contacting Academic Advice. Please note that you will need to take another course in place of any exemptions granted and even if eligible, we would not advise applying for more than 2 exemptions.

For information on prior learning, exemptions and transfer of credit or other questions:

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Recommended prior learning

English and maths are desirable school subjects. A school background in accounting and economics is useful but not essential.

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Structure of the Bachelor of Business

Structure of the Bachelor of Business

The BBus can be studied full-time (usually 3 years), or part-time over a longer period. See the Recommended and maximum student workloads page for more information. 

If you study full-time, you will usually complete 120 credits per year (four 15-credit courses in each of Semester One and Semester Two).

If you work for more than 12-15 hours per week or have other commitments that will prevent you from studying 35-40 hours per week, we strongly recommend you enrol for part-time study. Part-time study can give you a gradual transition into academic learning and is an excellent choice for those seeking to balance study alongside work, family, and other personal commitments.

There may also be options to take some Summer School courses.

Make sure you include courses that are prerequisites for the next level of courses you wish to study. An Academic Adviser can help you plan your study and completion timeframe to meet your needs.

BBus degree structure

Massey’s Bachelor of Business (BBus) is a 360-credit degree designed to give you both breadth and depth in business education. The BBus provides considerable flexibility, enabling you to take control of your own qualification within the regulations.

  • Core business courses: 135 credits
  • Specialisation (Major) courses: (120 credits)
  • Elective courses: 105 credits

Core business courses

The ‘Core’ is designed to give you a strong foundation in business, exposure to the specialisations, and to develop the fundamental foundation business skills that you will need in your career. 

From 2027, the Core requires 135 credits of courses, including 8 compulsory courses, and 1 choice from a short list of options:

Compulsory core courses:

Plus 1 of

*115109 is required in the Business Analytics major so cannot be included in the Core if you choose this major. 

**125230 is required in the Finance major so cannot be included in the Core if you choose this major.

Specialisation (Major) courses

Your courses will be determined by your choice of major. For 2027, you can choose from:

  • Accountancy
  • Business Analytics
  • Digital Business and Innovation
  • Economics
  • Finance
  • Financial Planning and Advice
  • Human Resource Management and Employment Relations
  • International Business
  • Management
  • Marketing
  • Property.

You can see the requirements for each specialisation under “Courses and specialisations”.

Elective courses

You can choose among business and non-business subjects. We recommend following your interests. You will need to ensure you meet any stated prerequisite requirements for the Electives you choose.

You must also ensure that your overall BBus degree includes:

  • no more than 180 credits at 100 level (including all compulsory and major 100-level course requirements), and
  • at least 75 credits at 300 level.

Typical pattern for the Bachelor of Business

Core courses These courses are a compulsory part of your qualification.

Major courses Choose from a selection of courses appropriate for your specialisation.

Elective courses Follow your interests. Your qualification may have selection guidelines for elective courses.

Year One
115112 Accounting for Business Decisions
115113 Economic Fundamentals of Global Business
115114 Finance for Business and Life
115115 People, Work and Organisations
115116 Marketing: Creating Value
115117 Business in the Digital Age
Core option*
Elective**
Year Two
115212 Responsible Leadership in Business
200-level major course
200-level major course
200-level major course
200-level major course
Elective
Elective
Elective
Year Three
115340 Sustainable Business Operations
300-level major course
300-level major course
300-level major course
300-level major course
Elective
Elective
Elective
  • *Core course option: choose from:
    • 15109 Introduction to Business Analytics
    • 115211 Business Law
    • 115230 Pakihi Māori
    • 125230 Business Finance.
  • ** Year 1 Elective: you must take 110109 Introduction to Financial Accounting if you choose the Accountancy major, or 127100 Introduction to Property and Real Estate if you choose the Property major. Your ‘Year 1 Elective’ will be taken in either Year 2 or 3 instead.
  • All courses are worth 15 credits unless otherwise stated.
  • Some majors may require 3 courses at 200-level and 5 courses at 300-level. Check the example Typical Pattern for you major.

Courses and specialisations

Courses and specialisations

Credit summary

Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.

360 credits

  • Core courses – 135 credits
  • Major courses – 120 credits
  • Electives – 105 credits

Ensure that overall, you have:

  • Not more than 180 credits at 100 level (including no more than 90 credits of 100‑level electives)
  • At least 75 credits at 300 level (including at least 15 credits of 300‑level electives, if necessary)

You could replace electives with a second BBus major, or some electives with a recognised minor.

Schedule A: Core courses (Choose 135 credits from)

Compulsory courses (Choose 120 credits from)

Choose 120 credits from
Course code: 115112 Accounting for Business Decisions 15 credits

An introduction to the role of accounting information in organisational planning, monitoring, and performance evaluation decisions.

Restrictions

Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

115102
View full course details
Course code: 115113 Economic Foundations of Global Business 15 credits

This introductory course examines the nature of the contemporary local and global economic environment in which businesses operate, and considers how economics can aid in business decision-making.

Restrictions

Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

115106
View full course details
Course code: 115114 Finance for Business and Life 15 credits

This course introduces analytical techniques for evaluating personal and business investment and financing decisions, including coverage of the context and environment in which these decisions are made.

Restrictions

Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

115105
View full course details
Course code: 115115 People, Work and Organisations 15 credits

This course introduces key concepts related to people, work, and organisations in the business world.

Restrictions

Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

115108
View full course details
Course code: 115116 Marketing: Creating Value 15 credits

The course provides an understanding of the role and practices of marketing in identifying, creating, communicating, delivering, and capturing value for businesses and organisations.

Restrictions

Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

115104
View full course details
Course code: 115117 Business in the Digital Age 15 credits

Examines the essential roles of data, technology, and information credibility in contemporary business. Students will develop critical skills in evaluating and applying digital tools, and will explore the ethical use of data and information sources to support business decision making.

View full course details
Course code: 115212 Responsible Leadership in Business 15 credits

This course explores how responsible leadership informs business practice. Students critically examine organisational challenges and apply key contemporary leadership principles to support collaborative and responsible business decision-making that actively advances inclusive, just, and resilient institutions, aligned with selected United Nations Sustainable Development Goals.

Prerequisites

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.

90 credits at 100 level
View full course details
Course code: 115340 Sustainable Business Operations 15 credits

A study of integrated business operations with sustainability as an integrating theme. Interdisciplinary perspectives will highlight the interconnections of environmental, social, cultural, and ethical concerns in business operations. Contemporary challenges will be examined through the lens of a range of organisations and business sectors.

View full course details
Choose 15 credits from
Course code: 115109 Introduction to Business Analytics 15 credits

An introduction to internal and external organisational data, mechanisms to obtain, analyse and interpret that data, and performance indicators used to define and assess the operational and financial viability of a business.

View full course details
Course code: 115211 Business Law 15 credits

The course will encompass an introduction to the key elements of the law within which business operates in New Zealand from a practical perspective.

Restrictions

Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

115103, 155110
View full course details
Course code: 115230 Pakihi Māori 15 credits

Examines the Māori economy, Māori businesses, and the significance of Māori perspectives and values in organisations in Aotearoa New Zealand. Students will develop their understanding of the importance of cultural competencies in diverse organisations.

View full course details
Course code: 125230 Business Finance 15 credits

The course provides students with a fundamental knowledge of financial theory and practice. In addition to valuation and capital budgeting, students will study working capital management, capital structure, the cost of capital, dividend policy and ethics in finance.

Prerequisites

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.

115114
View full course details

Schedule B: Specialisations

Majors

Some qualifications let you choose what subject you'd like to specialise in. Your major or endorsement is what you will take the majority of your courses in.

Completing a major is compulsory. A major requires 120 credits including at least 60 credits at 300-level. If you wish to do an internship, it will normally be in addition to your major. Double majors are possible.

Minors

Completing a minor is optional. Minors increase the breadth of your degree and give you extra knowledge, attributes and capabilities. A minor must be in a different subject from your major.

If you study towards a BBus, you may choose a minor from any University undergraduate degree that has recognised minors. If the minor is from another degree the regulations of that qualification will apply.

Bachelor of Business minors

All BBus majors are available as minors. See the BBus regulations for requirements. 

BBus minor-only topics

Business Law

Gain the skills to act competently and knowledgeably in the legal environment, both generally and in a business context – this is an overview of statutory interpretation and specific areas of relevant business law. 155202; 30 credits from 155201, 155203 or 155210; and 155301. If a course you want to take is not being offered, please contact us via the 'Get advice' button to discuss a suitable replacement

Māori Business

Learn about Māori approaches to management and entrepreneurship and doing business with and within the Māori economy – especially suited to aspiring entrepreneurs, business owners and managers. 152252, 152270 and 150201. 152370 is not offered. Please contact us via the 'Get advice' button to discuss a suitable replacement.

  • Accountancy
  • Business Analytics
  • Business Law
  • Digital Business and Innovation
  • Economics
  • Finance
  • Financial Planning and Advice
  • Human Resource Management and Employment Relations
  • International Business
  • Management
  • Marketing
  • Property

Fees and scholarships

Fees and scholarships

2026 tuition fees

  • Domestic students: $7,415
  • International students: $38,080

Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).

The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). For more information about this fee and other fees you may need to pay, see non-tuition fees.

There may also be charges for things such as study resources, software, trips and contact workshops.

Course fees

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme, including how much could be covered and your eligibility on the Inland Revenue website.

Careers and job opportunities

Careers and job opportunities

The Bachelor of Business equips you with flexible and highly portable skills that employers welcome. Your skills will fit across industries, from small business settings to multi-national organisations.

While it depends on what major you choose, some of the career opportunities available are:

  • management accountant or financial accountant
  • business, systems or information analyst
  • public relations, communication manager, or media consultant
  • economist, economic statistician, business/policy/risk analyst, economic forecaster, financial advisor or consultant
  • small business manager, new venture initiator or project manager
  • financial analyst, investment banking analyst, sharebroker or financial consultant
  • human resource or recruitment manager, or facilitator in employment relations
  • international market developer, or dealer in exporting, licensing, and importing
  • market researcher, marketing manager, or advertising and communication specialist
  • professional sports administrator, sports marketer, or events manager
  • property manager, property developer, or valuer.

What our students say

“Without my degree, I do not feel as if I would be able to confidently lead the team or make effective yet efficient decisions”
Ezekiel Raui

Te Rarawa

Bachelor of Business

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

Learn more

QS Ranking - Business Management Studies

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 400 universities for business and management.

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ShanghaiRanking – Business Administration

Massey University is ranked #2 in New Zealand for business administration by ShanghaiRanking.

Learn more