Bachelor of Business – BBus

When you study the Bachelor of Business you will gain research and practice-informed business knowledge. You will develop the leadership, communication, teamwork, and creative skills that employers are looking for.

Type of qualification

Bachelor's degree

Level of study

Undergraduate study

An undergraduate qualification is usually the first one you study.

NZQF level 7

Our courses follow the New Zealand Qualification Framework (NZQF) levels.

Find out more about NZQF levels

Time to complete

3 year(s) full-time (360 credits)
Up to 8 years part-time
Part-time available

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand, or studying on-line out

Study a Bachelor of Business – BBus

Massey University’s Bachelor of Business encourages you to explore and master your business knowledge and skills, so you can have a great career.

Our lecturers and professors are actively researching both nationally and internationally, bringing the most relevant developments in business theory and practice into your learning environment.

Massey’s Business School also has great links with communities and potential employers.  There are many opportunities to put your learning into practice while engaging with local community organisations and businesses.

You will be someone who:

  • has a sound base in the business fundamentals of accounting, economics, finance, management, marketing, law and communication
  • is an independent learner
  • is an innovative thinker
  • is an effective communicator
  • is able to lead or work within a team
  • can find and use the latest knowledge to grow a business
  • is effective in multi-cultural and international business environments
  • is an ethical and culturally sensitive professional
  • is a specialist in at least one area of business expertise; and well-versed in the business fundamentals.

With eight core courses, the BBus gives you more opportunities to spend more time focusing on your areas of interest. You can work on what you know are your strengths, or fill any gaps in your knowledge and skills.

Insights

  • The 2020 Student Experience Survey results for this qualification found that 83% of students on this qualification were satisfied with the teaching they have received, 82% believed assessment tasks challenged students to learn, and 83% highlight that the qualification has given them “confidence to learn independently”.
  • The 2020 Graduate Destination Survey results for this qualification found that 80% of graduates are in employment and 29% have continued in further study. Respondents indicated that 53% were earning above the New Zealand median national salary.
  • Between 2018 and 2021 the average number of students enrolled in the qualification was 3659 (headcount). In the 2020 academic year 77% of students in the first year of this qualification continued their studies and across the whole qualification 85% of courses were successfully completed.
  • The QS World University Ranking by Subject ranks Massey in the top 251-300 universities worldwide in this subject area. Shanghai Ranking's Global Ranking of Academic Subjects 2020 ranks Massey in the top 150 universities globally and 1st in New Zealand in this subject area.

A BBus is a good fit if you:

  • want to gain detailed knowledge and insights into business subjects you are curious about
  • want to learn how to change business for the better
  • can think things through analytically and creatively.

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

Prior learning, credit and exemptions

Exemptions on the basis of high NCEA Level 3 marks are available in Statistics, Accounting and Economics.

If you have achieved 24 credits at NCEA Level 3 with an Average of Merit and have a high overall achievement, or have a scholarship in the relevant subject(s), you may be eligible to be exempt from taking the following core courses: 115112 Accounting for Business, 115113 Economics of Business. If you think you are in this category, you can apply for an exemption by contacting Academic Advice. Please note that you will need to take another course in place of any exemptions granted and even if eligible, we would not advise applying for more than two exemptions.

For information on prior learning, exemptions and transfer of credit or other questions:

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Recommended prior learning

English and maths are desirable school subjects. A school background in accounting and economics is useful but not essential.

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations or this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Structure of the Bachelor of Business

If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.

If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.

Core business courses

Core courses are compulsory. These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career.

The BBus provides considerable flexibility, enabling you to take control of your own qualification within the regulations.

Capstone course

‘Capstone’ courses are designed to be taken in your last year of study. This relies on you having completed the correct first and second-year courses and ties your learning together.

Year One

You will study six core subjects in your first year – economics, strategic communication, finance, accountancy, management and marketing. No matter which area of business you choose to go into for a career, these are important skills to have and will build a solid foundational understanding of how businesses work.

You will build on these knowledge and skills as you move through the second and third year of the Bachelor of Business.

Year Two

In your second year you choose a major and, if you like, a second major or minor. You will also complete two more core subjects on leadership and teamwork, and business law.

Year Three

In your final year you will progress to advanced studies in your chosen major. You will be able to do an internship course in this year, as well as an advanced course in your major topic. This brings your business knowledge, communication and teamwork, critical thinking skills, and understanding of ethics together in a capstone course.

Typical pattern for the Bachelor of Business

Core courses These courses are a compulsory part of your qualification.

Major courses Choose from a selection of courses appropriate for your specialisation.

Elective courses Follow your interests. Your qualification may have selection guidelines for elective courses.

Year one
115111 Strategic Workplace Communication
115112 Accounting for Business
115113 Economics of Business
115114 Finance Fundamentals
115115 Management in Context
115116 Introduction to Marketing
Elective
Elective
Year two
115211
115212
200-level major
200-level major
200-level major
200-level major
Elective
Elective
Year three
300-level major
300-level major
300-level major
300-level major capstone course
Elective
Elective
Elective
Elective

Courses are each worth 15 credits

Courses and specialisations

Key terms

Courses
Each qualification has its own specific set of courses. Some universities call these papers. You enrol in courses after you get accepted into Massey.
Course code
Each course is numbered using 6 digits. The fourth number shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
Credits
Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
Specialisations
Some qualifications let you choose what subject you'd like to specialise in. Your major or endorsement is what you will take the majority of your courses in.

Credit summary

360 credits

  • Core courses – 120 credits
  • Major courses – 120 credits
  • Electives – 120 credits

Ensure that overall, you have:

  • Not more than 180 credits at 100 level (including no more than 90 credits of 100‑level electives)
  • At least 75 credits at 300 level (including at least 15 credits of 300‑level electives, if necessary)

You could replace electives with a second BBus major, or some electives with a recognised minor.

Course planning key

Prerequisites
Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Corequisites
Courses that must be completed at the same time as another course are known as corequisite courses.
Restrictions
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Schedule A: Core courses

Course code: 115111 Communication Theory and Practice 15 credits

This course identifies key theories and strategies to enhance written, oral, visual, and interpersonal communication for different purposes and audiences. Students explore, discuss, critique, and practise communication for a business and global environment and recognise how world views, culture, and contexts shape communication.

Restrictions: 219100 and 219203

View full course details
Course code: 115112 Accounting for Business 15 credits

An introduction to how accounting information is used for planning, monitoring and evaluating organisational performance.

Restrictions: 115102

View full course details
Course code: 115113 Economics for Business 15 credits

The course examines the nature of the contemporary economic environment in which businesses operate, and considers how economics can aid in business decision-making.

Restrictions: 115106

View full course details
Course code: 115114 Finance Fundamentals 15 credits

This course introduces analytical techniques for evaluating personal and business investment and financing decisions, including coverage of the context and environment in which these decisions are made.

Restrictions: 115105

View full course details
Course code: 115115 Management in Context 15 credits

This course provides students with a theoretical and practical understanding of management and organisations in the contemporary context.

Restrictions: 115108

View full course details
Course code: 115116 Introduction to Marketing 15 credits

The course provides an understanding of the core concepts and practices of marketing.

Restrictions: 115104

View full course details
Course code: 115211 Business Law 15 credits

The course will encompass an introduction to the key elements of the law within which business operates in New Zealand from a practical perspective.

Prerequisites: 90 credits at 100-level Restrictions: 115103, 155110

View full course details
Course code: 115212 Fundamentals of Leadership and Teamwork 15 credits

This course provides an introduction to the theory and practice of leadership and teamwork.

Prerequisites: 90 credits at 100 level

View full course details

Schedule B: Specialisations

Majors

Some qualifications let you choose what subject you'd like to specialise in. Your major or endorsement is what you will take the majority of your courses in.

Completing a major is compulsory. A major requires 120 credits including at least 60 credits at 300-level.

Minors

Completing a minor is optional. Minors increase the breadth of your degree and give you extra knowledge, attributes and capabilities. A minor must be in a different subject from your major.

If you study towards a BBus, you may choose a minor from any University undergraduate degree that has recognised minors. If the minor is from another degree the regulations of that qualification will apply.

Bachelor of Business minors

All BBus majors are available as minors. The following are also available as minor-only topics. See the BBus regulations for requirements.

Business Analytics

Learn about organisational data, mechanisms to obtain, analyse and interpret that data and how to use it to enhance business decision making – this is good preparation for a Master in Analytics and to obtain skills that are sought-after by employers. 115109, 156233, 158244, 156340.

Business Law

Gain the skills to act competently and knowledgeably in the legal environment, both generally and in a business context – this is an overview of statutory interpretation and specific areas of relevant business law. 155202, and 45 credits from 155201, 155203, 155210, 155301, 155313.

Māori Business

Learn about Māori approaches to management and entrepreneurship and doing business with and within the Māori economy – especially suited to aspiring entrepreneurs, business owners and managers.

  • Accountancy
  • Business Analytics
  • Business Law
  • Dispute Resolution
  • Economics
  • Entrepreneurship and Innovation
  • Finance
  • Financial Planning and Advice
  • Human Resource Management and Employment Relations
  • International Business
  • Management
  • Marketing
  • Māori Business
  • Organisational Technology Management
  • Property
  • Strategic Communication

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

The Bachelor of Business equips you with flexible and highly portable skills that employers welcome. Your skills will fit across industries, from small business settings to multi-national organisations.

While it depends on what major you choose, some of the career opportunities available are:

  • management accountant or financial accountant
  • business, systems or information analyst
  • public relations, communication manager, or media consultant
  • economist, economic statistician, business/policy/risk analyst, economic forecaster, financial advisor or consultant
  • small business manager, new venture initiator or project manager
  • financial analyst, investment banking analyst, sharebroker or financial consultant
  • human resource or recruitment manager, or facilitator in employment relations
  • international market developer, or dealer in exporting, licensing, and importing
  • market researcher, marketing manager, or advertising and communication specialist
  • professional sports administrator, sports marketer, or events manager
  • property manager, property developer, or valuer.

What our students say

“Without my degree, I do not feel as if I would be able to confidently lead the team or make effective yet efficient decisions”
Ezekiel Raui

Te Rarawa

Bachelor of Business

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

Learn more

QS Ranking - Business and Management

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 300 universities for business and management.

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ShanghaiRanking – Business Administration and Finance

Massey University is ranked #1 in New Zealand and in the top 150 universities globally for business administration and finance by ShanghaiRanking.

Learn more