Where you can study
International students are not New Zealand citizens or residents.
Specialise in Marketing for your Bachelor of Business at Massey
Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.
When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:
- social media and digital marketing
- marketing communication and advertising
- marketing new products
- omni-channel retail marketing
- international marketing
- customer intelligence.
We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.
You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.
The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.
Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.
Study options upon completion of this qualification could include the:
A Bachelor of Business in Marketing is a good fit if you:
- enjoy being creative and thinking outside the square
- enjoy communicating with people and working in a team
- have an interest in marketing.
The BBus provides considerable flexibility, enabling you to take control of your own qualification within the regulations.
If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.
If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.
Core business courses
Core courses 115111, 115112, 115113, 115114, 115115 and 115116 must be completed within the first 120 credits, and 115211 and 115212 within the first 240 credits of study towards the degree.
Core courses are compulsory. These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career.
Course 115116 must be successfully completed in the first year in order to progress onto the marketing major courses.
‘Capstone’ courses are designed to be taken in your last year of study. This relies on you having completed the correct first and second year courses and ties your learning together.
156334 is the capstone course for this specialisation.
Completing a minor is optional. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities.
A minor must be in a different subject from your major.
A Bachelor of Business (Marketing) with a minor
You may choose a minor from any University undergraduate degree that has recognised minors. If the minor is from another undergraduate degree, the regulations of that qualification will apply.
A Marketing minor (for students who are studying a different degree)
If you are not studying a Bachelor of Business (Marketing) and wish to complete a minor in Marketing see the BBus regulations for the requirements of this minor.
To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Courses you can enrol in
Course planning key
- Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
- Courses that must be completed at the same time as another course are known as corequisite courses.
- Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.
Course code: 156231 Strategic Marketing Management credits 15
A study of the decisions required to allocate and manage marketing resources in a competitive business environment.View full course details
Course code: 156232 Consumer Behaviour credits 15
A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.View full course details
Course code: 156233 Marketing Research credits 15
A study of the collection, analysis and interpretation of marketing information for the purpose of managerial decision-making.View full course details
Course code: 156341 Branding credits 15
A critical examination of brands and issues in branding and their relevance to business and society.View full course details
Compulsory Capstone course
Course code: 156334 Marketing Consultancy Project credits 15
A client driven marketing planning course that integrates marketing concepts and methods across the curriculum.View full course details
Compulsory course selections
Course code: 156235 Social Media and Digital Marketing credits 15
A study of the impact, application and evaluation of new digital media marketing strategies and techniques.View full course details
Course code: 156237 Marketing Communication and Advertising credits 15
A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.View full course details
Course code: 115389 Business Internship credits 15
This course provides an individual practical experience in business in which students deliver a set project in a business, linking theory to practice.View full course details
Course code: 156338 International Marketing credits 15
A critical examination of issues in international marketing and their relevance to business and society.View full course details
Course code: 156339 Omni-Channel Retail Marketing credits 15
A critical examination of marketing in an omni-channel retail environment.View full course details
Course code: 156340 Customer Intelligence credits 15
This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.View full course details
Course code: 219311 Communication Internship credits 15
This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.View full course details
Including a contribution of up to 15 credits towards the major from
Course code: 115388 Internship in Business credits 30
Provides an individual practical experience in business, linking theory to practice. It consists of a period of supervised study and practical experience in an area related to individual disciplinary and professional interests.View full course details
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
There are no specific entry requirements for this qualification, outside of university admission regulations.
English language requirements
To study this qualification you must meet Massey University's English language standards.
Massey University English language requirements
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Can't meet the entry requirements?
If you need to do a course before you start your qualification, there may be options for you in Summer School.
Fees and scholarships
Fees, student loans and free fees scheme
Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.
There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.
- Get an estimate of the tuition fees for your qualification
- View a list of non-tuition fees that may be payable
Already know which courses you're going to choose?
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.
Current and returning Massey students can find their National Student Number in the student portal.
- Student loans (StudyLink)
- Fees Free
- Student portal
This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.
Careers and job opportunities
The marketing major prepares you for not just marketing jobs but also senior positions in most areas of business.
Marketing is certain to enhance your career prospects, whether you work for a company or want to set up your own business one day. Almost every sector needs people with marketing skills.
- marketing executive or assistant, consultant or brand and product management. This could involve planning and directing, or controlling research and development. You could also get involved in sales, distribution, promotion and even market research and forecasting
- market analyst – researching the market and providing important strategic information
- market research – using your knowledge of consumer behaviour, statistics and psychology to design research projects, prepare questionnaires, sample and analyse data and prepare reports and presentations
- sales or sales management
- retail industry
- new product planning
- non-profit services
- specialist areas like direct marketing, digital or social media marketing.
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
What our students say
“Juggling an internship, full-time study, part-time work and some extra social media and design work for New World during lockdown has been stressful at times, but I'm forever grateful for all the opportunities I've been provided this year and wouldn't change a thing.”
“All my marketing courses have been extremely relevant to my digital marketing job. I have enjoyed my time at Massey immensely as all the lecturers are extremely helpful and caring.”
“The 300-level marketing and communication papers focus on practical, real-world example. My study gave me the skills to hit the ground running straight away with my first job.”
Accreditations and rankings
Association to Advance Collegiate Schools of Business (AACSB)
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
QS Ranking - Business Management Studies
Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 350 universities for business and management.
Related study options
Digital Marketing – Bachelor of Communication
The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills.
Marketing – Master of Business Studies
Gain in-depth specialist business and marketing skills that will take your career to the next level.
Marketing – Master of Management
Massey’s Master of Management will increase your business knowledge and give you an in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s
Useful planning information
Key information for students
Compare qualifications and academic information across different New Zealand institutions. Learn more on careers.govt.nz