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Course code
Qualifications are made up of courses. Some universities call these papers. Each course is numbered using 6 digits.
- 156334
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Level
The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
- 300-level
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Credits
Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
- 15
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Subject
- Marketing
Course planning information
Course notes
Students should not enrol in this paper until they have completed papers to the value of at least 240 credits. Minimum Technical Requirements; access to a computer with reliable broadband - a computer with a video camera - headphones (any kind will do) for the purpose of minimising extraneous noise and possible audio feedback problems. The Marketing Consultancy Projects are undertaken in groups. Students will be working in groups for the entire semester. In this course students are expected to learn and/or use a range of word processing, referencing, and presentation tools and techniques to create professional reports and high calibre video presentations though which they analyse current market conditions and create bespoke Marketing Plans for, and in conjunction with, local businesses.
Prerequisite courses
You need to complete the above course or courses before moving onto this one.
General progression requirements
You must complete at least 45 credits from 200-level before enrolling in 300-level courses.Learning outcomes
What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.
- 1 Identify, source and evaluate information required to conduct a situation analysis.
- 2 Formulate a marketing strategy, objectives, and operational plan.
- 3 Work collaboratively with others.
- 4 Communicate effectively in both writing and orally.
Learning outcomes can change before the start of the semester you are studying the course in.
Textbooks needed
Textbooks can change. We recommend you wait until at least seven weeks before the semester starts to buy your textbooks.
Recommended
STRATEGIC MARKETING: DECISION MAKING & PLANNING 5TH EDITION EBOOK
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