Global Communication – Bachelor of Business

Develop skills critical to effective communication in a rapidly changing global environment.

Where you can study

Auckland campus
Distance and online

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand

Specialise in Global Communication for your Bachelor of Business at Massey

The Bachelor of Business (Global Communication) at Massey will develop your critical skills in analysing communication in global contexts, strengthen your understanding of global sustainability challenges, and enhance your ability to communicate across cultures.

Communication is key to business

Understanding how communication works in our interconnected global world drives success. Employers value adaptability, knowledge of multicultural stakeholder needs, understanding of complex global sustainability challenges, along with strong communication and problem-solving skills.

Graduates will gain an understanding of the influence of global systems and trends in shaping media systems, diverse communication needs, and cross-cultural communication practices. They can respond to the demands of international politics and business, and adapt communication strategies for effective global media and public relations campaigns.

You will learn communication principles, concepts and critical skills to help you succeed in the global marketplace. The major will equip you with a range of communication skills, including writing, public speaking, teamwork, critical thinking and analysis, research, and cross-cultural competency. Your learning will cover:

  • International communication
  • Intercultural communication
  • Organisational communication
  • Global communication
  • Interpersonal communication
  • Communication management

A Bachelor of Business in Global Communication is a good fit if you:

  • want to understand global issues and the ways they evolve in cross-cultural contexts
  • want to work in dynamic and interconnected global environments
  • want to connect with a wide range of communication practitioners engaged in developing future-oriented solutions

Planning information

The BBus provides considerable flexibility, enabling you to take control of your own qualification within the regulations.

If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.

If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.

Core business courses

There are ten core business courses and you must pass at least eight of them. The core courses are 115111115112, 115113, 115114, 115115, 115116115211115212, 115230 and 115340.

You must pass at least 60 credits of 100-level core courses within the first 120 credits, and and at least 30 credits of 200 or 300-level core courses within the first 240 credits of study towards the degree.

These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career.


Completing a minor is optional. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities.

A minor must be in a different subject from your major.

A Bachelor of Business (Global Communication) with a minor

You may choose a minor from any University undergraduate degree that has recognised minors. If the minor is from another undergraduate degree, the regulations of that qualification will apply.

A Global Communication minor (for students who are studying a different degree)

If you are not studying a Bachelor of Business (Global Communication) and wish to complete a minor in Global Communication see the BBus regulations for the requirements of this minor.  

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Courses you can enrol in

Course planning key

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Courses that must be completed at the same time as another course are known as corequisite courses.
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Compulsory courses

Choose 90 credits from
Course code: 219206 Communication and Technological Change 15 credits

This course examines the impacts of technology on communication, organizations, and cultures. Students will learn to anticipate change and engage with big problems. Students will also design, create and critique human-centric, ethical solutions to help navigate the complex challenges of the 21st century.

Restrictions: 114263, 14263

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Course code: 219212 Introduction to Global Communication 15 credits

This course examines the role of communication in diverse global contexts, the interplays between global processes and transformations in communication, and the role of communication in addressing contemporary global business challenges.

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Course code: 219213 International Communication 15 credits

This course explores the role of media systems in shaping international politics, security, societal activism, and trans-border business and cultural practices.

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Course code: 219304 Intercultural Communication 15 credits

This course compares the communication behaviours of different cultures. Students will develop skills that help them analyse and address intercultural conflicts and issues, and gain skills that allow them to communicate effectively in intercultural contexts.

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Course code: 219309 International Case Studies in Public Relations 15 credits

An examination of the practice and theory of public relations internationally, overviewing the increasingly global industry structure, comparing international theoretical approaches, and introducing specialist intercultural communication skills for internationally mobile public relations practice.

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Course code: 219312 Risk and Crisis Communication 15 credits

This course critically evaluates ways that organisations can manage reputational risk and communicate in response to crisis situations.

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15 credits from

Course code: 152261 International Business 15 credits

A study of business and management from an international perspective. This course provides an introduction to the conduct of business in the global environment by exploring different forms of international business activity in the context of regionalism and globalism.

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Course code: 219211 Interpersonal Communication 15 credits

This course examines the importance and practice of building thriving communities and relationships, both in and out of the workplace. Students will examine how communication is used to connect with others, to express and uphold identities, and to manage challenging interactions and relationships.

Restrictions: 219307

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15 credits from

Course code: 219303 Organisational Communication 15 credits

This course draws on current research and theory to examine the communication process, and practices in the context of organising.

Restrictions: 114353

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Course code: 219311 Communication Internship 15 credits

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

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Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Can't meet the entry requirements?

If you need to do a course before you start your programme, there may be options for you in Summer School.

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

The major prepares you for a variety of jobs in most areas of business. Careers include:

  • Global brand management and advertising
  • Global public relations
  • International journalism
  • International trade and business consultant
  • Non-profit services
  • Global civil society
  • Communication rep/practitioner
  • Public policy communication
  • Communication strategist
  • Community engagement designer
  • Media specialist
  • Writing and publishing
  • International consulting
  • Meeting and event planning
  • Internal communication specialist

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

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