Business Analytics – Bachelor of Business

Develop your analytical skills and enhance your ability to extract value from data.

Where you can study

Auckland campus
Distance and online

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand

Specialise in Business Analytics for your Bachelor of Business at Massey

With a Bachelor of Business (Business Analytics) you’ll develop the skills essential to making informed evidence-based decisions across a wide range of organisational contexts.

Data is everywhere

New data capture and processing tools require business managers who know how to convert data into information. Analytics is the key to extracting useful and interesting insights from data.

The Bachelor of Business (Business Analytics) will make you a data analytics professional, with the knowledge and skills to identify organisational data-related problems. You will practice with analytics tools and techniques to extract, transform, and analyse data to provide evidence-based solutions for competitive advantage. You will interpret big data and use it to build and test business models, and communicate with a wider audience.

Ethical practice is critical while dealing with sensitive data. The Bachelor of Business (Business Analytics) will broaden your ability to manage and critique contemporary issues in business analytics including ethics, data sovereignty and governance, privacy, acquisition and processing.

This qualification exploits the value of data to meet the needs of organisational decision making and meet strategic goals. It cultivates hands-on skills with different analytic tools to enhance data driven decision making.  

You’ll gain skills related to identifying data problems and understanding data analytics. You’ll help build systems for dynamic data driven decision making, and practice data ethics.

A Bachelor of Business in Business Analytics is a good fit if you:

  • enjoy working with data and visuals, and developing innovative data analysis skills
  • want to engage in practical, evidence-based decision-making using big data insights
  • want to work alongside industry specialists in a dynamic, rapidly growing area.

Planning information

The BBus provides considerable flexibility, enabling you to take control of your own qualification within the regulations.

If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.

If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.

Core business courses

There are ten core business courses and you must pass at least eight of them. The core courses are 115111115112, 115113, 115114, 115115, 115116115211115212, 115230 and 115340

You must pass at least 60 credits of 100-level core courses within the first 120 credits, and and at least 30 credits of 200 or 300-level core courses within the first 240 credits of study towards the degree.

These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career.


Completing a minor is optional. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities.

A minor must be in a different subject from your major.

A Bachelor of Business (Business Analytics) with a minor

You may choose a minor from any University undergraduate degree that has recognised minors. If the minor is from another undergraduate degree, the regulations of that qualification will apply.

A Business Analytics minor (for students who are studying a different degree)

If you are not studying a Bachelor of Business (Business Analytics) and wish to complete a minor in Business Analytics see the BBus regulations for the requirements of this minor.  

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Courses you can enrol in

Course planning key

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Courses that must be completed at the same time as another course are known as corequisite courses.
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Core courses for the Bachelor of Business

As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.

Bachelor of Business core courses

Business Analytics courses

Compulsory courses

Choose 90 credits from
Course code: 115109 Introduction to Business Analytics 15 credits

An introduction to internal and external organisational data, mechanisms to obtain, analyse and interpret that data, and performance indicators used to define and assess the operational and financial viability of a business.

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Course code: 115213 Quantitative Methods for Business 15 credits

A foundation to develop students' quantitative and analytical skills, providing knowledge of how and when to use those skills in real-life business decisions in public and private sector organisations. Providing a mathematical foundation for univariate and multivariate statistical analysis, it introduces the analysis of data to assist in business decision-making.

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Course code: 115325 Advanced Data Analysis 15 credits

Emphasis is placed on advanced data analysis appropriate for large and complex datasets with many variables, using real-world business data, developing an in-depth understanding of the methods to conduct, interpret and communicate the results of multivariate analyses with practical applications. This course integrates business analytical tools with an understanding of concepts from quantitative methods across disciplines.

Prerequisites: 115213 and 178280

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Course code: 115326 Data Visualisation 15 credits

This is a practical approach to data visualisation and development of business dashboards, which covers the underlying theory of human perception and cognition and what constitutes effective graphical communication. The foundational theories are combined with a strong applied approach using industry-based software.

Prerequisites: 115213 and 157216

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Course code: 157216 Management, Analytics and Decision Making 15 credits

Introduction to techniques and issues involved in using data to support organisational decision making.

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Course code: 178280 Regression and Predictive Analysis 15 credits

An introduction to regression and predictive analysis, using real world data to provide actionable insights that aid organisational decision-making processes.

Prerequisites: 115113 or 115109

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Compulsory Capstone Course

Choose 15 credits from
Course code: 115327 Critical Issues in Business Analytics 15 credits

A collaborative capstone that requires students to apply business analytics techniques to develop business opportunities, while considering the ethical, security, privacy and legality issues of data acquisition and processing.

Prerequisites: 115213, 178280 and (115325 or 115326)

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Compulsory course selection

Choose 15 credits from
Course code: 110304 Data Analytics for Accounting and Business 15 credits

Develop an ability to use business data and analytics to gain insights that will improve current accounting and business decisions.

Prerequisites: 115112 and 115114 and 115116

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Course code: 115388 Internship in Business 30 credits

Provides an individual practical experience in business, linking theory to practice. It consists of a period of supervised study and practical experience in an area related to individual disciplinary and professional interests.

Prerequisites: Appraisal Required

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Course code: 115389 Business Internship 15 credits

This course provides an individual practical experience in business in which students deliver a set project in a business, linking theory to practice.

Prerequisites: Appraisal Required

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Course code: 156340 Customer Intelligence 15 credits

This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.

Prerequisites: 156233

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Course code: 157394 Managing Technology Projects and Programmes 15 credits

Agile project management and design thinking as methodologies for implementing technology projects and programmes.

Prerequisites: 1142xx or 1522xx or 1572xx or 1582xx or 1592xx

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Course code: 178311 Big Data, Econometrics and Machine Learning 15 credits

This course investigates big data analytic and econometric methods, particularly machine learning methods, to better inform business and policy decision making.

Prerequisites: 178.280 or 125.250

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Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Can't meet the entry requirements?

If you need to do a course before you start your programme, there may be options for you in Summer School.

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Scholarship and award opportunities

Search our scholarships and awards

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

There is a shortage of people skilled in data analytics, and salaries are competitive. The skills you learn at Massey and the qualification you’ll receive will be transferable and in demand across multiple organisational sectors, both in New Zealand and around the world. Roles include:

  • Business intelligence analyst
  • Information management specialist
  • Digital insights and social media data analyst
  • Quality assurance analysts
  • Customer insights analyst        
  • Data analytics manager
  • Business analyst
  • Shopper intelligence analyst
  • Loyalty programme analyst
  • Analytics specialist
  • Finance/financial data analyst
  • Project planning and research design
  • Insights and customer experience manager
  • Economic data/policy analyst
  • Investment analyst

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

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