- Where you can study
-
Auckland campusDistance and online
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International students
International students are not New Zealand citizens or residents.
- Open to international students on campus in New Zealand, or studying on-line outside New Zealand
Specialise in Business Analytics for your Bachelor of Business at Massey
With a Bachelor of Business (BBus) in Business Analytics you’ll develop the skills essential to making informed evidence-based decisions across a wide range of organisational contexts.
Data is everywhere
New data capture and processing tools require business managers who know how to convert data into information. Analytics is the key to extracting useful and interesting insights from data.
The BBus (Business Analytics) will make you a data analytics professional, with the knowledge and skills to identify organisational data-related problems. You will practice with analytics tools and techniques to extract, transform, and analyse data to provide evidence-based solutions for competitive advantage. You will interpret big data and use it to build and test business models, and communicate with a wider audience.
Ethical practice is critical while dealing with sensitive data. The BBus (Business Analytics) will broaden your ability to manage and critique contemporary issues in business analytics including ethics, data sovereignty and governance, privacy, acquisition and processing.
This qualification exploits the value of data to meet the needs of organisational decision making and meet strategic goals. It cultivates hands-on skills with different analytic tools to enhance data driven decision making.
You’ll gain skills related to identifying data problems and understanding data analytics. You’ll help build systems for dynamic data driven decision making, and practice data ethics.
Further study
Study options upon completion of this qualification could include:
Master of Analytics
Doctor of Philisophy
A Bachelor of Business in Business Analytics is a good fit if you:
- enjoy working with data and visuals, and developing innovative data analysis skills
- want to engage in practical, evidence-based decision-making using big data insights
- want to work alongside industry specialists in a dynamic, rapidly growing area.
Planning information
Planning information
If you study full-time, you will usually complete 120 credits per year (four 15-credit courses in each of Semesters 1 and 2).
If you study part-time, you should consider how many hours per week you can allocate to your studies. We recommend that part-time students enrol in 30 credits (two 15-credit courses each semester).
Degree structure
The Bachelor of Business (Business Analytics) consists of:
- Compulsory (Core) courses (135 credits)
- Business Analytics major courses (120 credits)
- Elective courses (105 credits)
You may use your elective courses to complete a recognised minor, or broaden your study.
Important planning notes
- A full-time study load is typically 60 credits per semester.
- Complete prerequisite courses early to support progression into the higher-level Business Analytics courses.
- Some advanced courses may only be offered once per year, so plan ahead.
- If you intend to complete a minor or an internship, you should plan your course sequencing carefully to ensure prerequisite requirements are met on time.
- Some courses may also be available during Summer School.
You must also ensure that your overall degree includes:
- no more than 180 credits at 100 level (including all compulsory and major 100-level course requirements), and
- at least 75 credits at 300 level.
Majors and minors
Completing at least one major is compulsory. A major requires 120 credits, including at least 60 credits at 300 level.
If you wish to complete an internship, it will normally be in addition to your major requirements.
Completing a minor is optional and allows you to broaden your knowledge and capabilities in another subject area. A minor must be in a different subject from your major and can be from another undergraduate degree (subject to the regulations of that qualification).
Typical pattern for the Bachelor of Business majoring in Business Analytics
Core courses These courses are a compulsory part of your qualification.
Major courses Choose from a selection of courses appropriate for your specialisation.
Elective courses Follow your interests. Your qualification may have selection guidelines for elective courses.
| Year One |
|---|
| 115112 Accounting for Business Decisions |
| 115113 Economic Fundamentals of Global Business |
| 115114 Finance for Business and Life |
| 115115 People, Work and Organisations |
| 115116 Marketing: Creating Value |
| 115117 Business in the Digital Age |
| Core option* |
| 115109 Introductory Business Analytics |
| Year Two |
|---|
| 115212 Responsible Leadership in Business |
| 115213 Quantitative Methods for Business |
| 157216 Management, Analytics and Decision Making |
| 178280 Regression and Predictive Analysis |
| Elective |
| Elective |
| Elective |
| Elective |
| Year Three |
|---|
| 115340 Sustainable Business Operations |
| 115325 Advanced Data Analysis |
| 115326 Data Visualisation |
| 115327 Critical Issues in Business Analytics |
| 110304 Data Analytics for Accounting and Business (subject choice) |
| 156340 Customer Intelligence (subject choice) |
| 157394 Digital Innovation Project (subject choice) |
| 178311 Big Data, Econometrics and Machine Learning (subject choice) |
Notes
- All courses are worth 15 credits unless otherwise stated.
- *Core option. Choose one:
- 115211 Business Law
- 115230 Pakihi Māori
- 125230 Business Finance.
- Complete all Major courses (90 credits) and choose one Subject course (15 credits) at 200-level and one Subject course (15 credits) at 300-level to complete the Business Analytics specialisation. Courses labelled (Subject choice) are supporting courses that complement the Business Analytics specialisation.
Official regulations
To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.
Returning students
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Courses you can enrol in
Courses you can enrol in
Core courses for the Bachelor of Business
As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.
Bachelor of Business core courses
Business Analytics courses
Compulsory courses
Course code: 115109 Introduction to Business Analytics 15 credits
An introduction to internal and external organisational data, mechanisms to obtain, analyse and interpret that data, and performance indicators used to define and assess the operational and financial viability of a business.
View full course detailsCourse code: 115213 Quantitative Methods for Business 15 credits
A foundation to develop students' quantitative and analytical skills, providing knowledge of how and when to use those skills in real-life business decisions in public and private sector organisations. Providing a mathematical foundation for univariate and multivariate statistical analysis, it introduces the analysis of data to assist in business decision-making.
View full course detailsCourse code: 115325 Advanced Data Analysis 15 credits
This course focuses on data analysis for large and complex real-world business datasets with many variables. It emphasises methods for conducting, interpreting, and communicating multivariate analyses, integrating data analytics with business concepts.
View full course detailsCourse code: 115326 Data Visualisation 15 credits
This is a practical approach to data visualisation and development of business dashboards, which covers the underlying theory of human perception and cognition and what constitutes effective graphical communication. The foundational theories are combined with a strong applied approach using industry-based software.
View full course detailsCourse code: 157216 Management, Analytics and Decision Making 15 credits
Introduction to techniques and issues involved in using data to support organisational decision making.
View full course detailsCourse code: 178280 Regression and Predictive Analysis 15 credits
An introduction to regression and predictive analysis, using real world data to provide actionable insights that aid organisational decision-making processes.
View full course detailsCompulsory Capstone Course
Course code: 115327 Critical Issues in Business Analytics 15 credits
A collaborative capstone that requires students to apply business analytics techniques to develop business opportunities, while considering the ethical, security, privacy and legality issues of data acquisition and processing.
View full course detailsCompulsory course selection
Course code: 110304 Data Analytics for Accounting and Business 15 credits
Develop an ability to use business data and analytics to gain insights that will improve current accounting and business decisions.
View full course detailsCourse code: 115388 Internship in Business 30 credits
Provides an individual practical experience in business, linking theory to practice. It consists of a period of supervised study and practical experience in an area related to individual disciplinary and professional interests.
View full course detailsCourse code: 115389 Business Internship 15 credits
This course provides an individual practical experience in business in which students deliver a set project in a business, linking theory to practice.
View full course detailsCourse code: 156340 Customer Intelligence 15 credits
This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.
View full course detailsCourse code: 157394 Digital Innovation Project 15 credits
Agile project management and design thinking as methodologies for implementing technology projects and programmes.
View full course detailsCourse code: 178311 Big Data, Econometrics and Machine Learning 15 credits
This course investigates big data analytic and econometric methods, particularly machine learning methods, to better inform business and policy decision making.
View full course detailsEntry requirements
Entry requirements
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
Specific requirements
There are no specific entry requirements for this qualification, outside of university admission regulations.
English language requirements
To study this qualification you must meet Massey University's English language standards.
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Can't meet the entry requirements?
If you need to do a course before you start your programme, there may be options for you in Summer School.
Fees and scholarships
Fees and scholarships
2026 tuition fees
- Domestic students: $7,415
- International students: $38,080
Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).
The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). For more information about this fee and other fees you may need to pay, see non-tuition fees.
There may also be charges for things such as study resources, software, trips and contact workshops.
Course fees
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink)
You may be eligible for a student loan to help towards paying your fees.
Careers and job opportunities
Careers and job opportunities
There is a shortage of people skilled in data analytics, and salaries are competitive. The skills you learn at Massey and the qualification you’ll receive will be transferable and in demand across multiple organisational sectors, both in New Zealand and around the world. Roles include:
- Business intelligence analyst
- Information management specialist
- Digital insights and social media data analyst
- Quality assurance analysts
- Customer insights analyst
- Data analytics manager
- Business analyst
- Shopper intelligence analyst
- Loyalty programme analyst
- Analytics specialist
- Finance/financial data analyst
- Project planning and research design
- Insights and customer experience manager
- Economic data/policy analyst
- Investment analyst
International students
International students
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
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