Mitchell Houlbrooke

Bachelor of Arts/Bachelor of Business Studies (Sociology & Marketing)
Graduated in 2013

Marketing Assistant at NZMA

“What sold me on Massey was when I found out about their conjoint Business/Arts programme. It gave me the perfect opportunity to pursue what I loved in business (Marketing), and … Massey's arts programme...”

I really wanted to do a business degree, but the choices were numerous - I had heard so much about each university's business programme, but I was very confused as to how I should decide which one to pick. I wanted a place where I would feel comfortable and at home, but also one that gave me a top-class education.

I strongly considered other universities, and I'm sure that many of them are also great institutions, but what turned me off was how far away they were, and their environments. Massey Albany was so close to where I had always lived (Warkworth) that it seemed crazy to not have it as my first choice. The open days Massey held showed me what a pleasant environment it was - none of the stress, crowds, and fast pace of the inner city universities, but still right next door to Albany, and not far away from the central city at all! I had also heard that the lecturers at Massey were fantastic from some other students at the university I had met, this was in comparison to some of the complaints and gripes I had heard about lecturers at other universities.

What sold me on Massey was when I found out about their conjoint Business/Arts programme. It gave me the perfect opportunity to pursue what I loved in business (Marketing), and all the other fascinating subjects I was beginning to show interest in, covered by Massey's arts programme. Although it was a four year degree, up from the three years of a regular bachelor's, it made a lot of sense for me to take it, as it gave me an extra safety net if I didn't enjoy one of the sides of the degree. I was hugely excited to be studying all my favourite subjects in an environment that really made me feel at home.

I loved the relaxed atmosphere here at Massey, and feeling of community provided by all the staff and students. The CJM school ran many of my favourite papers, and their lecturers stunned me with their enthusiasm. You cannot leave a lecture here without feeling really excited about the subject you're learning about. Of course, each lecturer believes their particular subject area is the solution to all the world’s problems, but their passion is infectious, and soon I found myself thinking on exactly the same page as them. All the lecturers in the CJM school showed incredible expertise, my personal favourites were Sandy Bulmer, whose industry experience and down-to-earth approach made the basics of marketing easy to understand (in intro paper), and also showed me the power and depth of marketing communications in her second-year paper. Nitha Palakshappa is also a standout lecturer. Her sense-talking style of lecturing and her openness to the ideas of her students made her lectures a pleasure to attend. She had the skill of bringing in all the marketing concepts and jargon and showing how they fit in to the big picture.

My internship has been helped immeasurably by the education I've had here. I'm right up with the play on all the concepts my boss uses, and I'm able to give him professional feedback on his marketing plans. I'm really excited to head into the working world, and I know my degree is going to be the key to my success.

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