Hua Dong

Hua Dong

Tel: +64 9 4140828 

Title of PhD Research:

Collaborating to develop: A perspective on contemporary Chinese social partnership.

PhD Research Keywords:

Cross sector partnership
Social alliance
Corporate social responsibility

Short Description of Research Topic:

Since the formation of the new government in 1949, Chinese society has changed dramatically. Rapid economic growth has exposed a number of concerns caused by its aftermath, including environmental issues and social issues. With the impact of globalisation and changing environment conditions in China, practitioners have begun to form ‘social alliances’ to address some of the arising concerns. This research examines selected social alliances between businesses and environmental non-profit organisations from the Chinese mainland and evaluates key success factors for firms involved in a sustainable development oriented corporate social responsibility (CSR) value creation process. 

PhD Candidacy:
2010 - current

Dr Andrew Murphy
Dr Nitha Palakshappa

Previous Degrees:
BBS(Hons) (Marketing) Massey University, Auckland 2009
BBS (Marketing Communication) Massey University, Wellington 2006

Personal Information:

Hua has previous experience in the FMCG sector. His interest in pursuing doctoral research was sparked whilst completing his honours degree.

Recent Publications:

PhD Proposal accepted and presented at 2012 ANZMAC Doctoral Colloquium in Adelaide .

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey