Dr Nurul Ain Mohd Hasan Nurul Ain Mohd Hasan

Title of PhD Research:
Towards Achieving Global Standards: The Role of Public Relations in Processes and Outcomes of Corporate Social Responsibilities Initiatives

A/Prof Elspeth Tilley and Professor Frank Sligo

Description of Research Topic:
The overarching aim of the research was to explore the current corporate social responsibility (CSR) performance of Malaysian multinational corporations (MNCs)….. Specifically, CSR performance was measured against global best-practice standards and the role given to public relations in CSR was investigated.

PhD Research Keywords:
Corporate social responsibility (CSR); Public relations roles in CSR; Corporate reputation; Roles in public relations and CSR.

PhD Candidacy:
2009 – 2013

Previous Degrees:
Masters in Communication, Universiti Kebangsaan Malaysia, 2006
Bachelors Degree in Public Relations (Hons), Universiti Teknologi MARA, Malaysia, 2002

Personal Experience/Information:
I was a public relations practitioner in Malaysia and have always been interested in the roles practitioners play towards the reputation of their profession and how public relations affects organisations as well as the community. Currently, I am employed with a Malaysian university, Universiti Putra Malaysia, as a (soon-to-be) lecturer in corporate communication and organisational communication.

I am fortunate to have both professional and academic experiences in the area of public relations, as the experiences I have attained would provide me with a diverse knowledge in the field. Based on my personal experience, I believe public relations practitioners in Malaysia have yet to reach their full potential as contributors to the development of the nation.

Recent Publications:
Mohd Hasan, N. A. (2007). Employee commitment and the corporate brand: A study of Tenaga Nasional Berhad Malaysia. In N. Osman & A. Hayati (Eds.), Dimensions of communication: Malaysian experience. Kuala Lumpur, Malaysia: UPM Press.

Mohd Hasan, N. A. (2006). Employee perception of the corporate brand: A linkage to organizational commitment and involvement. Universiti Kebangsaan Malaysia, Kajang, Malaysia.

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