Simon G Martin
Simon G. Martin

Tel: +64 9 921 9999 ext. 5087 

Title of PhD Research:

Networking for Gold: A multi-level analysis to explain network organising dynamics.

PhD Research Keywords:

Not-for-profit sector
Qualitative research

Short Description of Research Topic:

The aim of the research was to understand how the multiple levels within networks influence the organising dynamics in an intentionally formed network through the measurement of tie strength. Of interest was how the organisations involved in New Zealand’s high performance and elite sports network came together to provide services for athletes to win Olympic medals.

PhD Candidacy:

2003 - 2010


Dr Nitha Palakshappa
Dr Margot Edwards

Previous Degrees:
MMgt Massey University, Auckland 2002
PGDip Kingston University, London 1988
BA (Hons) West Midland College of Higher Education, England 1986

Personal Information:

I love being involved in and participating in sport, and wanted to research an area that combined sport with business. The PhD study seemed a good idea as it made the most of my experiences; I have over 15 years lecturing experience on business and sports orientated courses in New Zealand and England. I also have more than 10 years work experience of marketing and public relations in the leisure and public health sector business areas, as well as coaching in a number of sports in both countries.
I am currently a Senior Lecturer in areas of Marketing and Management at the Centre for Business Interdisciplinary Studies, Faculty of Business and Law, Management Department, AUT City Campus, Auckland.


AUT University Excellence in Teaching Award 2010.

Massey University, Department of Commerce Outstanding Contribution to Teaching Award 2006.

Recent Publications:

Martin, S., Benson-Rea, M. & Palakshappa, N. (2011). The role of the central brokers and their influence on effectiveness in an intentionally created sports professionalization network. In Dolles, H. & Söderman, S. (Eds.). Sport as a Business: International, Professional and Commercial Aspects (pp. 170-193). Palgrave Macmillan, Basingstoke, UK.

Ryan, I., & Martin, S. (2011, July). Good news or bad? The shifting points of intersection in the game of elite sport development in NZ. In 27th European Group for Organisational Studies Conference. Gothenburg, Sweden.

Martin, S., Palakshappa, N., & Benson-Rea, M. (2010). The influence of cross level pressures in networks. In The 10th European Academy of Management Conference. Rome, Italy.

Martin, S. G. and Palakshappa, N. (2007). Case study: Welcome to the time of your life… In Quester, P.G., McGuigan, R.L., Perreault, W.D. & McCarthy, E.J.. Marketing Creating and Delivering Value. McGraw-Hill, Australia.

Martin, S. G. & Palakshappa, N. (2005). Critical Success Factors for Small Business in the Outdoor Leisure/Recreation Industry in New Zealand. New Zealand Journal of Applied Business Research, 4 (2) p1-20.

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