Skip to Content
Learn how to transform data into information that is useful for crucial business decisions
Massey’s new Master of Analytics (Business) will equip you with both the technical ability and the competence in critical thinking needed to transform massive amounts of data into information that is useful for crucial business decisions.
At Massey we ensure that your learning is firmly based in a real-world business context. We believe that in order to help you identify the most appropriate technique and data to address a problem, you need to understand the real challenges and context which businesses face. The Master of Analytics will help you understand all these things, as well as give you training in communicating your findings in a compelling way to a business audience.
Rapid advances in digital technology and the internet allow businesses to collect and store unprecedented amounts of detailed data on customers, competitors, clients and internal activities.
Organisations can use such data to gain an improved understanding of their clients and to tailor their offerings, thus becoming more competitive or improving service performance. However, in practice the sheer volume of information is often overwhelming.
The skills you will learn in the Master of Analytics (Business) meet the growing demand for graduates capable of harvesting, processing, analysing and presenting data in ways that encourage informed and effective organisational decision making. You will learn how to extract useful information from Big Data, while maintaining data security and privacy.
This will open up to you the increasing numbers of roles for people who can combine business skills with data analysis and who have excellent communication skills.
Your course of study in the Master of Analytics will cover fundamental data analysis tools, including data mining, statistics, and econometrics. You will then learn how these tools are applied in a business specialisation of your choosing: marketing, finance, or supply chain management. In the last phase of study you will complete an applied analytics project, where the knowledge and skills you have learnt will be utilised to address a real-world business problem in collaboration with a company or organisation.
This qualification is a 180-credit programme, so can be completed in 12 months of full-time study, or over a longer period of part-time study.
Graduates with business analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.
After completing this qualification, potential roles include
If you are currently working in marketing, finance, or supply chain management, this qualification will broaden your skill set and allow you to further your career.
Page authorised by Director, Student Administration