Supornphan Konchiab

Citation

Thesis Title
Development of Communication Strategy Instruction For A Tourism Education Programme in Thailand

Read article at Massey Research Online:

Mrs Konchiab conducted classroom action research to develop communication strategy instruction to improve Thai tertiary tourism students'' English oral communication. This is a core skill required in their future career as Thai tourism workers. Twenty four fourth-year students from a Thai university participated in the three phases of the research process: a needs analysis, the development and implementation of the communication strategy instruction and evaluation of the students'' oral communication performance. Key findings revealed: eight effective and teachable communication strategies, many practical ways for teaching communication strategies, and the effects for raising students'' awareness of using communication strategies. Also, the study found that communication strategy teaching helped improve English language skills and promoted positive attitudes towards English language learning. This study supports and highlights the significance of explicit teaching of communication strategies and suggests including this useful approach to English language teaching and learning in tourism education programmes in Thai universities.

Supervisors
Professor James Chapman
Dr Alyson McGee