Karen Eula Baeyertz

PhD, (Management)
Study Completed: 2010
College of Business


Thesis Title
The design-resource-opportunity connection of entrepreneurship

Ms Baeyertz examined entrepreneurship as a design process. Her thesis distils the central components underlying this process in terms of resource and opportunity connections. She found that human capital in terms of prior knowledge and experience was central to the process as was generating symbolic capital to establish legitimacy. Ms Baeyertz also found that learning by doing and in tandem knowledge development with customers were key drivers in new venture development.

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