Dr Ian Huffer staff profile picture

Contact details +64 (06) 356 9099  ext. 84543

Dr Ian Huffer DPhil, BA (Hons)


School of English and Media Studies

Ian has been at Massey since 2008, having previously worked at the University of Sussex in the UK, and was Media Studies Programme Coordinator from 2012-2014. His research is primarily focused upon the social, cultural and economic relations constituted through the circulation and consumption of film.

His current work examines the role played by theatrical sites of exhibition, such as cinemas, and non-theatrical sites of exhibition, such as online distribution, in shaping audiences’ engagement with film in New Zealand.  Work from this research can be found in Continuum: Journal Of Media and Cultural Studies (Vol 30, Issue 6),  Studies in Australasian Cinema (Vol 5, Issue 3 and Vol 6, Issue 2) and Watching Films: New Perspectives on Movie-Going, Exhibition and Reception (Karina Aveyard and Albert Moran [eds] 2013).

In his PhD he examined the way in which audiences’ gendered/classed/sexual identities were constructed through their engagement with the films of Sylvester Stallone.  Work from this research can be found in Contemporary Hollywood Stardom (Thomas Austin and Martin Barker [eds] 2003), Participations: Journal of Audience and Reception Studies (Vol 4, Issue 2), and The Ultimate Stallone Reader (Chris Holmlund [ed] 2014). This interest in the relationship between stardom and masculinity was also explored further in work on the representation of masculinity in the films of Orlando Bloom (Scope: An Online Journal of Film Studies, Issue 9, 2007).

His research entails a range of methods and approaches, including audience research, political economy, textual analysis, and cultural geography.

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Contact details

  • Location: 4.57, SGP
    Campus: Turitea


  • Doctor of Philosophy (Media and Film Studies) - University of Sussex (2006)
  • Bachelor of Arts with Honours (Media Studies) - University of Sussex (1998)

Research Expertise

Research Interests

Film Audiences, Film Cultures, Film Distribution and Exhibition, Media Industries, New Cinema History, Film Stardom, Masculinity.


21st Century Citizenship

Area of Expertise

Field of research codes
Cinema Studies (190201):
Communication and Media Studies (200100): Cultural Studies (200200): Culture, Gender, Sexuality (200205):
Film, Television and Digital Media (190200):
Languages, Communication And Culture (200000): Media Studies (200104):
Studies In Creative Arts And Writing (190000)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 2

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
CoSupervisor 2 1

Current Doctoral Supervision

CoSupervisor of:

  • Pauline Knuckey - PhD
    Movie-going in New Zealand, 1950-1980
  • Perina Chapelle - PhD
    Framing the Financially Literate Subject: An Analysis of the Discourse Surrounding Financial Literacy

Completed Doctoral Supervision

CoSupervisor of:

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