Dr Steven Elers staff profile picture

Contact details +64 (06) 356 9099  ext. 85028

Dr Steven Elers

Senior Lecturer

School of Communication, Journalism and Marketing

I have a range of tertiary qualifications including the following at postgraduate level -

  • PhD (Communication Studies)
  • Master of Public Relations
  • Master of Learning and Development

Dr Steve Elers has taught public relations, journalism, intercultural communication, and communication and tecnological change.  His research interests include the analysis of representations of Māori and indigenous peoples and culture in news media, public relations and advertising using critical theoretical approaches.  He has published in a range of communication journals, including Media International Australia, Ethical Space: The International Journal of Communication Ethics, China Media Research, and Intercultural Communication Studies.  His research and commentary pieces have been covered by Stuff.co.nz, NZ Herald, TVNZ, TV3 and Māori Television.

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Research Expertise

Research Interests

The analysis of news media, public relations and advertising using critical theoretical approaches.

Thematics

21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Languages, Communication And Culture (200000)

Research Outputs

Journal

Elers, S., & Elers, P. (2018). Tāme Iti and Twitter: A voice from prison.. Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources.
[Journal article]Authored by: Elers, S., Elers, P.
Elers, SW. (2018). A Day in New Zealand Parliament: June 15, 1881. Postcolonial Text. 13(1)
[Journal article]Authored by: Elers, S.
Elers, S. (2018). Jo Smith, Māori television – the first ten years. Communication Research and Practice.
[Book Review]Authored by: Elers, S.
Elers, S. (2018). A ‘white New Zealand’: Anti-Chinese racist political discourse from 1880 to 1920. China Media Research.
[Journal article]Authored by: Elers, S.
Elers, S., & Elers, P. (2017). Myth, Māori and two cartoons: A semiotic analysis. Ethical Space: The International Journal of Communication Ethics. 14(2/3), 42-51
[Journal article]Authored by: Elers, S., Elers, P.
Elers, SW. (2016). Refuting Denzin’s claims: Grounded theory and indigenous research. Grounded Theory Review. 15(2), 111-117 Retrieved from http://groundedtheoryreview.com/
[Journal article]Authored by: Elers, S.
Elers, S., Nelson, F., & Johnson, R. (2015). Māori perspectives of public information advertising campaigns. Intercultural Communication Studies. 24(1), 31-49 Retrieved from http://web.uri.edu/iaics/iaics-journal/
[Journal article]Authored by: Elers, S.
Elers, S. (2014). Māori are scum, stupid, lazy: Māori according to Google. Te Kaharoa: The e-Journal on Indigenous Pacific Issues. 7(1), 16-24 Retrieved from http://www.tekaharoa.com/
[Journal article]Authored by: Elers, S.
Elers, S. (2014). Online investigation: Using the internet for investigative policing practice. Australasian Policing: A Journal of Professional Practice and Research. 6(1), 7-9 Retrieved from http://www.aipol.org/
[Journal article]Authored by: Elers, S.
Elers, S., & Elers, P. (2013). He aha tēnei? A content analysis of Māori representation on the New Zealand Police homepage. Australasian Policing: A Journal of Professional Practice and Research. 5(2), 29-31 Retrieved from http://www.aipol.org/
[Journal article]Authored by: Elers, S., Elers, P.
Elers, S. (2012). Police interactions with Māori: A contributing factor in disproportionate crime statistics. Australasian Policing: A Journal of Professional Practice and Research. 4(2), 40-41 Retrieved from http://www.aipol.org/
[Journal article]Authored by: Elers, S.

Book

Vaccarino, F., & Elers, SW. (2017). Te toka tū moana: Māori leadership in Aotearoa New Zealand. In D. Halkias, JC. Santora, N. Harkiolakis, & PW. Thurman (Eds.) Leadership and Change Management: A Cross-Cultural Perspective. (pp. 84 - 95). : Routledge
[Chapter]Authored by: Elers, S., Vaccarino, F.

Thesis

Elers, SW. (2016). Public information advertisements: Māori perspectives. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Elers, S.

Report

Mansvelt, J., Hartnett, M., Mentis, M., Swiatek, L., O'Hara, D., Robinson, G., . . . Lewis, E.(2018). Creating effective communities of practice for technology enhanced learning. Palmerston North: Massey University
[Technical Report]Authored by: Carusi, R., Elers, S., Hartnett, M., Keen, S., Mansvelt, J., Mentis, M., O'Hara, D., Robinson, G.
Elers, SW. (2017). Strategic Communication Plan.
[Commissioned Report]Authored by: Elers, S.

Conference

Elers, S., & Elers, P.Being 'Tiriti-led': What does it mean for journalism education?. . Wellington
[Conference Paper]Authored by: Elers, S., Elers, P.
Elers, S., & Elers, P.#Activism: An analysis of a Māori activist’s Twitter messages from prison.. . University of Western Australia, Perth, Australia.
[Conference Paper]Authored by: Elers, S., Elers, P.
Elers, S., & Elers, P.E-indigenous: Towards a theory of modern communication practices with Māori.. . Fukuoka, Japan.
[Conference Paper]Authored by: Elers, S., Elers, P.
Elers, S.E-indigenous: Towards a theory of communication practices with Māori. . Fukuoka, Japan
[Conference Paper]Authored by: Elers, S.
Elers, SW. (2016, January). The ethical issues of e-learning: Student data online and unprotected. Presented at 7th Biennial CRIE Conference: Trends and Issues in International Education. Auckland.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2015). Health databases: Confidential patient information and governance responsibilities. In J. Humphreys (Ed.) Academy of Management Proceedings. (pp. 12545 - 12545). : 2015 Annual Meeting of the Academy of Management
[Conference Paper in Published Proceedings]Authored by: Elers, S.
Elers, S. (2015, February). Social marketing in Aotearoa: Community consultation, engagement and ownership. Presented at Community Development Conference. Unitec Institute of Technology.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2015, February). Public information advertisements: Perspectives from a Māori paradigm. Presented at Indigenous Research Symposium. Auckland University of Technology.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, November). Conducting research with Māori: Experiences, reflections and lessons from a Communication Studies PhD. Presented at 20th Anniversary of Pacific Journalism Review. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, November). Māori social stratification: Understanding, experiences and depictions in public information advertisements. Presented at Annual National Māori Doctoral Conference. Maketu Marae, Kawhia.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, November). Stereotyping the savage: Insights into New Zealand advertising. Presented at 2014 Conference of the Māori Association of Social Science. Massey University.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, July). Māori perspectives of public information advertising campaigns. Presented at 20th International Conference of the International Association for Intercultural Communication Studies. University of Rhode Island.
[Conference Oral Presentation]Authored by: Elers, S.

Other

Elers, SW. (2016, September). A white New Zealand: Political discourse from the late 1800s to early 1900s. Presented at Palmerston North, New Zealand.
[Oral Presentation]Authored by: Elers, S.

Supervision and Teaching

Courses Coordinated

Media and Links

Other Links

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey