Skip to Content
School of Psychology and Psychology Services (clinics) staff by campus:
You can make a toll-free call to a staff member at any campus if you are within one of the free calling areas below. Ring your local campus number followed by the staff extension number.
Contact details +64 (09) 414 0800 ext. 43279
James is currently President of the Asian Association of Social Psychology (see website at asiansocialpsych.org) after having previously served as its Secretary General and Treasurer. From 2008-2011 he was Editor-in-Chief of the Asian Journal of Social Psychology (he now serves as Senior Editor). Together with AASP President-Elect Allan Bernardo, he edits an annual Special Issue of the Journal of Pacific Rim Studies on the practice of social psychology for social change in Asia and the Pacific Rim. He is accomplished in cross-cultural and indigenous psychology, having thought a lot about how Chinese philosophy and culture influences the present day psychology and practices of Chinese people today (with several article written with his father, the eminent neo-Confucian philosopher Shu-hsien Liu). He is currently investigating the concept of “benevolent authority” as a cultural script for maintaining social order in higher power distance, collectivist societies.
James has more than 160 refereed publications at have been cited more than 5000 times, with edited volumes including New Zealand Identities: Departures and Destinations, Restorative Justice and Practices in New Zealand, and Progress in Asian Social Psychology, Volumes 2 and 6. He has an H-statistic of 36 according to GoogleScholar. Among his most cited papers are "Social representations of history and their role on identity politics" co-authored with Denis Hilton for the British Journal of Social Psychology, and "Distance matters: Physical space and social impact" co-authored with Bibb Latane and Andrzej Nowak in Personality and Social Psychology Bulletin. He is also known for several papers using large cross-cultural data sets from 12-36 countries, published mainly in the Journal of Cross-Cultural Psychology (e.g., "Social representations of events and people in world history across twelve cultures").
As the new Head of School of Psychology at Massey University, James has introduced Research, Service, and Teaching Clusters as a means for enhancing collaboration and applied &integrated RST practice among members of his School. He has a long term vision of psychology as an applied research practice with strong community service and teaching roots. He hopes to integrate the various clinics and professional programmes that distinguish Massey Psychology with undergraduate and graduate teaching in a research active culture that is strongly applied.
A naturalized citizen of two countries, he describes himself as a “Chinese-American-New Zealander”.
James Hou-fu Liu is Professor of Psychology and Head of School at Massey University in New Zealand. He completed a PhD at UCLA, followed by a post-doc at Florida Atlantic University. He taught at Victoria University of Wellington for twenty years, becoming Co-Director of its Centre for Applied Cross-Cultural Research (2010-2014). His research is in cross-cultural, social, and political psychology, specializing in social representations of history and their relationship to identity, prejudice, and international relations. He has more recent interests in global consciousness and digital influence- how systems like liberal democracy and hierarchical relationalism function to create global social order.
Social Representations Theory, especially Social Representations of History
Indigenous Psychology, particularly Chinese indigenous psychology and its interconnectness to other high-power distance, collectivist socieities
Digital Influence (how mass media consumption influences attitudes, values, political ideology, and behaviour, and vice versa)
Prejudice and Intergroup Relations
21st Century Citizenship, Design – for Commerce, Community and Culture
Field of research codes
Psychology (170100): Psychology And Cognitive Sciences (170000): Social and Community Psychology (170113):
Studies In Human Society (160000)
Page authorised by Web Content Manager
Last updated on Monday 05 February 2018