Bachelor of Communication (Media Studies)

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Create, critique and connect with your media world

Discover how the media shape our society, our culture, our economy and our selves. The Bachelor of Communication (Media Studies) will give you the skills to translate your knowledge into a professional career in media work in a wide range of industries.

Find out more about the Bachelor of Communication parent structure

What is it like?

Media studies is an exciting discipline that will prepare you for future challenges in an information-rich society. Media studies analyses the production, consumption and content of a range of media including film, social media, television, popular music and smartphones. You will explore the formal characteristics of these media and their social, cultural, political and economic implications.

Media studies is taught through an innovative programme that blends theory with creative practice. The skills you will develop with this major are versatile and highly sought-after in many careers, with digital media literacy becoming increasingly important across all sectors.

A deeper understanding

The Bachelor of Communication (Media Studies) gives you deep understanding of our information-rich society, and it reveals the power of the media within culture, society, politics and economics . This equips you to be involved in the media and advise others on how to engage with the media in productive and positive ways.

You will understand better how decisions on what is communicated, through which medium, can impact on our lives and our understanding of the world.

Media studies is geared towards creating flexible and critical thinkers who are equipped to become digitally literate, politically-engaged citizens.

Sought-after by employers

85% of graduates are employed within six months of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.

Will you change the world?

At the heart of our programme is the study and creation of a variety of media forms. We consider different aspects of the media and their relationships to the historical, social and cultural contexts in which they occur. You’ll be encouraged to use lateral-thinking skills to understand the media world and participate in shaping its future. If you want to change the world for the better but also want to ensure that you have professional career prospects in the business, government or non-profit spheres, this is the major for you.

Understand and create media

During your study you will have the opportunity for hands-on experience in pre-production, filming and post-production using industry-standard software in digital media labs.

You will couple these hands-on skills with creative ways of employing media texts in meaning-creation. You learn how society and the media interact, how to help interpret the media world for clients and how to work within media-related jobs.

As part of your study you will produce a diverse range of media projects including:

  • short fiction films
  • music videos
  • photography portfolios
  • short documentaries
  • media scriptwriting
  • multimedia installations

A good fit if you:

  • Are passionate about the media’s ability to inform, entertain and communicate
  • Are interested in how the media impact on our lives and our understanding of world events
  • Want to learn the practical, creative and technical skills involved in producing a range of media content
Adelaide McDougall
Bachelor of Communication (Media Studies)
Studio Manager - Transistor Studios film production company

“During my experiences I often found myself referring back to knowledge I had attained at Massey - and I was able to put that knowledge to use for press releases...”

I graduated from Massey in 2013 with a Bachelor of Communication majoring in media studies with a minor in public relations. Soon after I graduated, I flew to New York City to fulfil an internship at a fashion PR Company, working with brands such as Vera Wang and many others.

During my experiences I often found myself referring back to knowledge I had attained at Massey - and I was able to put that knowledge to use for press releases. During this experience I realised that Fashion PR was not my calling and decided to explore other fields, which led me to an internship at a Film Production Company based in Brooklyn called Transistor Studios. It was here that I discovered my passion for film - and I’ve since been amazed that I hadn’t discovered it sooner.

Following my three-month internship I was offered a position as Studio Manager at Transistor, which I was thrilled about. I spent many happy months at Transistor Studios organising production workflows, assisting in shoots and filming, booking freelancers to assist us in the postproduction of commercials and online videos and contributing to creative discussion with clients. Some of my projects included working on a shoot for IMAX, a Lupe Fiasco music video and a Beats by Dre commercial.

I was lucky enough to be offered sponsorship to the United States by Transistor Studios, however, in 2015, I was offered a role on Ghost in the Shell in Wellington and decided to return to New Zealand. When that finished, I obtained a production manager role at Robber’s Dog in Auckland, working in television commercials for about a year. While I was there, I also produced music videos on the side, my most recent project with NZ artist David Dallas.

I worked on Westside (season four) with South Pacific Pictures, and directed a short film I wrote - ‘VIRGO’, and then I moved to Vancouver to work on feature films.

I wouldn’t have got to this point without Massey. It was at Massey that I had the opportunity to use camera and editing equipment, making some of my very first projects. It was such a special time and has been integral to the rest of my journey. My time with Massey prepared me to be able to participate effectively and professionally in a range of media-related roles and ultimately to pursue my passion for film production.

Careers

Media studies graduates have pursued careers in wide-ranging fields such as advertising, public relations, radio, film and television, with government agencies and in teaching.

Our broad-based introduction to media technologies and forms, such as photography, video and audio, provides you with the digital know-how necessary to succeed in a wide range of media functions and careers.

Media studies gives you the expertise not just to work in the media. It provides you with media expertise within any industry or organisation that engages with the media or with public audiences. In today’s media-rich world, that’s almost every organisation. Media studies qualifies you to work in organisations that connect with and advise on the media. This includes media production and post-production companies, advertising and design agencies, government departments, non-governmental and private organisations. These organisations may engage with, produce or circulate media.

Join the engine of the new New Zealand

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