Where you can study
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Specialise in Media Studies for your Diploma in Arts at Massey
Much of our knowledge of the wider world and ourselves comes from the various 'screens' popular culture and the mass media use to entertain, inform, and instruct. The social, economic, and cultural importance of mass media for communication in modern life requires critical analysis and understanding.
In a world where it is difficult to escape the impact of the media, media studies provides analysis. It gives you an understanding of the production, consumption, and content of the media industries.
The approach is interdisciplinary – you’ll draw on areas like:
- textual analysis
- cultural studies
- ideologies of gender, race, social class and national identity.
You’ll also learn about the media industry's codes, conventions, and production techniques.
The course includes a practical component as a useful learning supplement.
A Diploma in Arts in Media Studies is a good fit if you:
- enjoy subjects such as media studies, English or drama
- like to question what you see in the media.
Full-time study comprises eight 15-credit courses for a total of 120 credits in one year. We recommend you aim for 60 credits per semester.
If you later proceed to the Bachelor of Arts degree, all of the courses in your Diploma of Arts can be transferred to the Bachelor of Arts.
If you have questions, contact us through the Get advice button on this page.
To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the qualification or specialisation you enrolled in may be no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Courses you can enrol in
Course planning key
- Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
- Courses that must be completed at the same time as another course are known as corequisite courses.
- Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.
Course code: 154101 Introduction to Media Studies credits 15
An introduction to theories of the media and communications. Particular attention will be paid to the concepts of representation and audience, the political economy of media products, and the social and cultural context in which they occur.View full course details
Course code: 139323 Script Writing credits 15
An in-depth study of the skills, formats, technique and terminology of professional script writing, with emphasis on the adaptation of traditional approaches across the diversity of contemporary media.View full course details
Course code: 154202 Advertising and Consumer Society credits 15
A study of the form and function of advertising in the context of consumer society, with particular emphasis on the conflict between advertising as a form of corporate manipulation and as a form of creative expression. Critical theories will be used to explore the role of advertising in relation to consumerism, capitalism, branding, art and agency.View full course details
Course code: 154203 Popular Culture and the Media credits 15
A survey of cultural theories and debates in relation to modern mass media. A number of issues such as identity, representation and cultural politics will be considered in their historical contexts and in relation to a variety of texts from popular culture and the media.View full course details
Course code: 154204 Digital Media Production I credits 15
An advanced introduction to producing digital media. This course uses hands-on, experiential learning to introduce techniques, concepts and processes for producing photography and video using industry standard hardware and software.View full course details
Course code: 154206 International Film History credits 15
A study of the history of film using case studies and including a consideration of the ways in which social contexts, industrial conditions, technologies and individuals have influenced film narratives and film theory.View full course details
Course code: 154208 Screen Media credits 15
An exploration of the formal and textual features of film and television, and their relation to technological change, with an emphasis on how film and television have both shaped and been transformed by digital media.View full course details
Course code: 154224 Documentary (Non-Fiction) Film credits 15
A study of the genre of documentary (non-fiction) film. The course will provide students with a critical awareness of the theory, history and various forms relevant to the genre. Students will plan and produce short documentary films. NOTE: Students require access to their own video camera and editing facilities.View full course details
Course code: 154250 Digital Media: Theory and Practice credits 15
An exploration of the social, cultural, economic and technological transformations brought about by contemporary digital and networked media. Students will develop critical digital media literacies and learn to produce digital media.View full course details
Course code: 154301 Culture, Power and the Media credits 15
An advanced study of theoretical approaches to the study of media and popular culture, with particular emphasis on how media are involved in the contestation, negotiation and maintenance of power relations.View full course details
Course code: 154302 Gender and Race in the Media credits 15
A critical study of gender, race and ethnicity in the media, considered from a variety of theoretical approaches.View full course details
Course code: 154303 Hollywood Cinema credits 15
An examination of how the formal, socio-cultural, and technological characteristics of Hollywood Cinema have intersected with its industrial conditions across history.View full course details
Course code: 154304 Digital Media Production II credits 15
The further development of skills and abilities in a chosen media area with particular emphasis upon the production of a major media project.View full course details
Course code: 154311 Social Media and Digital Cultures credits 15
This course explores how social media shapes identities, social relationships, work, politics and societies. From fake news to social media influencers, this course examines how digital technologies play a key role in shaping everyday life in the twenty-first century.View full course details
Course code: 154313 Global Media Cultures credits 15
New media technologies and global patterns of media distribution have produced complex, emergent practices of transnational community formation, text-sharing and collaborative media production. This course examines these practices in relation to the maintenance and negotiation of cultural identity in the contemporary world.View full course details
Course code: 154315 Popular Music Studies credits 15
A critical examination of the nature, role and meaning of popular music within contemporary Western societies. Particular attention will be paid to the political economy of the international music industry, music and technology, genre and musical texts, making music, stardom and auteur studies, and audiences and subcultures.View full course details
Course code: 154316 New Zealand Cinema credits 15
An exploration of the development of the New Zealand film industry with a focus on aesthetics and national identity. Key films are examined in relation to wider contexts, such as history, politics, economics, and culture, which have all contributed to the creation of a distinctive local film industry and film culture.View full course details
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
There are no specific entry requirements for this qualification, outside of university admission regulations.
English language requirements
To study this qualification you must meet Massey University's English language standards.
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Can't meet the entry requirements?
If you need to do a course before you start your qualification, there may be options for you in Summer School.
Fees and scholarships
Fees, student loans and free fees scheme
Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.
There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.
- Get an estimate of the tuition fees for your qualification
- View a list of non-tuition fees that may be payable
Already know which courses you're going to choose?
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.
Current and returning Massey students can find their National Student Number in the student portal.
- Student loans (StudyLink)
- Fees Free
- Student portal
This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.
Careers and job opportunities
Media Studies can lead to a variety of career options, including:
- film making
- public relations.
Accreditations and rankings
QS Ranking - Communication and Media
Massey is ranked by QS (Quacquarelli Symonds) as one of the top 100 universities for communication and media studies. QS is an organisation that ranks universities worldwide in various topics.
ShanghaiRanking - communication
Communication at Massey is ranked #1 in New Zealand, and in the top 150 universities in the world, by ShanghaiRanking.
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With Massey’s Master of Management in Journalism, you can take your journalism career to the next level.
Media Studies – Graduate Certificate in Arts
Interested in television and popular culture? Social media and the blogosphere? Film and cultural theory? Media studies can help you unlock your creative potential and develop practical skills to excel in your career.
Media Studies – Bachelor of Arts (Honours)
With Massey’s Bachelor of Arts (Honours) (Media Studies), you’ll develop versatile skills that will make you highly sought-after in many careers.
Media Studies – Bachelor of Arts
Interested in television and popular culture? Social media and fake news? Filmmaking and cultural theory? Media studies can help you unlock your creative potential and develop practical skills to excel in your career.
Media Studies – Bachelor of Communication
Discover how the media shape our identities and our world. Massey will help you create, critique, and connect with the media world, building skills to understand and make media for a wide range of professional communication roles.
Media Studies – Postgraduate Diploma in Arts
Build on your undergraduate interests in media studies with Massey’s Postgraduate Diploma in Arts (Media Studies). Develop your research and analysis skills by exploring an area that interests you.
Media Studies – Master of Arts
With Massey’s Master of Arts (Media Studies), develop critical research skills exploring an aspect of media that interests you. Gain advanced insights into media studies that will build on your undergraduate knowledge.
Media Studies – Graduate Diploma in Arts
Create, critique, and connect with your media world with the Graduate Diploma in Arts (Media Studies). You will gain the equivalent of an undergraduate major in media studies without completing a second bachelor’s degree.
Postgraduate Diploma in Journalism – PGDipJ
Gain practical industry skills through Massey’s journalism qualifications, the only qualifications in Australasia accredited by US organisation the Accrediting Council on Education in Journalism and Mass Communication.
Useful planning information
Key information for students
Compare qualifications and academic information across different New Zealand institutions. Learn more on careers.govt.nz