Bachelor of AgriCommerce (Farm Management)

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A job before you graduate

At Massey many of our AgriCommerce students have jobs before they even graduate.

Find out more about the Bachelor of AgriCommerce parent structure

What is it like?

The Bachelor of AgriCommerce farm management major prepares you for the strategic, operational, financial, production and organisational demands of the farming business. You will learn the skills to build and deliver profitable businesses on a sustainable basis.

Become a multidisciplinary practitioner

As a farm management graduate you will be able to draw from business-related disciplines including economics, industrial economics, marketing, supply chain management and finance to give advice to those in agribusiness-related industries. You will also gain knowledge in natural sciences, environmental sciences, life sciences, food security and safety, primary production technologies and systems and biotechnology.

You will learn how to integrate the theory and tools across these differing areas to provide relevant advice to the farm and agribusiness decision makers.

Join a world-leading university

Massey is world-ranked and New Zealand’s No 1 university in agriculture according to the QS (Quacquarelli Symonds) rankings. We are also ranked in the top 100 universities worldwide for agriculture by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our proud record dates back to 1927 when we offered New Zealand’s first degrees in agriculture and horticulture. We have the largest Young Farmer’s Club in New Zealand.

Our Massey Business School is also world-ranked - it is among the top five per cent of business schools globally and is AACSB accredited with internationally-acclaimed economics and finance specialists.

Research-led teaching

Our staff are active researchers. Therefore Massey's AgriCommerce programme integrates the most recent developments and thinking into your learning.

Our programmes in agribusiness combine our expertise in both business and agricultural-related areas. Massey graduates and staff are helping to define the future of our nation’s agriculture and food businesses.

Put agribusiness into perspective

The discipline of farm management provides the ability to interpret and put into perspective the wide breadth of issues affecting farm and agribusiness managers. It offers an understanding of how and why managers make the decisions and what impact those decisions have on their business and the wider industry.

Real-world learning and practical experience

Your learning will focus on real-world case studies and will include field trips to provide the experiential learning from talking to and observing farmers. This complements what is covered in the classroom.

During your degree you will gain a huge amount of practical experience. This experience will include at least 26 weeks of paid employment undertaken in agriculture and related sectors. That will give you an advantage with potential employers.

A growing, innovative industry

New Zealand’s economy is dominated by agriculture and food - it generates close to $37 billion in export earnings a year and international demand is predicted to continue to grow. Join the large group of Massey students that have secured jobs before they graduate. They have gone on to become leaders in the industry.

Relevant international knowledge

Massey’s AgriCommerce programme aligns itself with agribusiness industries throughout the world - ensuring our graduates have the skills and industry knowledge employers want today and in the future.


There are a number of scholarships available for those planning to study AgriCommerce.

A good fit if you:

  • Would like to have a career associated with agriculture or horticulture
  • Are interested in the business/commercial side of farming
  • Would like to gain a broad range of knowledge and skills in agribusiness
Hannah Bruce
Bachelor of AgriCommerce
Graduated in 2012
Business Manager - Landcorp Farming

“My degrees have opened doors and given me wonderful opportunities in this sector…”

Agriculture has always been a big part of my life and I knew from early on that I wanted a career in the primary sector.

I started at Massey as a pre-vet student. When I transferred to agricommerce I had the opportunity to move to Lincoln, closer to my hometown of Ashburton. I stayed at Massey because the degree is well respected in the industry and the Palmerston North campus is beautiful.

It was hard work, but worth it. I enjoyed the course variety and the lecturers were always on hand for help, especially when you wanted to learn. I particularly enjoyed my honours year - it cemented the past three years and extended my thinking.

I was on the Young Farmers Club committee for three years. The club organised professional development workshops giving students the chance to meet industry leaders and decide where they wanted to end up after completing their degrees.

I started at Landcorp Farming as a Business Analyst, and am now a Business Manager. My role is varied and exciting. It ranges from shed and house procurement, project management of irrigation builds, farm systems reviews and changes, and business management of farms, to helping grow people and attending field days.

In 2017, I’m taking part in the Kellogg Rural Leadership programme and at some stage I’m hoping to get into leadership roles within the primary sector.


You will gain a grounding in agricultural/horticultural production combined with a blend of analytical and problem-solving tools, international business skills and entrepreneurial thinking. From running large farm-based agribusinesses right through to international food trade, you will gain the skills and sound business knowledge to help progress the future of New Zealand’s primary production sector.

Work anywhere in the world

The Bachelor of AgriCommerce (Farm Management) will prepare you for agribusiness careers anywhere in the world.

Potential careers after studying the farm management major in the bachelor of agricommerce are in management of agricultural and horticultural businesses, farm consultancy, farm extension, rural banking and insurance, regional/national government, farm input suppliers, processors and exporters.

You can use the critical skills you gain through this programme to become a supplier of milk products to the world through Fonterra, grow kiwifruit for Zespri to market, or produce superfine wool. You could also be a farm or horticultural consultant or an extension agent with Beef+LambNZ or DairyNZ helping farmers to better understand the different knowledge necessary in agribusiness.

Your understanding of farmers and farming systems is also invaluable to firms selling products and services to farmers and those purchasing product from farmers so you could be working as a rural banker, a procurement agent or for a regional council.

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