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Contact details +64 (06) 356 9099 ext. 85025
I have taught sport management at Massey since 2015, having held prior lecturing positions in event and facility management, project management, and sport administration at Griffith University and Lincoln University. I have developed a research-niche that focuses on acknowledging and managing the elements impacting sport-stakeholder relationships. Contributions to my area of expertise are evidenced by a range of research-outputs. I also remain directly involved in the sport industry, by assisting a variety of organisations in facilitating sport. Most recently, I was appointed Director of the World in Union International Rugby Conference and voted onto the Board of Baseball New Zealand.
My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships within a range of sport events and sport organisations.Through the use of qualitative and quantitative research methods, my research places specific attention on sustainable sponsorship, CSR initiatives, sport organisation strategic directives and the increasing influence public health agendas are having on food and beverage product alignments with sport.
Resource Development and Management, Design – for Commerce, Community and Culture
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Marketing (150500):
Medical And Health Sciences (110000):
Organisation and Management Theory (150310): Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700)
Sport Sponsorship, Stakeholder Relationship Management, Corporate Social Responsibility, Public Health Agenda, Sport Governance, Event Management.
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Last updated on Wednesday 08 March 2017