College of Health staff

Contact details +64 (06) 356 9099  ext. 85025

Dr Rachel Batty

Lecturer in Sport Management

School of Sport, Exercise and Nutrition

I have more than 10 years experience in the sport event industry. Some of my previous roles include coordination of the Press Park to Park, the Christchurch KiwiSport Challenge (in conjunction with Lincoln University and Sport Canterbury), the Christchurch Star City to Surf and the Brisbane based Stafford City Brook Run.

I also have extensive experience in teaching within the event, sport and recreation disciplines having taught at Lincoln University (Christchurch), Griffith University (Brisbane) and the University of Queensland (Brisbane) prior to commencing my lecturing role at Massey in January 2015.


Contact details

  • Ph: +64 06 9518025
    Location: 2.05, PTC
    Campus: Turitea


  • PhD - Griffith University (2014)

Research Expertise

Research Interests

My research interests are centered on the management of sport events with particular reference to the impacts of a public health agenda on community sport event stakeholders. Other areas of research I'm interested in include perspectives on healthy sponsorship, the role of corporate social responsibility in sport and event stakeholder power exertion.


Health and Well-being

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Health Promotion (111712): Medical And Health Sciences (110000):
Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700):
Studies In Human Society (160000)


Community Sport Events, Sport Sponsorship, Stakeholder Management, Corporate Social Responsibility

Research Outputs


Batty, RJ. (2016). Understanding stakeholder status and legitimate power exertion within community sport events: A case study of the christchurch (New Zealand) city to surf. In Managing and Developing Communities, Festivals and Events. (pp. 103 - 119).
[Chapter]Authored by: Batty, R.


Batty, RJ., Cuskelly, G., & Toohey, K. (2016). Community Sport Events and CSR Sponsorship: Examining the Impacts of a Public Health Agenda. Journal of Sport and Social Issues. 40(6), 545-564
[Journal article]Authored by: Batty, R.


Batty, RJ. (2014). Managing stakeholder relationships in conjunction with a public health agenda: A case study of community sport events in New Zealand. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Batty, R.


Batty, RJ. (2017). Loading up the bases: A case study of baseball New Zealand in the lead up to the 2020 Olympics. , Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Conference
[Conference Abstract]Authored by: Batty, R.
Batty, RJ.World in union international rugby conference: Conference programme and proceedings. In World in Union International Rugby Conference: Conference Programme and Proceedings. Palmerston North, New Zealand: Massey University
[Conference Other]Authored by: Batty, R.Edited by: Batty, R.
Slade, DG., Martin, AJ., & Watson, G. (2017). Evolving game practises in New Zealand. In World in Union. International Rugby Conference. Conference Programme and Proceedings.(pp. 27 - 27). , World in Union: International Rugby Conference Palmerston North, New Zealand: Massey University
[Conference Abstract]Authored by: Martin, A., Slade, D., Watson, G.Contributed to by: Watson, G.Edited by: Batty, R.
Watson, GD. (2017). Tales of the tours: Accounts of the 1959, 1966, 1971 and 1977 tours in New Zealand Sporting Literature. In World in Union. International Rugby Conference Conference Programme and Proceedings(pp. 35 - 35). , World in Union. International Rugby Conference Palmerston North, New Zealand: Massey University
[Conference Abstract]Authored by: Watson, G.Edited by: Batty, R.
Batty, RJ., & Gee, S.(2017, June). Public health agenda influence on rugby union sponsorship. . (pp. 37 - 37).
[Conference]Authored by: Batty, R.
Batty, RJ., Cuskelly, G., & Toohey, K.CSR & community sport events: Balancing sponsorship and a public health agenda. . Orlando, Florida
[Conference Paper]Authored by: Batty, R.
Batty, RJ.(2013, November). Community sport events: Sponsorship and the impacts of a public health agenda. .
[Conference]Authored by: Batty, R.
Batty, RJ.(2011, November). Community sporting events and the changing nature of sponorship. .
[Conference]Authored by: Batty, R.
Doherty, A., Cuskelly, G., Batty, RJ., & Hamm-Kerwin, S.(2010, September). Capacity to grow: The influence of organizational factors on participation in community sport clubs. .
[Conference]Authored by: Batty, R.Contributed to by: Batty, R.
Batty, RJ.(2010, February). The controversial nature of event sponsorship. .
[Conference]Authored by: Batty, R.

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