Dr Andrew Murphy staff profile picture

Contact details +64 (09) 414 0800  ext. 43305

Dr Andrew Murphy BA, BCom, MCom, PhD

Senior Lecturer

School of Communication, Journalism and Marketing

Roles and Responsibilities

Deputy Director, Centre for Advanced Retail Studies

Associate Editor, Buyer Behavior, Journal of Business Research 

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Professional

Contact details

  • Ph: +64 9 213 6305
    Location: 3.62, Quad A
    Campus: Albany

Qualifications

  • Bachelor of Arts - University of Auckland (1991)
  • Bachelor of Commerce - University of Auckland (1991)
  • Master of Commerce - University of Auckland (1996)
  • Doctor of Philosophy - University of British Columbia (2003)

Research Expertise

Research Interests

  • Retail marketing
  • Online shopping
  • Organic food marketing and consumption
  • Farmers' markets
  • Fair trade food
  • Ethical consumption

Thematics

Future Food Systems

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501):
Economic Geography (160401): Human Geography (160400):
Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503):
Studies In Human Society (160000)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 5

Research Outputs

Journal

Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services. Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Trauger, A., & Murphy, AJ. (2013). On the moral equivalence of global commodities: Placing the production and consumption of organic bananas. International Journal of Sociology of Agriculture and Food. 20(2), 197-217 Retrieved from http://ijsaf.org/contents/20-2/index.html
[Journal article]Authored by: Murphy, A.
Schewe, CD., Debevec, K., Madden, TJ., Diamond, WD., Parment, A., & Murphy, A. (2013). "If You've Seen One, You've Seen Them All!" Are Young Millennials the Same Worldwide?. Journal of International Consumer Marketing. 25(1), 3-15
[Journal article]Authored by: Murphy, A.
Murphy, A., & Jenner-Leuthart, B. (2011). Fairly sold? Adding value with fair trade coffee in cafes. Journal of Consumer Marketing. 28(7), 508-515
[Journal article]Authored by: Murphy, A.
Murphy, AJ. (2011). Farmers' markets as retail spaces. International Journal of Retail and Distribution Management. 39(8), 582-597
[Journal article]Authored by: Murphy, A.
Cook, I., Hobson, K., Hallett IV, L., Guthman, J., Murphy, A., Hulme, A., . . . Henderson, H. (2011). Geographies of food: 'Afters'. Progress in Human Geography. 35(1), 104-120
[Journal article]Authored by: Murphy, A.
Murphy, A. (2009). The Internet Imaginaire. ECONOMIC GEOGRAPHY. 85(3), 351-353
[Journal article]Authored by: Murphy, A.
Murphy, AJ. (2007). Grounding the virtual: The material effects of electronic grocery shopping. Geoforum. 38(5), 941-953
[Journal article]Authored by: Murphy, A.
Murphy, AJ. (2005). The industrial dynamics of the new digital economy. The Service Industries Journal. 25(2), 292-295
[Journal article]Authored by: Murphy, A.
Taylor, M., & Murphy, A. (2004). SMEs and e-business. Journal of Small Business and Enterprise Development. 11(3), 280-289
[Journal article]Authored by: Murphy, A.
Taylor, M., & Murphy, A. (2004). Smes and the take-up of e-business. Urban Geography. 25(4), 315-331
[Journal article]Authored by: Murphy, A.
Murphy, AJ. (2003). (Re)solving space and time: Fulfilment issues in online grocery retailing. Environment and Planning A. 35(7), 1173-1200
[Journal article]Authored by: Murphy, A.
Murphy, A. (2002). The emergence of online food retailing: A stakeholder perspective. Tijdschrift voor Economische en Sociale Geografie. 93(1), 47-61
[Journal article]Authored by: Murphy, A.
Barnes, T., Horner, G., Murphy, AJ., Pang, X., Powell, R., Rempel, G., . . . Winders, J. (2000). Capital culture: A review essay. Environment and Planning D: Society and Space. 18(2), 275-278
[Journal article]Authored by: Murphy, A.

Book

Beer, S., Murphy, AJ., & Shepherd, R. (2012). Food and farmers' markets. In C. McIntyre (Ed.) Tourism and Retail: the psychogeography of liminal consumption. (pp. 111 - 141). Abingdon, Oxford: Routledge
[Chapter]Authored by: Murphy, A.
Murphy, A. (2007). Services and the internet. In The Handbook of Service Industries. (pp. 331 - 354).
[Chapter]Authored by: Murphy, A.
Murphy, AJ. (2004). The web, the grocer and the city. In SG. Ed (Ed.) The Cybercities Reader. (pp. 226 - 230). London, UK: Routledge
[Chapter]Authored by: Murphy, A.

Thesis

Dodds, SL. (2016). Consumer value and value co-creation in complementary and alternative medicine (CAM) healthcare services. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Dodds, S.Edited by: Bulmer, S., Murphy, A.
Murphy, AJ. (2003). Milking a virtual cow?: Institutional and consumptive implications of online grocery shopping. (Doctoral Thesis, University of British Columbia)
[Doctoral Thesis]Authored by: Murphy, A.

Conference

Dodds, SL., Bulmer, SL., & Murphy, AJ. (2017). Consumer Value Co-creation in Frontline Healthcare Services. NA - Advances in Consumer Research Volume 45 (2017). : Association for Consumer Research
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Murray, J., Teller, C., Elms, JR., & Murphy, A. (2017). The role of momentary and longer-term retail brand experiences in the development of retail brand equity in task-orientated store environments. COBIIR Conference Proceedings. : 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation
[Conference Paper in Published Proceedings]Authored by: Elms, J., Murphy, A.
Hussain, S., & Murphy, AJ. (2017). The Influence of In-­‐store Demonstration Units On Customer Attention. , Recent Advances in Retailing & Services Science Conference: European Institute Of Retailing And Services Studies (EIRASS)
[Conference Abstract]Authored by: Murphy, A.
Murray, J., Teller, C., Elms, J., & Murphy, AJ. (2017). Store Design Contributions to Retail Brand Loyalty Development. Proceedings of the 19th Conference of the European Association for Education and Research in Commercial Distribution. : European Association for Education and Research in Commercial Distribution 19th Conference
[Conference Paper in Published Proceedings]Authored by: Elms, J., Murphy, A.
Murphy, AJ., Murray, J., Teller, C., & Elms, JR.(2016, July 11). What Do Consumers Make of Store Design Variation? Evidence from Supermarkets. , Recent Advances In Retailing And Consumer Services (EIRASS)
[Conference Abstract]Authored by: Elms, J., Murphy, A.
Aldolaigan, HAH., Murphy, AJ., & Elms, JR.(2016, July 11). A Theory of Due (Re)Purchase: RFM Roles in Predicting Repeat-purchase Behaviour. , Recent Advances In Retailing And Consumer Services (EIRASS)
[Conference Abstract]Authored by: Elms, J., Murphy, A.
Dodds, SL., Bulmer, SL., & Murphy, AJ. (2016). Visual methods: Enhancing understanding of consumers’ experiences of healthcare services. In D. Fortin, & LK. Ozanne (Eds.) Marketing in a Post-Disciplinary Era. (pp. 760 - 760). Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC)
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Murphy, AJ., & Mahler, M. (2015). Securely online? E-tail trust and payment protocols. European Association for Education and Research in commercial Distribution 2015 Conference Proceedings (flash drive). (pp. 1 - 15). Rennes: 18th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD)
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Weaver, K., Dresler-Hawke, EK., & Murphy, A.Soft Drinking: RTD's and Youth Culture. : ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Dresler, E., Murphy, A.
Weaver, K., Dresler-Hawke, E., & Murphy, AJ. (2013). ‘Soft’ drinking: RTDs and youth culture. Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2013).. Auckland: Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2013).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ., & Neely, S. (2013). Diversely ethical? assessing ethical consumption dimensions in senior school students. Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2013):. (pp. 1 - 1). Auckland, New Zealand: Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2013)
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ., & Neely, S. (2012). (Un)ethical youth? assessing ethical consumption dimensions in senior school students. Proceedings of the Asia Pacific Association for Consumer Research Conference 2012. Christchurch, New Zealand: Asia Pacific Association for Consumer Research Conference 2012
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Mahler, M., & Murphy, AJ. (2012). Securely online? E-tail trust and credit card security protocols. Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2012): "Sharing the Cup of Knowledge". Adelaide: Australian and New Zealand Marketing Academy Annual Conference
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ., & Neely, S. (2012). Assessing Ethical Food Consumption Dimensions in Senior School Students. In Agri-Food Research Network XIXth Conference book of abstracts, Agri-Food Research Network XIXth Conference Palmerston North
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2012, July). (Un)ethical Youth? Assessing ethical consumption dimensions in senior school students. Presented at Asia-Pacific Association for Consumer Research. Queenstown.
[Conference Oral Presentation]Authored by: Murphy, A.
Dresler-Hawke, E., Parker, L., & Murphy, AJ. (2011). Alcohol consumption risk among New Zealand secondary students. Australian and New Zealand Marketing Academy Annual Conference Proceedings. : Australian and New Zealand Marketing Academy Annual Conference
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Trauger, A., & Murphy, AJ. (2011). Political and cultural economies of organic food supply chains: Views from the Dominican Republic and the United Kingdom. In 2011 Annual Meeting Program(pp. 182 - 182). , Association of American Geographers 2011 Annual Meeting Washington DC: Association of American Geographers
[Conference Abstract]Authored by: Murphy, A.
Trauger, A., & Murphy, AJ. (2010). Organic banana republic: Unpacking power in the organic banana commodity chain. In 2010 Annual Meeting Program, The Association of American Geographers 2010 Annual Meeting Washington: Association of American Geographers
[Conference Abstract]Authored by: Murphy, A.
Murphy, A., & Jenner Leuthart, B. (2010). Fairly sold? 'Doing more' with fair trade coffee in cafes. In DP. Ballantine, & DJ. Finsterwalder (Eds.) Australian and New Zealand Marketing Academy Annual Conference: Doing more with less. (pp. 1 - 7).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, A., & Jenner Leuthart, B. (2010). Fairly sold? 'Doing more' with fair trade coffee in cafes. In Australian and New Zealand Marketing Academy Annual Conference: Doing more with less(pp. 122 - 122). : Department of Management, College of Business and Economics, University of Canterbury
[Conference Abstract]Authored by: Murphy, A.
Murphy, A. (2009). Farmers' Markets: Forward to the past as retail spaces?. European Association for Education and Research in Commercial Distribution. (pp. 1 - 19).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, A. (2009). Placing farmers' markets: The New Zealand experience. Academy of Marketing Conference 2009: "Putting Marketing in its place". (pp. 1 - 9).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, A. (2009). Placing farmers' markets: the New Zealand experience. In Academy of Marketing Conference 2009: "Putting Marketing in its place"(pp. 298 - 298). : Leeds Metropolitan University
[Conference Abstract]Authored by: Murphy, A.
Murphy, A., & Jenner-Leuthart, B. (2009). Fair difference? Fair trade coffee, cafes and 'Black Gold'. In 16th Annual Meeting of the Agri-Food Research Network(pp. 13 - 13). : University of Auckland
[Conference Abstract]Authored by: Murphy, A.
Murphy, A., & Donoghue, M. (2009). The adoption of solar water heating: Exploring the New Zealand case. In DD. Tojib (Ed.) Australian and New Zealand Marketing Academy Annual Conference: "Sustainable Management & Marketing". (pp. 1 - 8).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, A., & Donoghue, M. (2009). The adoption of solar water heating: Exploring the New Zealand case.. In Australian and New Zealand Marketing Academy Annual Conference: "Sustainable Management & Marketing"(pp. 74 - 74). : Department of Marketing, Monash University/Promaco Conventions Pty Ltd
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2008). Farmers markets, retailing and consumption in New Zealand. In Proceedings of the Conference of the Agri-Food Research Network(pp. 19 - 20). : University of Sydney
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2008). Farmers markets as retail spaces. Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 1 - 7).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ. (2007). Consumer knowledge of organic food in New Zealand and the United Kingdom. In Proceedings of the 14th Annual Meeting of the Agri-Food Research Network(pp. 12). : University of Queensland
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2007). Knowledge and consumption of organic food in New Zealand. In M. Thyne, KR. Deans, & J. Gnoth (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2007). (pp. 2214 - 2221).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ. (2007). Certifying value: On the certification and branding systems underlying organic food marketing. Middlesex University Business School Corporate and Marketing Communications Conference. (pp. 157 - 159).
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ., & Trauger, A. (2006). Certification and marketing in global production networks: An organic banana case study. In Y. Ali, & M. van Dessel (Eds.) Australian and New Zealand Marketing Academy Conference: Proceedings.
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ., & Trauger, A. (2006). On the equivalence of foods: Certification of organic, fair trade and 'conventional' bananas in global production networks. Academy of Marketing Conference: Proceedings.
[Conference Paper in Published Proceedings]Authored by: Murphy, A.
Murphy, AJ. (2005, August). Meet the people who grow your food!: Connecting organic food producers, retailers and consumers. Presented at Royal Geographical Society with the Institute of British Geographers Annual International Conference. London, UK.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2005). Meet the people who grow your food!: Connecting organic food producers, retailers and consumers. (pp. unpaged). , Royal Geographical Society with the Institute of British Geographers Annual International Conference Kensington, UK: Royal Geographical Society with IBG
[Conference Abstract]Authored by: Murphy, A.
Trauger, A., Murphy, AJ., & Hassler, M. (2005). Political and cultural economies of organic food supply chains: Framing the debate. (pp. unpaged). , Royal Geographical Society with the Institute of British Geographers Annual International Conference Kensington, UK: Royal Geographical Society with IBG
[Conference Abstract]Authored by: Murphy, A.
Trauger, A., Murphy, AJ., & Hassler, M. (2005, August). Political and cultural economies of organic food supply chains: Framing the debate. Presented at Royal Geographical Society with the Institute of British Geographers Annual International Conference. London, UK.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2005). Cultivating consumption: Linking organic food producers, retailers and consumers. (pp. 342). , The Association of American Geographers Annual Meeting Washington, DC: Association of American Geographers
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2005, April). Cultivating consumption: Linking organic food producers, retailers and consumers. Presented at The Association of American Geographers Annual Meeting. Denver, CO.
[Conference Oral Presentation]Authored by: Murphy, A.
Trauger, A., Murphy, AJ., & Hassler, M.(2005). Mapping the globalization of organic foods: Driving forces, scale and certification. . Keszthely, West-Balaton, Hungary
[Conference Paper]Authored by: Murphy, A.
Trauger, A., Murphy, AJ., & Hassler, M. (2005, August). Mapping the globalization of organic foods: Driving forces, scale and certification. Presented at European Society for Rural Sociology 21st Congress. Keszthely, West-Balaton, Hungary.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2004). Cyberspatial im-mobilities: The curious case of online food shopping. (pp. unpaged). , 30th Congress of the International Geographical Union Glasgow, UK: International Geographical Union
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2004, August). Cyberspatial im-mobilities: The curious case of online food shopping. Presented at 30th Congress of the International Geographical Union. Glasgow, UK.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2003, March). Web-sight: Customer/user imageries of cyberspace. Presented at The Association of American Geographers 99th Annual Meeting. New Orleans, LA.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2002). On the futility of resistance: Buying local, organic and online versus globalising and industrialising agriculture. (pp. unpaged). , The Association of American Geographers 98th Annual Meeting Washington, DC: Association of American Geographers
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2002, March). On the futility of resistance: Buying local, organic and online versus globalising and industrialising agriculture. Presented at The Association of American Geographers 98th Annual Meeting. Los Angeles, CA.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2001). Analysing online grocery shopping: Towards an economic geography of electronic commerce. (pp. unpaged). , The Association of American Geographers 97th Annual Meeting Washington, DC: Association of American Geographers
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2001, February). Analysing online grocery shopping: Towards an economic geography of electronic commerce. Presented at The Association of American Geographers 97th Annual Meeting. New York, NY.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2000). Retailing in cyberspace: The implications of online banking and grocery shopping. (pp. unpaged). , 96th Annual Meeting of the Association of American Geographers Washington, DC: Association of American Geographers
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2000, April). Retailing in cyberspace: The implications of online banking and grocery shopping. Presented at The Association of American Geographers 96th Annual Meeting. Pittsburgh, PA.
[Conference Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2000). Electronic commerce and the small firm: The implications of online shopping for a bank and a supermarket. (pp. 42). , Royal Geographical Society and Institute of British Geographers Annual Conference Kensington, UK: Royal Geographical Society with IBG
[Conference Abstract]Authored by: Murphy, A.
Murphy, AJ. (2000, January). Electronic commerce and the small firm: The implications of online shopping for a bank and a supermarket. Presented at Royal Geographical Society and Institute of British Geographers Annual Conference. University of Sussex, Brighton, UK.
[Conference Oral Presentation]Authored by: Murphy, A.

Other

Murphy, AJ. (2009, March). Consumer knowledge of organics: a three-country comparison. In University of Surrey School of Management.
[Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2009, March). Farmers Markets as Retail Spaces: towards an international comparison. In University of Surrey School of Management.
[Oral Presentation]Authored by: Murphy, A.
Murphy, A. (2009, June). Farmers Markets: The New Zealand experience. In Farmers' Markets NZ Inc. Presented at Pirongia Forest Park Lodge.
[Oral Presentation]Authored by: Murphy, A.
Murphy, AJ. (2008, November). Farmers’ markets, consumption and retailing. Or: Mind the Gaps.. In AUT Faculty of Business.
[Oral Presentation]Authored by: Murphy, A.

Report

Elms, JR., & Murphy, AJ. (2017). 2016-2017 big issues in retail report.
[Commissioned Report]Authored by: Elms, J., Murphy, A.
Elms, JR., & Murphy, AJ. (2016). 2015/2016 big issues in retail survey report.
[Commissioned Report]Authored by: Elms, J., Murphy, A.
Schumacher, C., Fousekis, P., Rutherfurd, S., & Murphy, AJ. (2015). The global protein market: An assessment of the current situation and future trends. Massey Business School.
[Commissioned Report]Authored by: Murphy, A., Schumacher, C.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
Co-supervisor 3 2

Teaching

  • Retail Marketing (156.339)
  • Advanced Research Methods (156.744)

Current Doctoral Supervision

Supervisor of:

  • Fred Musika - Doctor of Philosophy
    Integrating green consumption dimension: Consumer Styles Inventory (CSI) scale refinement and validation

Co-supervisor of:

  • Hussam Aldolaigan - Doctor of Philosophy
    Improving Marketing Efficiency Through Analytics: Agrifood Retail Customer Loyalty and Location Assessment
  • Kousar Sadeghzadeh Fesaghandis - Doctor of Philosophy
    Down the Rabbit-Hole: The Experience of Fantasy Servicescapes and Consumers’ Affective and Behavioural Responses
  • David Jaud - Doctor of Philosophy
    "What makes a good wine label? Consumers' responses to wine label design".

Completed Doctoral Supervision

Co-supervisor of:

  • 2017 - Hua Dong - Doctor of Philosophy
    Collaborating to Develop: A perspective on Current Chinese Social Partnership Development.
  • 2016 - Sarah Dodds - Doctor of Philosophy
    Consumer Value and Value Co-creation in Complementary and Alternative Medicine (CAM) Health Services

Media and Links

Other Links

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