Dr Ravi Balasubramanian staff profile picture

Contact details +64 (04) 801 5799  ext. 63551

Dr Ravi Balasubramanian

Associate Head of School

School of Communication, Journalism and Marketing

Professional

Contact details

  • Ph: 62542
    Location: 5F49, Block 5
    Campus: Wellington

Research Expertise

Research Interests

Consumer perceptions of recycled fashion        

Customer Profitability in Business Markets

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Measurement (150504)

Keywords

Marketing strategy planning and evaluation with focus on financial metrics

Customer relationships in business markets

 

 

Research Outputs

Journal

Hollings, J., Hanusch, F., Balasubramanian, R., & Lealand, G. (2016). Causes for concern: The state of New Zealand journalism in 2015. Pacific Journalism Review. 22(2), 122-138
[Journal article]Authored by: Balasubramanian, R., Hollings, J.

Thesis

Balasubramanian, R. (2012). The link between customer profitability in business-to-business markets and the nature of business relationships. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Balasubramanian, R.

Report

Tilley, EN., Page, W., Balasubramanian, R., O'Meara, R., Gee, S., Hazou, R., . . . Soma, J. (2014). It's my life: Evaluation report. School of English & Media Studies, Massey University.
[Commissioned Report]Authored by: Balasubramanian, R., Brown, A., Galloway, C., Gee, S., Hazou, R., Jones, L., Page, W., Sligo, F., Tilley, E., Waterworth, C.Edited by: Tilley, E.

Conference

Balasubramanian, R. (2016). Customer profitability dispersion in business markets- an exploratory SEM model of relevant factors. (pp. 403 - 403). , ANZMAC 2016 Christchurch, New Zealand: University of Canterbury, Department of Management, Marketing and Entrepreneurship,
[Conference Abstract]Authored by: Balasubramanian, R.
Balasubramanian, R., Cumming, D., Webster, J., & Peter, R. (2014). Consumer perspectives of the second-hand apparel market in New Zealand - an exploratory study. In RT. Sharyn, K. Krzysztof, & A. Denni (Eds.) Proceedings ANZMAC Annual Conference 2014. (pp. 346 - 352). Birsbane, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R., Cumming, D., Peter, R.
Webster, J., Cumming, D., Balasubramanian, R., & Peter, R. (2012, December). Second-hand clothing market in New Zealand: An exploratory study of retailer perspectives. Presented at Australian and New Zealand Marketing Academy Conference [ANZMAC 2012]: Sharing the Cup of Knowledge. Adelaide, Australia.
[Conference Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Webster, J., Cumming, D., Balasubramanian, R., & Peter, R. (2012). Second-hand clothing market in New Zealand: An exploratory study of retailer perspectives. In R. Lee (Ed.) Australia New Zealand Marketing Academy Conference 2012 Proceedings. (pp. 1 - 7). Australia: Australian and New Zealand Marketing Academy Conference [ANZMAC 2012]: Sharing the Cup of Knowledge
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R., Cumming, D., Peter, R.
Balasubramanian, R., & Gendall, P. (2009). A business relationship model using cognitive and behavioural constructs. In . De Dewi Tojib (Ed.) Australia New Zealand Marketing Academy Conference - Sustainable Management and Marketing Conference. (pp. 1 - 8). : Australia and New Zealand Marketing Academy: Sustainable Management and Marketing Conference
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R.
Balasubramanian, R., & Gendall, P. (2009, November). A business relationship model using cognitive and behavioural constructs. Presented at Australia New Zealand Marketing Academy Conference - Sustainable Management and Marketing Conference. Melbourne, Australia.
[Conference Oral Presentation]Authored by: Balasubramanian, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2007, August). Apparel sizing: More than meets the eye. Presented at 2007 Fashion Industry of New Zealand Education Conference: The broader perspective of design. Massey University, Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Balasubramanian, R., & Webster, J. (2006, December). Retailer perceptions on apparel sizing issues and customer satisfaction. Presented at Australian and New Zealand Marketing Academy Conference 2006. Queensland University of Technology, Brisbane, QLD.
[Conference Oral Presentation]Authored by: Balasubramanian, R.
Balasubramanian, R., & Webster, J. (2006). Retailer perceptions on apparel sizing issues and customer satisfaction. Australian and New Zealand Marketing Academy Conference: Proceedings. : Australian and New Zealand Marketing Academy Conference 2006
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R.
Balasubramanian, R. (2006, January). Dispersion in customer profitability in business markets - Potential link with nature of customer relationship. Presented at International Conference on Return on Marketing Investments. Indian Institute of Managment, Ahmedabad, India.
[Conference Oral Presentation]Authored by: Balasubramanian, R.
Balasubramanian, R. (2006). Dispersion in customer profitability in business markets: Potential link with nature of customer relationships. International Conference on Return on Marketing Investments: Proceedings. (pp. 1 - 10). : IInternational Conference on Return on Marketing Investments 2006
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2006). An investigation of retailer perceptions on apparel sizing issues. In G. Ogunmokun, R. Gabbay, & J. Rose (Eds.) Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. (pp. 917 - 926). : Academy of World Business, Marketing & Management Development 2006 Conference
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R., Peter, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2006, July). An investigation of retailer perceptions on apparel sizing issues. Presented at Academy of World Business, Marketing and Management Development 2006 Conference. Paris, France.
[Conference Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Mcarthur, S., & Balasubramanian, R. (2003, December). A theoretical explanation for the 'gendered' nature of performing arts in New Zealand. Presented at Australian and New Zealand Marketing Academy Conference 2003. University of South Australia, Adelaide, SA.
[Conference Oral Presentation]Authored by: Balasubramanian, R.

Other

Balasubramanian, R. (2013, November). Investigating customer profitability in business markets – a soft modelling approach. In School of Communication, Journalism and Marketing.
[Oral Presentation]Authored by: Balasubramanian, R.
Webster, J., & Balasubramanian, R. (2013, May). Second-hand clothes shopping: Consumer perceptions. In School of Communication, Journalism and Marketing Seminar/Research Series, Massey University, Palmerston North, New Zealand.
[Oral Presentation]Authored by: Balasubramanian, R.
Cumming, D., Webster, J., Balasubramanian, R., & Peter, R. (2012, September). Second-hand clothes shopping: Consumer perceptions. In Research as Conversation, School of Communication, Journalism & Marketing, Wellington Seminar Series, Massey University, Wellington, New Zealand. : http://connect.massey.ac.nz/p8i9gvx5hqm/.
[Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Balasubramanian, R. (2010). Empirical results of a study investigating variation in customer profitability in business markets. Presented at Massey University, Wellington, New Zealand.
[Oral Presentation]Authored by: Balasubramanian, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2006). An investigation of retailer perceptions on apparel sizing issues. Presented at Massey University, Wellington, NZ.
[Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Balasubramanian, R., & Webster, J. (2004, September). Retailers perception of apparel sizing system in New Zealand. : Massey University.
[Oral Presentation]Authored by: Balasubramanian, R.
Balasubramanian, R. (2004). Potential effects of customer relationships on customer profitability. Massey University, Department of Marketing Seminar Series
[Other]Authored by: Balasubramanian, R.
Balasubramanian, R., & Webster, J. (2004). Retailers' perceptions of apparel sizing. Massey University, Department of Management and Enterprise Development
[Other]Authored by: Balasubramanian, R.
Webster, J., & Balasubramanian, R. (2003, July). Status of apparel sizing in New Zealand - manufacturer's perspective. : Department of Management and Enterprise Development.
[Oral Presentation]Authored by: Balasubramanian, R.
Balasubramanian, R.The value of word of mouth advertising. Television New Zealand
[Other]Authored by: Balasubramanian, R.

Supervision and Teaching

Teaching

My philosophy in teaching marketing subjects is to attempt and develop a practical orientation to the concepts and theories in the relevant areas. This has been facilitated by my industry experience of around two decades in the areas of marketing, sales and general management in the pharmaceuticals / chemicals businesses.

Current Doctoral Supervision

CoSupervisor of:

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