Professor Harald van Heerde at Massey University's Auckland campus.
Professor Harald van Heerde, who holds the MSA Charitable Trust Chair in Marketing at Massey University, has been appointed to the new editorial team at the Journal of Marketing, considered the world’s leading academic journal for marketing research.
The Journal of Marketing is a bimonthly peer-reviewed academic journal, which was established in 1936 and is published by the American Marketing Association.
Professor van Heerde will work with co-editors Professor C. Page Moreau from the Wisconsin School of Business and Professor Robert W. Palmatier from the University of Washington, under the direction of incoming editor-in-chief Professor Christine Moorman from Duke University.
The team will take the helm of the Journal of Marketing on July 1, 2018 but have already outlined their planned direction in a joint statement. The editors said they will continue to focus on real-world marketing problems, which has always been the journal’s raison d’être.
“This means that theories are grounded in important marketing problems, that models are in the service of marketing questions, and that research offers implications for firms, policy makers, or society,” they said.
Professor van Heerde says he is honoured to be recognised as capable of taking on co-editing responsibilities, despite being based outside the United States.
“I want to ensure the Journal of Marketing provides real thought leadership for marketing practice and marketing scholarship,” he says. “I hope we can do this by publishing really ground-breaking papers and providing a constructive environment for authors.”