‘From the Couch’ programme empowers community

Monday 24 February 2025

Researchers from Te Kunenga ki Pūrehuroa have unveiled a new report highlighting the success of Buttabean Motivation’s (BBM) ‘From the Couch’ (FTC) programme.

FTC community event in South Auckland attended by local stakeholders and community members

Last updated: Thursday 6 March 2025

The FTC program is a transformative 12-week initiative designed to support individuals dealing with chronic health issues and obesity. Focused on South and West Auckland’s Māori and Pacific communities, the programme has demonstrated remarkable health benefits while embodying belonging and support.

The research was originally led by the late Professor James Liu from the School of Psychology, who was deeply committed to documenting and supporting BBM’s work. Professor Darrin Hodgetts continued Professor Liu’s legacy as lead researcher to complete the project report.

“James was committed to this project because he believed in the power of what BBM was trying to do for South Auckland communities. It was very satisfying to see the community and research team that James had assembled rally around and ensure the successful completion of the project” Professor Hodgetts says.

The study evaluated FTC’s impact on participants’ health and wellbeing. Unlike traditional weight loss programmes, FTC takes a culturally tailored approach grounded in Māori and Pacific values, guided by Te Whare Tapa Whā and the Fonofale model.

Easing the transition into in-person sessions, which begin with a warm welcome, karakia, and waiata. The 12-week programme concludes with a pōwhiri to celebrate participants’ achievements, reinforcing the core values of whanaungatanga and manaakitanga that define BBM’s approach.

“A culturally-informed and fundamentally relational approach to diet and exercise is more effective in addressing the needs of these communities than standard behavioural programmes. This is because such relational understandings and related practices make sense to local people,” Professor Hodgetts explains.

The report was officially handed over at a community event in South Auckland attended by local stakeholders and community members. The event served as a platform to celebrate the achievements of the programme and discuss its ongoing impact.

Professor Hodgetts says the community are extremely supportive of the research.

“The first print run of the report disappeared into the community on the day of the launch. At the request of the community, we have provided a PDF of the report so that more copies can be printed and distributed to the community and funders.”

With evidence supporting FTC’s success, the research team hopes that the programme will serve as a model for future health initiatives targeting underserved communities. By focusing on cultural relevance, long-term engagement and peer support, BBM’s approach offers a sustainable path toward healthier lifestyles.

The full report is available below.

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