SME Business Enhancement

This micro-credential course builds on the SME Business Development course and further equips business leaders and managers with the essential skills and knowledge for sustained growth and success.

Key facts

Start date: To be confirmed

Cost: $690 + GST per person. Regional Business Partners funding available.

Duration: 6 x 2-hour workshops

Location: Palmerston North, Whanganui or online

Time commitment: 50 hours

Overview

This course builds on the SME Business Development micro-credential course. It further equips small-business leaders and managers with the essential skills and knowledge needed to review their current operations and to develop effective plans and strategies for sustained growth and success.

Who this course is for

This course is intended for SME business owners and management-level employees who are tasked with decision-making responsibilities situated across all sectors of NZ industry. Participants are those who possess an in-depth understanding of their day-to-day business operations and who could benefit from developing specific strategic management and planning knowledge and skills to apply within their organisation, industry, or sector.

What you'll get

Successful participants will receive a Massey University Certificate of Achievement and 5 credits added to their academic record at Massey.

This course provides learning and assessment equivalent to stage 1 university learning and NZQA level 5 vocational training.

Entry requirements

Participants will be currently working in a business leadership or management role within their organisation (for example, a role with decision-making delegation and authority).

Topics

The topics covered in the course include:

  • digital transformation
  • business model innovation
  • leadership and organisational culture
  • resilience and crisis management
  • business excellence
  • customer relations.

Learning outcomes

At the completion of this course participants will be able to:

  1. Identify and apply digital transformation and business innovation concepts to their organisation.
  2. Understand and apply leadership and organisational culture principles to their organisation.
  3. Analyse opportunities for business enhancement and resilience, and design appropriate strategies.

Assessment

Participants will be required to create an individual portfolio throughout the course, applying the concepts learned to their current workplace. Formative feedback will support participants as they progress through workbook exercises, which will be provided to guide the students in reflection and application of the principles from each module to their own organisational context.

The portfolio, a compilation of the workbook exercises and reflections, will serve as tangible evidence of the participant's ability to integrate and apply the course material to practical, real-world business scenarios and demonstrate the learning outcomes.

Registrations

To register your interest please complete the following form.

SME micro-credential courses expression of interest form

Course contacts

Dr Wayne Macpherson

Dr Wayne Macpherson

BBS, CA, DBA, MCom, FHEA
Senior Lecturer
Phone
Department
School of Management and Marketing
College
Massey Business School
Campus
Manawatu campus

Dr Macpherson has comprehensive knowledge and extensive experience gained from tertiary-level instruction, practice-based research and employment in major industrial corporations in Japan over 25 years. He conducts research into sustainable business excellence for diffusion of knowledge and practice into New Zealand industry and the economy.