Regulations for The Bachelor of Communication - BC

This course examines the impacts of technology on communication, organizations, and cultures. Students will learn to anticipate change and engage with big problems. Students will also design, create and critique human-centric, ethical solutions to help navigate the complex challenges of the 21st century.

Restrictions: 114263, 14263

This course develops students’ skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media.

This course examines the importance and practice of building thriving communities and relationships, both in and out of the workplace. Students will examine how communication is used to connect with others, to express and uphold identities, and to manage challenging interactions and relationships.

Restrictions: 219307

This course draws on current research and theory to examine the communication process, and practices in the context of organising.

Restrictions: 114353

This course compares the communication behaviours of different cultures. Students will develop skills that help them analyse and address intercultural conflicts and issues, and gain skills that allow them to communicate effectively in intercultural contexts.

This course integrates the theory and application of strategic communication concepts and methods.

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Prerequisites: 115116 or 115104 or 156200 or 75 credits for non-Business students

An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

This course critically evaluates ways that organisations can manage reputational risk and communicate in response to crisis situations.

An exploration of the social, cultural, economic and technological transformations brought about by contemporary digital and networked media. Students will develop critical digital media literacies and learn to produce digital media.

A study of the decisions required to allocate and manage marketing resources in a competitive business environment.

Prerequisites: 115116 or 156200

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Prerequisites: 115116 or 115104 or 156200 or 75 credits for non-Business students

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.

Prerequisites: 115116 or 156200

A client driven marketing planning course that integrates marketing concepts and methods across the curriculum.

Prerequisites: 156231 and any 1562xx course

A critical examination of brands and issues in branding and their relevance to business and society.

Prerequisites: 156231 and plus either 156232, or both 156235 and 156237

A critical examination of issues in international marketing and their relevance to business and society.

Prerequisites: 156231 plus either 156232, or both 156235 and 156237

A critical examination of marketing in an omni-channel retail environment.

Prerequisites: 156231 or 2902xx

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

A study of the theoretical and practical aspects of public speaking. Attention will be paid to building a rapport with an audience, to the preparation of material for spoken delivery and to the technical elements of voice production.

An applied introduction to the varied ways in which theatre is used for social and personal change.

An investigation of human creativity that involves the study of creative practice and the making of original works of performance, film and writing.

Students will receive a grounding in the skills of writing experimental theatre and an opportunity to employ these skills in the creation of original scripts.

An intermediate-level introduction to the craft of writing targeted at ‘middle readers’ – roughly 9-13 years – across a variety of forms.

A creative writing course in which students develop and advance poetry skills within the major modes of lyric poetry and within the context of a more advanced engagement with fundamental elements of craft. In addition to reading poetry and critical essays on the genre, students will write original poetry and critically review their own work and the work of peers.

An intermediate-level introduction to the craft of nonfiction writing in a variety of genres, with a particular focus on the application of techniques usually associated with fiction and poetry to nonfiction material.

Restrictions: 139327

An intermediate-level study of the craft of fiction, investigating a range of forms by means of creative production, workshopping and peer review.

An advanced introduction to producing digital media. This course uses hands-on, experiential learning to introduce techniques, concepts and processes for producing photography and video using industry standard hardware and software.

A study of the genre of documentary (non-fiction) film. The course will provide students with a critical awareness of the theory, history and various forms relevant to the genre. Students will plan and produce short documentary films. NOTE: Students require access to their own video camera and editing facilities.

A study of innovative modern plays, by means of investigative workshops, theatrical performances, lecture/demonstrations and seminar presentations.

A study of the relationships between creative writing and ecological concerns, covering a range of contemporary forms from eco-fictions, nonfictions, or poetry, to nature writing, to animal stories. It engages students in the workshopped production of original creative work.

Restrictions: 139381

This course studies theatre as an expressive art, with a focus on processes of adaptation, particularly the creation of new texts from old. It combines critical and practical research, including the presentation of a developed stage work, to examine how design, music and acting generate meaning in the performance of a text.

An in-depth study of the skills, formats, technique and terminology of professional script writing, with emphasis on the adaptation of traditional approaches across the diversity of contemporary media.

A study of travel writing, involving both critical and ideological analysis and creative writing developed from the students' own field work.

An exploration of the poetics and politics of experimentation and subversion in contemporary fiction and metafiction including analysis of the work (both creative and critical) of major practitioners, theorists and original student compositions.

The course provides an applied service learning project in the disciplines of expressive arts and media studies. Working collaboratively, students apply skills in theatre, performance, film-making, creative writing, media practice or mixed media to developing a creative response to a social issue or community need.

Prerequisites: Any one of 139123, 139104, 139133, 154204, or 139223

In this course, students study and experience the principles, processes and practice of publishing, through the co-production of an online publication. Key concepts include teamwork, co-production, theme selection, peer review, production scheduling, source selection, and online publishing.

Prerequisites: Any 200-level course with a 139 prefix or 219202

A study of contemporary Oceanic (Māori and Pasifika) literature in English contextualised in relation to customary and pre-colonial Oceanic literatures, narratives, and storytelling methods.

An advanced study of the process of writing that consolidates knowledge of creative writing craft, expands understanding of genre, and analyses aesthetic and/or cultural aspects of published manuscripts across genres. The first portion of an envisioned full-length creative manuscript will be drafted with an emphasis on the critical evaluation of its aesthetic and/or cultural implications.

Prerequisites: Any 200-level Creative Writing course

The further development of skills and abilities in a chosen media area with particular emphasis upon the production of a major media project.

Prerequisites: 154204

This course examines the structure and functions of New Zealand news media, including its linkages to global news media systems. It also examines how different social identities are constructed in news media.

Restrictions: 114264

The theory and practice of reporting on a specialist area of the student's choice (e.g. arts, music, sports, business, science), including building a portfolio of news and feature stories to a publishable standard in either print and/or multi-media formats.

An exploration of current principles and practices and the fundamentals of news gathering and news production.

Editing text for print and web publication, and understanding and applying the principles of design and layout in publishing.

The theory and practice of covering current affairs, including national and local politics and other issue-based and breaking news stories in either print or multi-media formats.

A reflection on ethical issues involved in contemporary media practices and the application of the principles of media law.

Restrictions: 219331

This course compares the communication behaviours of different cultures. Students will develop skills that help them analyse and address intercultural conflicts and issues, and gain skills that allow them to communicate effectively in intercultural contexts.

An examination of the practice and theory of public relations internationally, overviewing the increasingly global industry structure, comparing international theoretical approaches, and introducing specialist intercultural communication skills for internationally mobile public relations practice.

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

Explore the diversity of journalism as it is practised around the world, including investigative, undercover and data journalism.

An introductory course in linguistic analysis of the English language covering the fundamental concepts of morphology, phonetics, phonology, and syntax.

Restrictions: 172231

An introduction to sociolinguistics with particular reference to New Zealand: focussing on language and social interaction, regional and social variation in language use, bilingualism and the status of minority languages, and the sociolinguistics of te Reo Māori.

An introduction to the study of forensic linguistics, focussing on a variety of business and legal contexts and related ethical issues.

An introduction to critical discourse analysis, exploring how language is used in the reproduction of social inequalities.

An examination of the interrelationship between/of language and culture through a study of various elements of language, language use and language acquisition in a wide range of cultural contexts.

Restrictions: 172132

A critical examination of public and private-sphere discourses in institutional contexts through linguistic theories and methods.

Prerequisites: Any 200 level 172-prefix course

An advanced sociolinguistic study of how language is used to represent and construct aspects of identity relevant to particular social interactions, including the individual’s ability to negotiate multiple forms of identity and belonging.

Prerequisites: 172232 or 172237

An examination of the three major language subgroups spoken in the Pacific, focussing on their formal elements, the relationship between language and society, and the linguistic consequences of the encounter between Pacific peoples and speakers of non-Pacific languages.

Prerequisites: Any 200-level Linguistics course

An examination of one-to-many communication in the Web and mediated contexts, focussing on globalised and transcultural communication of linguistic perspectives.

Prerequisites: Any 200-level Linguistics course

A study of the decisions required to allocate and manage marketing resources in a competitive business environment.

Prerequisites: 115116 or 156200

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.

Prerequisites: 115116 or 156200

A client driven marketing planning course that integrates marketing concepts and methods across the curriculum.

Prerequisites: 156231 and any 1562xx course

An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.

Prerequisites: 115116 or 156200

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Prerequisites: 115116 or 115104 or 156200 or 75 credits for non-Business students

This course develops students’ skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media.

A critical examination of marketing in an omni-channel retail environment.

Prerequisites: 156231 or 2902xx

This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.

Prerequisites: 156233

A critical examination of brands and issues in branding and their relevance to business and society.

Prerequisites: 156231 and plus either 156232, or both 156235 and 156237

This course compares the communication behaviours of different cultures. Students will develop skills that help them analyse and address intercultural conflicts and issues, and gain skills that allow them to communicate effectively in intercultural contexts.

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

Prerequisites: 219209 Restrictions: 114363

An examination of the practice and theory of public relations internationally, overviewing the increasingly global industry structure, comparing international theoretical approaches, and introducing specialist intercultural communication skills for internationally mobile public relations practice.

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

An exploration of the social, cultural, economic and technological transformations brought about by contemporary digital and networked media. Students will develop critical digital media literacies and learn to produce digital media.

A study of the form and function of advertising in the context of consumer society, with particular emphasis on the conflict between advertising as a form of corporate manipulation and as a form of creative expression. Critical theories will be used to explore the role of advertising in relation to consumerism, capitalism, branding, art and agency.

A survey of cultural theories and debates in relation to modern mass media. A number of issues such as identity, representation and cultural politics will be considered in their historical contexts and in relation to a variety of texts from popular culture and the media.

An advanced introduction to producing digital media. This course uses hands-on, experiential learning to introduce techniques, concepts and processes for producing photography and video using industry standard hardware and software.

A study of the history of film using case studies and including a consideration of the ways in which social contexts, industrial conditions, technologies and individuals have influenced film narratives and film theory.

An exploration of the formal and textual features of film and television, and their relation to technological change, with an emphasis on how film and television have both shaped and been transformed by digital media.

A study of the genre of documentary (non-fiction) film. The course will provide students with a critical awareness of the theory, history and various forms relevant to the genre. Students will plan and produce short documentary films. NOTE: Students require access to their own video camera and editing facilities.

An in-depth study of the skills, formats, technique and terminology of professional script writing, with emphasis on the adaptation of traditional approaches across the diversity of contemporary media.

The course provides an applied service learning project in the disciplines of expressive arts and media studies. Working collaboratively, students apply skills in theatre, performance, film-making, creative writing, media practice or mixed media to developing a creative response to a social issue or community need.

Prerequisites: Any one of 139123, 139104, 139133, 154204, or 139223

An advanced study of theoretical approaches to the study of media and popular culture, with particular emphasis on how media are involved in the contestation, negotiation and maintenance of power relations.

A critical study of gender, race and ethnicity in the media, considered from a variety of theoretical approaches.

An examination of how the formal, socio-cultural, and technological characteristics of Hollywood Cinema have intersected with its industrial conditions across history.

The further development of skills and abilities in a chosen media area with particular emphasis upon the production of a major media project.

Prerequisites: 154204

This course explores how social media shapes identities, social relationships, work, politics and societies. From fake news to social media influencers, this course examines how digital technologies play a key role in shaping everyday life in the twenty-first century.

New media technologies and global patterns of media distribution have produced complex, emergent practices of transnational community formation, text-sharing and collaborative media production. This course examines these practices in relation to the maintenance and negotiation of cultural identity in the contemporary world.

A critical examination of the nature, role and meaning of popular music within contemporary Western societies. Particular attention will be paid to the political economy of the international music industry, music and technology, genre and musical texts, making music, stardom and auteur studies, and audiences and subcultures.

Restrictions: 154205

An exploration of the development of the New Zealand film industry with a focus on aesthetics and national identity. Key films are examined in relation to wider contexts, such as history, politics, economics, and culture, which have all contributed to the creation of a distinctive local film industry and film culture.

Restrictions: 154212

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Prerequisites: 115116 or 115104 or 156200 or 75 credits for non-Business students

This course develops students’ skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media.

An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

Prerequisites: 219209 Restrictions: 114363

An examination of the practice and theory of public relations internationally, overviewing the increasingly global industry structure, comparing international theoretical approaches, and introducing specialist intercultural communication skills for internationally mobile public relations practice.

This course critically evaluates ways that organisations can manage reputational risk and communicate in response to crisis situations.

This course examines the impacts of technology on communication, organizations, and cultures. Students will learn to anticipate change and engage with big problems. Students will also design, create and critique human-centric, ethical solutions to help navigate the complex challenges of the 21st century.

Restrictions: 114263, 14263

An exploration of current principles and practices and the fundamentals of news gathering and news production.

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

A reflection on ethical issues involved in contemporary media practices and the application of the principles of media law.

Restrictions: 219331

This course examines the impacts of technology on communication, organizations, and cultures. Students will learn to anticipate change and engage with big problems. Students will also design, create and critique human-centric, ethical solutions to help navigate the complex challenges of the 21st century.

Restrictions: 114263, 14263

This course examines the importance and practice of building thriving communities and relationships, both in and out of the workplace. Students will examine how communication is used to connect with others, to express and uphold identities, and to manage challenging interactions and relationships.

Restrictions: 219307

This course draws on current research and theory to examine the communication process, and practices in the context of organising.

Restrictions: 114353

This course integrates the theory and application of strategic communication concepts and methods.

A study of the decisions required to allocate and manage marketing resources in a competitive business environment.

Prerequisites: 115116 or 156200

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Prerequisites: 115116 or 115104 or 156200 or 75 credits for non-Business students

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.

Prerequisites: 115116 or 156200

A client driven marketing planning course that integrates marketing concepts and methods across the curriculum.

Prerequisites: 156231 and any 1562xx course

A critical examination of issues in international marketing and their relevance to business and society.

Prerequisites: 156231 plus either 156232, or both 156235 and 156237

A critical examination of marketing in an omni-channel retail environment.

Prerequisites: 156231 or 2902xx

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

Provides students with intermediate level of proficiency in Putonghua (Mandarin), building on skills in reading, writing, listening and speaking. Intermediate level structures, vocabulary and characters are reinforced through oral and written exercises. Students acquire the tools appropriate to this level to discuss topics relevant to themselves and to Chinese culture and society.

Prerequisites: 241102 or appraisal required Restrictions: 241202, 241301, 241302, 241304, 241305

Aims to further develop intermediate level proficiency in Putonghua (Mandarin), building on skills in reading, writing, listening and speaking. Entails a further set of intermediate level structures, vocabulary and characters that are reinforced through oral and written exercises. Students discuss topics appropriate to this level and that are relevant to themselves and to Chinese culture and society.

Prerequisites: 241201 or appraisal required Restrictions: 241301, 241302, 241304, 241305, 241306

This course will examine the emergence and transformation of Chinese international migration in the global context of China’s interactions with the outside world and diaspora’s changing patterns of political, social and cultural adaptations in various regions in the world.

An integrated account of social and historical developments of contemporary China (from 1912 to the early 1990s) through a study of selected literary texts and films. No knowledge of Chinese is required.

Restrictions: 241203, 241204

Provides students with pre-advanced level proficiency in Putonghua (Mandarin), building on skills in reading, writing, listening and speaking. Pre-advanced level structures, vocabulary and characters extend and refine linguistic capabilities through oral and written exercises, and students will acquire comprehension and communication skills to deal confidently and accurately with various situations.

Prerequisites: 241202 or appraisal required Restrictions: 241302

Provides students with advanced level proficiency in Putonghua (Mandarin), building on skills in reading, writing, listening and speaking. Advanced level structures, vocabulary and characters extend and refine linguistic capabilities through oral and written exercises, and students will acquire greater comprehension and communication skills to deal confidently and accurately with various situations.

Prerequisites: 241301 or appraisal required Restrictions: 241341, 241342, 169341, 169342

A systematic study of Chinese grammar based on contrastive analysis as an approach to develop communicative skills through increased language awareness. Topics include basic concepts, sentence structure, special verbal constructions, tense and aspect, and complements.

Prerequisites: 241301 and 241302 or appraisal required Restrictions: 169344

An advanced introduction to the theory and practice of translation from and into Chinese, with an emphasis on the development and application of written translation skills.

Prerequisites: 241301 and 241302 or appraisal required Restrictions: 169343

For students with an autonomous level of oral and written French. An advanced-level course in French to further develop written and oral comprehension, expression and analysis, based on contemporary texts and recordings.

Prerequisites: 243202 or equivalent

An intermediate-level review of written and spoken French, further developing skills in vocabulary, grammar, composition, comprehension, and oral communication.

Prerequisites: 243102 or 164107 or equivalent Restrictions: 243202, 243301

For students with intermediate level of French. An Autonomous level review of written and spoken French, further developing skills in vocabulary, grammar, composition, comprehension, and oral communication.

Prerequisites: 243201 or 164101 or 164200 Restrictions: 243301

For students with an autonomous level of oral and written French. An advanced-level course in French to further develop written and oral comprehension, expression and analysis, based on contemporary texts and recordings.

Prerequisites: 243202 or equivalent

For students with Advanced level of French. Practical study of contemporary examples of French popular language and culture in a range of fields. An Advanced level review of written and spoken French, further developing skills in vocabulary, grammar, composition, comprehension and oral communication.

Prerequisites: 243301 or 164301 Restrictions: 164307

This course provides students with a pre-intermediate level of reading, writing, listening and speaking proficiency in Japanese building on skills established in prior study. Student will use a range of written and oral exercises to practise new grammatical structures, vocabulary and approximately 80 new kanji, and will acquire the tools to discuss topics of relevance to themselves and Japanese culture and society at an appropriate level.

Prerequisites: 242102 or appraisal required Restrictions: 242202, 242301, 242302, 242304, 242305, 242306, 242307

This course further develops students' reading, writing, listening and speaking proficiency in Japanese at pre-intermediate level, extending skills gained in 242.201 Japanese 2A. Student will continue to use a range of written and oral exercises to practise new grammatical structures, vocabulary and approximately 100 new kanji, and will improve their ability to discuss topics of relevance to themselves and Japanese culture and society at an appropriate level. The use of respect language (keigo) will also be introduced.

Prerequisites: 242201 or appraisal required Restrictions: 242301, 242302, 242304, 242305, 242306, 242307

This course will introduce Japanese cinema in English translation as an art form that strongly reflects its culture. Traditional samurai films, contemporary social problem films and animations are used to explore how films address issues of modernity and national identity. No previous knowledge of Japanese language, history, or culture is required.

Restrictions: 169227

This course provides students with a pre-advanced level of reading, writing, listening and speaking proficiency in Japanese building on skills established in prior study. Students will continue to extend and refine their ability in Japanese through using a range of exercises practising more advanced vocabulary and idioms, grammatical structures, respect language (keigo) and approximately 244 new kanji. Students will be expected to develop comprehension and communication skills to deal confidently and accurately with various situations.

Prerequisites: 242202 or appraisal required Restrictions: 242302

This course further extends students' Japanese proficiency in reading, writing, listening and speaking to advanced level, building on skills established in 242.301 Japanese 3A. Students will continue to further extend and refine their ability in Japanese through practising an increased range of vocabulary and idioms, grammatical structures, respect language (keigo) and approximately 208 new kanji. Students will be expected to develop their comprehension and communication skills for confident and accurate use in more varied situations.

Prerequisites: 242301 or appraisal required

Selected issues of contemporary Japanese society will be studied through the medium of texts in the Japanese language. Further development of Japanese skills in reading and writing.

Prerequisites: 242202 or appraisal required

A study of selected extracts in the original Japanese from the work of major modern writers.

Prerequisites: 242202 or appraisal required

Intermediate level written and oral comprehension and communication skills in Spanish, providing a broad linguistic base for the study of Spanish and Latin American culture, literature and civilisation.

Prerequisites: 245102 Restrictions: 245202, 245301

An extension of intermediate skills in reading, free composition, listening comprehension and oral communication to illustrate aspects of contemporary Spanish and Latin American culture and society.

Prerequisites: 245201 Restrictions: 245301

An introduction to socio-linguistic aspects of the use of Spanish around the world, including dialectal variations and bilingualism, through a study of basic Spanish phonetics and phonology.

Prerequisites: 245201

An introduction to 20th century Latin American literature and its historical and political contexts through short literary works in Spanish.

Prerequisites: 245201 Restrictions: 164255

Advanced level skills in reading, free composition, listening comprehension and oral communication in Spanish, illustrating aspects of contemporary Spanish and Latin American culture and society.

Prerequisites: 245202

An advanced introduction to the theory and practice of translation from and into Spanish and the role and responsibility of the translator.

Prerequisites: 245301

Study of representative twentieth century Latin American music styles and their links to key social and political events that have shaped Latin American history. This course will be taught in Spanish.

Prerequisites: 245202 or 245204

An exploration of how Latin American people, landscapes and cultures have been defined through the writings of European, North American, Australasian and Latin American travellers. This course will be taught in Spanish.

Prerequisites: 245202 or 245204

An advanced study of contemporary Latin American cinema within the context of current socio-political debates.

Prerequisites: 245202

The theory and practice of reporting on a specialist area of the student's choice (e.g. arts, music, sports, business, science), including building a portfolio of news and feature stories to a publishable standard in either print and/or multi-media formats.

An exploration of current principles and practices and the fundamentals of news gathering and news production.

The theory and practice of covering current affairs, including national and local politics and other issue-based and breaking news stories in either print or multi-media formats.

A reflection on ethical issues involved in contemporary media practices and the application of the principles of media law.

Restrictions: 219331

A study of the decisions required to allocate and manage marketing resources in a competitive business environment.

Prerequisites: 115116 or 156200

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.

Prerequisites: 115116 or 156200

An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

A client driven marketing planning course that integrates marketing concepts and methods across the curriculum.

Prerequisites: 156231 and any 1562xx course

A critical examination of marketing in an omni-channel retail environment.

Prerequisites: 156231 or 2902xx

A critical examination of brands and issues in branding and their relevance to business and society.

Prerequisites: 156231 and plus either 156232, or both 156235 and 156237

An in-depth study of the skills, formats, technique and terminology of professional script writing, with emphasis on the adaptation of traditional approaches across the diversity of contemporary media.

The course provides an applied service learning project in the disciplines of expressive arts and media studies. Working collaboratively, students apply skills in theatre, performance, film-making, creative writing, media practice or mixed media to developing a creative response to a social issue or community need.

Prerequisites: Any one of 139123, 139104, 139133, 154204, or 139223

A study of patriarchal society and gender identity in selected literary texts.

Restrictions: 139361

A study of the form and function of advertising in the context of consumer society, with particular emphasis on the conflict between advertising as a form of corporate manipulation and as a form of creative expression. Critical theories will be used to explore the role of advertising in relation to consumerism, capitalism, branding, art and agency.

A survey of cultural theories and debates in relation to modern mass media. A number of issues such as identity, representation and cultural politics will be considered in their historical contexts and in relation to a variety of texts from popular culture and the media.

An advanced introduction to producing digital media. This course uses hands-on, experiential learning to introduce techniques, concepts and processes for producing photography and video using industry standard hardware and software.

A study of the history of film using case studies and including a consideration of the ways in which social contexts, industrial conditions, technologies and individuals have influenced film narratives and film theory.

An exploration of the formal and textual features of film and television, and their relation to technological change, with an emphasis on how film and television have both shaped and been transformed by digital media.

A study of the genre of documentary (non-fiction) film. The course will provide students with a critical awareness of the theory, history and various forms relevant to the genre. Students will plan and produce short documentary films. NOTE: Students require access to their own video camera and editing facilities.

An exploration of the social, cultural, economic and technological transformations brought about by contemporary digital and networked media. Students will develop critical digital media literacies and learn to produce digital media.

An advanced study of theoretical approaches to the study of media and popular culture, with particular emphasis on how media are involved in the contestation, negotiation and maintenance of power relations.

A critical study of gender, race and ethnicity in the media, considered from a variety of theoretical approaches.

An examination of how the formal, socio-cultural, and technological characteristics of Hollywood Cinema have intersected with its industrial conditions across history.

The further development of skills and abilities in a chosen media area with particular emphasis upon the production of a major media project.

Prerequisites: 154204

This course explores how social media shapes identities, social relationships, work, politics and societies. From fake news to social media influencers, this course examines how digital technologies play a key role in shaping everyday life in the twenty-first century.

New media technologies and global patterns of media distribution have produced complex, emergent practices of transnational community formation, text-sharing and collaborative media production. This course examines these practices in relation to the maintenance and negotiation of cultural identity in the contemporary world.

A critical examination of the nature, role and meaning of popular music within contemporary Western societies. Particular attention will be paid to the political economy of the international music industry, music and technology, genre and musical texts, making music, stardom and auteur studies, and audiences and subcultures.

Restrictions: 154205

An exploration of the development of the New Zealand film industry with a focus on aesthetics and national identity. Key films are examined in relation to wider contexts, such as history, politics, economics, and culture, which have all contributed to the creation of a distinctive local film industry and film culture.

Restrictions: 154212

This course develops students’ skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media.

An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

Prerequisites: 219209 Restrictions: 114363

This course critically evaluates ways that organisations can manage reputational risk and communicate in response to crisis situations.