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Contact details +64 (09) 414 0800 ext. 43316
Simon Cope is a Senior Tutor in Marketing at Massey University since 2003. He completed his MBA with University of Southern Cross in NSW, Australia in 2001. Prior to this, he acquired an NZCE in Computers & Engineering at Unitec after completing a 9000 hour apprenticeship as an electrician with the MOWD and getting Advanced Trade papers A, B, C, & D. While supervising three apprentices he realised that teaching can be fun! (The secret is to mix in lots of practical examples from real life with the theory and explain using Visual (spatial), Aural (auditory-musical), Verbal (linguistic), Physical (kinesthetic), Logical (mathematical), Social (interpersonal), & Solitary (intrapersonal) learning styles at every opportunity possible...
When he is not teaching Marketing Planning, Marketing Management or Electronic Marketing at Albany Campus, he is either; helping Massey University deliver the marketing component of their MBA program throughout NZ, or consulting with a wide variety of business owners to help improve their website from a marketing prospective.
In all cases he is drawing upon his practical experience gained when he was an electrician for 5 years to then successfully creating a number of businesses over a 20 year period in various industries focused around sales and marketing - also drawing upon the theory and strategies gained through the MBA and self-learning.
Simon is someone that thrives on learning new info... he has enjoyed studying towards a Cert in Early Childhood when developing a reward progam/game that sold commerically around the world. With another venture Simon became a licenced real estate agent to help him develop a marketing program for agents and their licencees to use in 2005 onward.
In 2000 Simon immersed himself in the world of direct marketing, infomercials, direct response advertising etc under the training of Dan Kennedy and Bill Glazer to create a online ecommerce store selling the best of NZ made gifts and souviners worldwide...
In 2013 Simon & his wife Kristina successfully sold www.ProductsFromNZ.com - an ecommerce store they created 12+ yrs earlier. Now Simon is concentrating on a new web venture, www.BlockingCards.com
Simon brings a strong mix of practical elements combined with solid theory to the classroom. Having used his marketing knowledge to effectively market himself he then helped to grow a number of small business to the point of being sold as viable ongoing profitable entities. He then did an MBA specializing in direct marketing to further his education....Simon thrives on business strategising and implementation.
Simon Cope's research interests include offline direct marketing strategies to drive prospective customers to client's websites, copywriting and conversion strategies to turn visitors into customers. Bottom line - encouraging clients to Stay, Pay & Refer!
Design – for Commerce, Community and Culture
Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500)
Marketing strategising, direct marketing, public speaking, online marketing
I have taught the following papers multiple times at Massey:
and while contracting at private PTE's the following papers multiple times:
NZ Diploma of Business (NZDipBus) program.
NZ Diploma Level 7 program