Mr Simon Cope staff profile picture

Contact details +64 (09) 414 0800  ext. 43316

Simon Cope MBA

Senior Tutor

School of Communication, Journalism and Marketing

Simon Cope is a Senior Tutor in Marketing at Massey University since 2003. He completed his MBA with University of Southern Cross in NSW, Australia in 2001. Prior to this, he acquired an NZCE in Computers & Engineering at Unitec after completing a 9000 hour apprenticeship as an electrician with the MOWD and getting Advanced Trade papers A, B, C, & D. While supervising three apprentices he realised that teaching can be fun! (The secret is to mix in lots of practical examples from real life with the theory and explain using Visual (spatial), Aural (auditory-musical), Verbal (linguistic), Physical (kinesthetic), Logical (mathematical), Social (interpersonal), & Solitary (intrapersonal) learning styles at every opportunity possible...

When he is not teaching Marketing Planning, Marketing Management or Electronic Marketing at Albany Campus, he is either; helping Massey University deliver the marketing component of their MBA program throughout NZ, or consulting with a wide variety of business owners to help improve their website from a marketing prospective.

In all cases he is drawing upon his practical experience gained when he was an electrician for 5 years to then successfully creating a number of businesses over a 20 year period in various industries focused around sales and marketing - also drawing upon the theory and strategies gained through the MBA and self-learning.

Simon is someone that thrives on learning new info... he has enjoyed studying towards a Cert in Early Childhood when developing a reward progam/game that sold commerically around the world. With another venture Simon became a licenced real estate agent to help him develop a marketing program for agents and their licencees to use in 2005 onward.

In 2000 Simon immersed himself in the world of direct marketing, infomercials, direct response advertising etc under the training of Dan Kennedy and Bill Glazer to create a online ecommerce store selling the best of NZ made gifts and souviners worldwide... 

In 2013 Simon & his wife Kristina successfully sold - an ecommerce store they created 12+ yrs earlier. Now Simon is concentrating on a new web venture, 

Simon brings a strong mix of practical elements combined with solid theory to the classroom.  Having used his marketing knowledge to effectively market himself he then helped to grow a number of small business to the point of being sold as viable ongoing profitable entities. He then did an MBA specializing in direct marketing to further his education....Simon thrives on business strategising and implementation. 

More about me...View less...


Contact details

  • Ph: +64 9 4140800 Extn 43316
    Location: 3.23a, QB
    Campus: Albany


  • Master of Business Administration - Southern Cross University (2004)

Research Expertise

Research Interests

Simon Cope's research interests include offline direct marketing strategies to drive prospective customers to client's websites, copywriting and conversion strategies to turn visitors into customers. Bottom line - encouraging clients to Stay, Pay & Refer!

  • Direct Marketing Strategies
  • Website Conversion Strategies
  • Marketing Planning & Management
  • Consumer Behaviour


Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500)


Marketing strategising, direct marketing, public speaking, online marketing

Consultancy and Languages


  • 2003 - present - Web Doctor Ltd - self employed
    Web site traffic growth, web site construction, direct marketing, copywriting, off and on line marketing strategies - all from a marketing prospective to 115+ different industries.
  • 2003 - 2004 - Kawau Ltd as a contractor
    Mentor 80 new business owners in Auckland area every 24 weeks, enabling each ‘student’ to create their own practically based full business plan (Overview, Marketing Human Resource & Financial).
  • 2002 to 2003 - Enterprising Papakura as contractor
    Rolling contract to provide all E-Business related workshops (5 different topics) for Enterprising Papakura for their BizInfo courses.
  • 2002-2003 - KJA Body Care
    Mentoring and marketing ideas for new start up company: Ltd – successfully creating & launching a range of nutritional supplements & skincare products into the Asian marketplace.

Teaching and Supervision

Teaching Statement

I have taught the following papers multiple times at Massey:

  • 115116 Introduction to Marketing (was 115104 Principles Of Marketing)
  • 156200 Marketing For Non-Marketers
  • 156231 Marketing Management
  • 156232 Consumer Behaviour
  • 156235 Social Media & Digital Marketing
  • 156331 Marketing Strategy
  • 156334 Marketing Consultancy Project
  • 156339 Omni-Channel Retail Marketing
  • 156700 Marketing Essentials
  • 156773 Applied Marketing
  • 156775 Advanced Social Media & Mobile Marketing
  • 219209 Public Relations

and while contracting at private PTE's the following papers multiple times:

NZ Diploma of Business (NZDipBus) program.

  • 560 Business Communication
  • 630 Leadership
  • 632 Managing Change
  • 644 Buyer Behaviour
  • 676 International Trade & Finance

NZ Diploma Level 7 program

  • MGT340 International Business Management
  • MGT250 Asia-Pacific Business
  • MGT320 Operations Management

Courses Coordinated

Media and Links

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey