Mr Simon Cope staff profile picture

Contact details +6492136316

Simon Cope MBA

Senior Tutor

School of Communication, Journalism and Marketing

Simon Cope is a Senior Tutor in Marketing at Massey University since 2003. He completed his MBA with the University of Southern Cross in NSW, Australia in 2001. Prior to this, he acquired an NZCE in Computers & Engineering at Unitec after completing a 9000-hour apprenticeship as an electrician with the MOWD and getting Advanced Trade papers A, B, C, & D. While supervising three apprentices he realised that teaching can be fun! (The secret is to mix in lots of practical examples from real life with the theory and explain using Visual (spatial), Aural (auditory-musical), Verbal (linguistic), Physical (kinesthetic), Logical (mathematical), Social (interpersonal), & Solitary (intrapersonal) learning styles at every opportunity possible...

When he is not teaching undergrad 115116 Intro to Marketing, 156235 Social & Digital Mktg,  or 156339 Omnichannel Retail Mktg, he is teaching Post Grad 156756 Advanced Digital Mktg at Albany Campus (Internal & distance students), he is either; helping Massey University deliver the marketing component of their MBA program throughout NZ, or consulting with a wide variety of business owners to help improve their website from a marketing perspective.

In all cases he is drawing upon his practical experience gained when he was an electrician for 5 years to then successfully creating a number of businesses over a 35 year period in various industries focused around sales and marketing - also drawing upon the theory and strategies gained through the MBA and endless self-learning.

Simon is someone that thrives on learning new info... he has enjoyed studying towards a Cert in Early Childhood when developing a reward program/game that sold commercially around the world. With another venture Simon became a licenced real estate agent to help him develop a marketing program for agents and their licensees to use in 2005 onward.

In 2000 Simon immersed himself in the world of direct marketing, infomercials, direct response advertising etc under the training of Dan Kennedy and Bill Glazer to create an online eCommerce store selling the best of NZ made gifts and souvenirs worldwide...  In 2013 Simon & his wife Kristina successfully sold for 5x their asking price.

2016 Simon launched a simple device that protects your credit card & passport from fraud. Exponential sales meant a couple of epic road trips around the USA with the family + purchase of electric vehicles soon followed. As the product life-cycle on these wound down in 2020, Simon and his wife started working on to help homeowners about to start a home renovation/room makeover be successful. Launched in Dec 2021 business is looking good!

Why do I tell you all of this? Because I bring all of this into the classroom - the students are empowered, encouraged and kept up to date with the latest marketing techniques as well as learn how to apply and self-develop themselves as they leave Massey with their own destiny in their hands...

Simon brings a strong mix of practical elements combined with solid theory to the classroom.  Having used his marketing knowledge to effectively market himself he then helped to grow a number of small business to the point of being sold as viable ongoing profitable entities. He then did an MBA specializing in direct marketing to further his education....Simon thrives on business strategising and implementation. 

More about me...View less...


Contact details

  • Ph: +64 9 4140800 Extn 43316
    Location: 3.23a, QB
    Campus: Albany


  • Master of Business Administration - Southern Cross University (2004)

Research Expertise

Research Interests

Simon Cope's research interests include offline direct marketing strategies to drive prospective customers to client's websites, copywriting and conversion strategies to turn visitors into customers. Bottom line - encouraging clients to Stay, Pay & Refer!

  • Direct & digital marketing strategies
  • Website conversion strategies
  • Marketing planning & management
  • Consumer behaviour
  • Omni-channel retail marketing


Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Marketing (150500): Marketing Communications (150502): Marketing Management (incl. Strategy and Customer Relations) (150503)


Marketing strategising, direct marketing, public speaking, digital marketing (social media marketing, WordPress creation, LearnDash LMS, podcasting, webinars, blogging, SEO etc.), omnichannel retail marketing, 

Consultancy and Languages


  • 2016 - Present - Simon Cope Marketing
    Adhoc, predominately to Massey students who have become self-employed or working on a new business venture. Mentoring and brainstorming sessions.
  • 2003 - 2014 - Web Doctor Ltd - self employed
    Web site traffic growth, web site construction, direct marketing, copywriting, off and on line marketing strategies - all from a marketing prospective to 115+ different industries.
  • 2003 - 2004 - Kawau Ltd as a contractor
    Mentor 80 new business owners in Auckland area every 24 weeks, enabling each ‘student’ to create their own practically based full business plan (Overview, Marketing Human Resource & Financial).
  • 2002 to 2003 - Enterprising Papakura as contractor
    Rolling contract to provide all E-Business related workshops (5 different topics) for Enterprising Papakura for their BizInfo courses.
  • 2002-2003 - KJA Body Care
    Mentoring and marketing ideas for new start up company: Ltd – successfully creating & launching a range of nutritional supplements & skincare products into the Asian marketplace.

Teaching and Supervision

Teaching Statement

I have taught the following courses multiple times at Massey (I currently teach the bolded and hyperlinked courses):

Under Grad:

Post Grad:


and while contracting at private PTE's the following papers multiple times:

NZ Diploma of Business (NZDipBus) program.

  • 560 Business Communication
  • 630 Leadership
  • 632 Managing Change
  • 644 Buyer Behaviour
  • 676 International Trade & Finance

NZ Diploma Level 7 program

  • MGT340 International Business Management
  • MGT250 Asia-Pacific Business
  • MGT320 Operations Management

Courses Coordinated

Graduate Supervision Statement

I regularly supervise students who take the popular 219311 Comm internship course. NOTE: This is a fantastic pathway to (nearly) guarantee you will be snapped up by the business or another business as soon as you graduate. 

The majority of students have taken either 156235 Social & Digital Mktg with me prior, or have taken 156.231 Strategic Marketing Management prior.

Media and Links

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