Māori business research

Mātauranga pakihi

Research expertise

Female leadership and Māori concepts of diversity

Māori concepts such as tūrangawaewae, whakapapa, mauri and kaupapa and how these can provide acknowledgement of the experiences and values diverse women can bring to the leadership role.

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Mass communication using Māori elements

We have research expertise in mass communication (advertising, public relations, news media, social media etc.) involving Māori characters, cultural signs and symbols. We undertake critical analysis and examination of this communication and also undertake reception analysis, which reviews Māori perspectives on that communication.

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Māori and Indigenous entrepreneurship

Research on the culture, context and process of indigenous entrepreneurship, innovation and enterprise in Aotearoa New Zealand and other countries with indigenous communities.

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Study

The PhD is the highest supervised degree Massey University offers.

Doctor of Philosophy

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Search our staff database for an expert or area of expertise.

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Research projects

Research centres

Te Au Rangahau

Te Au Rangahau (translating as ‘a pathway to Māori research in business’) aims to advance business and leadership knowledge that benefits the Māori economy.

We welcome enquiries from Māori and non-Māori students, researchers, academics and practitioners with an interest in study, research and engaging with Māori business.

Find out more about our current research and activity.

Te Au Rangahau

Awards

Departments and staff

Find out more about the departments and staff involved in M&##257;ori knowledge and business at Massey.

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