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Māori concepts such as tūrangawaewae, whakapapa, mauri and kaupapa and how these can provide acknowledgement of the experiences and values diverse women can bring to the leadership role.
We have research expertise in mass communication (advertising, public relations, news media, social media etc.) involving Māori characters, cultural signs and symbols. We undertake critical analysis and examination of this communication and also undertake reception analysis, which reviews Māori perspectives on that communication.
The cultural identity of individual rugby players in a team changes the way the team plays, according to a Massey University study co-authored by Dr Yusuke Kuroda and Dr Farah Palmer. The research shows the Māori All Blacks, a team of players who share the same cultural heritage, are more playful and spontaneous and take more risks than the Japanese National Team, which has a mix of nationalities. The difference is down to the players’ cultural identity and norms. This has an application for management practice and the understanding of the motivational characteristics and cultural profile of any team.
A report on the spending habits of Māori women has identified that a culturally-responsive community model could help improve financial literacy among Māori.
The research project, conducted by the Westpac Massey Fin-Ed Centre and funded by the SkyCity Auckland Community Trust, aimed to provide useful insights for creating targeted financial literacy programmes for Māori women. The results included showing a higher likelihood to borrow from family at short notice and a low engagement with bank loans.
This research project worked to conduct an environmental scan of Māori business in the Manawatū focusing on Māori business needs, gaps in local enterprise assistance for Māori business and developing a snapshot of Māori business in the region.
It found that Māori business networks represent an enduring feature of regional Māori economies, strengthening social and cultural ties among Māori entrepreneurs, but the networks suffer from the absence of a sustainable business model and resources.
Despite the increasing importance of the technology sector as an employer, participation by Māori in this sector is not high. Dan Walker, in his Master of Advanced Leadership Practice research thesis investigated how this participation might be increased.
Ngāti Ruanui, Dan Walker’s South Taranaki iwi, developed the ‘2NuiCODE’ programme in 2015 to build the digital and computer skills of its young people, New Zealand’s first iwi owned and run digital coding initiative.
He found one of the keys to its success was an adherence to a tikanga Māori framework and also that it created benefits far beyond opportunities for employment.
This study, led by Dr Jason Mika and Dr Pushpa Wood examined the financial capability of Māori entrepreneurs in Auckland and Northland. The report showed that Māori entrepreneurs can experience issues with accessing finance, tax compliance and managing debt at various stages when establishing and growing their businesses.
This study of the marine economy in conjunction with Canterbury University’s Ngāi Tahu Research Centre aims to identify the key ingredients in a successful Māori marine business. Through a literature review and interviews with business owners the project has identified five key factors that they believe will drive the continued growth of the Māori marine economy.
An indicator suite and tool is being developed to measure and infographically represent the opportunities and constraints Māori agribusinesses experience between competing market, legislative, cultural, and social drivers.
Te Au Rangahau (translating as ‘a pathway to Māori research in business’) aims to advance business and leadership knowledge that benefits the Māori economy.
We welcome enquiries from Māori and non-Māori students, researchers, academics and practitioners with an interest in study, research and engaging with Māori business.
Find out more about our current research and activity.
Dr Jason Mika from the School of Management received the 2018 Fulbright-Ngā Pae o te Māramatanga Scholar Award. The award is for a New Zealand academic, artist or professional to lecture or conduct research at a United States institution in the field of indigenous development.
Dr Farah Palmer was awarded the 2018 Women of Influence Board and Management Award. The awards recognise and celebrate women from all walks of life who make a positive difference in the lives of their fellow New Zealanders.
Find out more about the departments and staff involved in M#257;ori knowledge and business at Massey.