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  • Food Experience and Sensory Testing Laboratory

    Taking a bite out of sensory and consumer science


Food Experience and Sensory Testing Laboratory (FEAST)

FEAST, the Food Experience and Sensory Testing Laboratory at Massey University, provides a hub for sensory and consumer research, training and consultancy.

Our research aims to understand the factors influencing the perception of the sensory properties of food alongside other factors influencing consumer choice behaviours.

Our FEAST training courses and consultancy work to help food companies, large and small, apply the most up to date consumer and sensory methodologies. By drawing on our knowledge, expertise and future-facing facilities, you can gain a better understanding of your products and consumers.


The Food Experience and Sensory Testing Laboratory is led by Professor Joanne Hort. Joanne is the Fonterra-Riddet chair in consumer and sensory science and is a world renowned expert in sensory and consumer science.


Training and short courses

FEAST are committed to providing consumer and sensory training for the food industry through regular short courses.


Head of FEAST discussing client needs


Companies can tap into FEAST expertise and utilise Feast facilities at Massey to investigate their consumer and sensory related issues.


Facilities and panels

Our facilities include ISO standard sensory booths, areas for running central location tests, focus groups and virtual reality testing. A state-of-the-art future-facing Consumer and Sensory Science Centre is due to open on the Manawatū campus in 2020.

Facilities, panels

Resources and newsletters

Find links to recent FEAST Conference posters, presentation slides, publications, newsletters and other resources.

Resources, newsletters

About us

FEAST was established in 2018 by Professor Joanne Hort and is based on the Manawatū (Palmerston North) campus of Massey University, New Zealand.

About us, current positions


Consumer panel

Do you enjoy food  and would like to take part in taste panels?  We are looking for people for our Consumer panel database.

Consumer panel enquiries

Expert panel

Our expert panellists enjoy food, can describe its sensory properties well and are very discriminating. As research projects require, they will participate in sensory session for around 2 hrs twice a week for several weeks.

Expert panel enquiries

Interested in joining a panel, or finding out more about what we do?

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