115.116 Introduction to Marketing (15 credits)

The course provides an understanding of the core concepts and practices of marketing.

Requirements

Year	Semester	Mode	Location
2021	Semester One full semester	Internal	Auckland Campus
2021	Semester One full semester	Distance
2021	Semester Two full semester	Internal	Auckland Campus
2021	Semester Two full semester	Distance
2021	Semester Two full semester	Internal	Manawatu Campus
2021	Semester Two full semester	Internal	Wellington Campus

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