156.231 Strategic Marketing Management (15 credits)

A study of the decisions required to allocate and manage marketing resources in a competitive business environment.

Requirements

Prerequisite(s): 115.116 or 156.200
General Prerequisite: At least 45 credits from 100 level.

Year	Semester	Mode	Location
2021	Semester One full semester	Internal	Auckland Campus
2021	Semester One full semester	Distance
2021	Semester One full semester	Internal	Manawatu Campus
2021	Semester One full semester	Internal	Wellington Campus

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