156.232 Consumer Behaviour (15 credits)

IMPORTANT NOTE:There have been changes to this course for 2020. For 2019 enrolments please check the individual offering description below to confirm details for:

Requirements
Expected prior learning

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.

Requirements

Prerequisite(s): 115.116 or 156.200
General Prerequisite: At least 45 credits from 100 level.

Offerings

Year	Semester	Mode	Location
2019 *	Semester One full semester	Internal	Auckland Campus
2019 *	Semester One full semester	Distance
2019 *	Semester One full semester	Internal	Manawatu Campus
2019 *	Semester One full semester	Internal	Wellington Campus
2019 *	Summer School	Internal	Auckland Campus
2020	Semester One full semester	Internal	Auckland Campus
2020	Semester One full semester	Distance
2020	Semester One full semester	Internal	Manawatu Campus
2020	Semester One full semester	Internal	Wellington Campus
2020	Summer School	Internal	Auckland Campus

* Due to recent changes you should carefully check this offering to confirm details before you enrol.

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156.232 Consumer Behaviour (15 credits)

Requirements

Offerings