156.232 Consumer Behaviour (15 credits)

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.

Requirements

Prerequisite(s): 115.116 or 156.200
General Prerequisite: At least 45 credits from 100 level.

Offerings

Year	Semester	Mode	Location
2020	Semester One full semester	Internal	Auckland Campus
2020	Semester One full semester	Distance
2020	Semester One full semester	Internal	Manawatu Campus
2020	Semester One full semester	Internal	Wellington Campus
2020	Summer School	Internal	Auckland Campus
2021	Semester One full semester	Internal	Auckland Campus
2021	Semester One full semester	Distance
2021	Semester One full semester	Internal	Manawatu Campus
2021	Summer School	Internal	Auckland Campus

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BackProgrammes and courses

156.232 Consumer Behaviour (15 credits)

Requirements

Offerings