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156.235 Social Media and Digital Marketing (15 credits)

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Requirements

Prerequisite(s): 115.116 or 115.104 or 156.200 or 75 credits for non-Business students

Offerings

Year	Semester	Mode	Location
2021	Semester One full semester	Internal	Auckland Campus
2021	Semester One full semester	Distance
2021	Semester One full semester	Internal	Manawatu Campus
2021	Semester One full semester	Internal	Wellington Campus
2022	Semester One full semester	Internal	Auckland Campus
2022	Semester One full semester	Distance
2022	Semester One full semester	Internal	Manawatu Campus
2022	Semester One full semester	Internal	Wellington Campus

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