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IMPORTANT NOTE:There have been changes to this course for 2021. For 2020 enrolments please check the individual offering description below to confirm details for:
A study of the changing nature of consumer behaviour in a dynamic environment. Cognitive models and modes of information processing are studied in relation to various aspects of marketing management. How the study of consumer behaviours is used by academics, practitioners and policy makers is explained.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
|2021||Semester One full semester||Internal||Auckland Campus|
|2021||Semester Two full semester||Distance|
* Due to recent changes you should carefully check this offering to confirm details before you enrol.
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