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156.742 Advanced Consumer Behaviour (30 credits)
IMPORTANT NOTE:There have been changes to this course for 2022. For 2021 enrolments please check the individual offering description below to confirm details for:
- Learning outcomes
A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour. How the study of consumer behaviour is used by academics, practitioners and policymakers is explained.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
|2021 *||Semester One full semester||Internal||Auckland Campus|
|2021 *||Semester Two full semester||Distance|
|2022||Semester One full semester||Internal||Auckland Campus|
|2022||Semester Two full semester||Distance|
* Due to recent changes you should carefully check this offering to confirm details before you enrol.
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