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156.742 Advanced Consumer Behaviour (30 credits)

IMPORTANT NOTE:There have been changes to this course for 2022. For 2021 enrolments please check the individual offering description below to confirm details for:

  • Learning outcomes
  • Prescription

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour. How the study of consumer behaviour is used by academics, practitioners and policymakers is explained.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

  • Prerequisite(s): 156.700 or Appraisal Required
  • Corequisite(s): 156.700

Offerings Offerings help

Year Semester Mode Location
2021 * Semester One full semester Internal Auckland Campus
2021 * Semester Two full semester Distance
2022 Semester One full semester Internal Auckland Campus
2022 Semester Two full semester Distance

* Due to recent changes you should carefully check this offering to confirm details before you enrol.