BackProgrammes and courses
- Programmes and courses
- Search for a programme
- Search for a course
- All programmes
- Student Information Books
- Short courses
- Semester and examination dates
- Why choose Massey?
- 2022 Programme guides
- Academic Advice
- Planning your study
219.305 Public Relations Management (15 credits)
This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.
General Prerequisite: At least 45 credits from 200 level.
- Restriction(s): 114.363
|2021||Semester Two full semester||Internal||Auckland Campus|
|2021||Semester Two full semester||Distance|
|2021||Semester Two full semester||Internal||Wellington Campus|
Page authorised by Director, Student Administration