219.305 Public Relations Management (15 credits)

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

Requirements Requirements help

  • Prerequisite(s): 219.209
    General Prerequisite: At least 45 credits from 200 level.
  • Restriction(s): 114.363

Offerings Offerings help

Year Semester Mode Location
2021 Semester Two full semester Internal Auckland Campus
2021 Semester Two full semester Distance
2021 Semester Two full semester Internal Wellington Campus