219.719 Public Relations Analytics (30 credits)

Analytical techniques and strategies for PR practitioners using traditional, web, mobile and social media are explored, including the responsible interpretation and communication of the findings 'big data' makes and does not make possible.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

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There are no offerings currently available for this course