222158

Visual Communication Design 1.2: Introduction to Typography

In this course students will be introduced to typography, the foundational design skill of arranging type, exploring the interplay of content and meaning. Students will gain an understanding of fonts, the language of letterforms and the power of structuring written words through developing layout systems and information hierarchies to make information accessible and engaging. This course will be instrumental for all designers who deal with words and images for print, screen and beyond.

Course code

Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.

222158

Level

The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).

100-level

Credits

Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.

15

Subject

Visual Communication Design

Course planning information

Course notes

This course is about designing using type, with a focus on composition and form. View our taster video about this course.

Restrictions

Similar content
197131, 222100

You cannot enrol in this course if you have passed (or are enrolled in) any of the course(s) above as these courses have similar content or content at a higher level.

Learning outcomes

What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.

  • 1 Demonstrate an understanding of the impact of their creative work on audiences and communities. (Graduate profile: Connectedness and Whanaungatanga A3)
  • 2 Iterate creative work in response to feedback and critical reflection. (Graduate profile: Understanding and Mātauranga C2, Virtuosity and Mōhio D3)
  • 3 Show an introductory understanding of art and design conventions in relation to their own creative work. (Graduate profile: Understanding and Mātauranga A2)
  • 4 Demonstrate basic competency in techniques, skills and processes that form the basis of typography. (Graduate profile: Virtuosity and Mōhio D1, D2)
  • 5 Engage productively with peers within the studio environment. (Graduate profile: Connectedness and Whanaungatanga E2)

Learning outcomes can change before the start of the semester you are studying the course in.

Assessments

Assessment Learning outcomes assessed Weighting
Creative compositions 1 2 3 4 5 100%

Assessment weightings can change up to the start of the semester the course is delivered in.

You may need to take more assessments depending on where, how, and when you choose to take this course.

Explanation of assessment types

Computer programmes
Computer animation and screening, design, programming, models and other computer work.
Creative compositions
Animations, films, models, textiles, websites, and other compositions.
Exam College or GRS-based (not centrally scheduled)
An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
Exam (centrally scheduled)
An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
Oral or performance or presentation
Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
Participation
You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
Portfolio
Creative, learning, online, narrative, photographic, written, and other portfolios.
Practical or placement
Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
Simulation
Technology-based or experience-based simulations.
Test
Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
Written assignment
Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.

Textbooks needed

There are no set texts for this course.