Simone Gressel

Doctor of Philosophy, (Management)
Study Completed: 2019
Massey Business School


Thesis Title
Management Decision Making in the Age of Big Data - An Exploration of the Roles of Analytics and Human Judgment

Big data is considered a buzzword by some and an essential prerequisite for business success by others. Mrs Gressel explored the balance of data analytics and human judgment in management decision making in an increasingly data-driven environment. Using a combination of qualitative research methodologies, she interviewed 25 managers, executives, and business analysts from nine organisations. This in-depth look at how the participants perceived big data and analytics revealed diverse experiences, insecurities, and obstacles, as well as comparable journeys to adopting data-driven decision making. These insights led to the creation of a holistic framework that captured key influences in the management decision-making environment.

Professor David Pauleen
Dr Nazim Taskin


Gressel, S. (2015). Exploring the Effects of Big Data on Managerial Decision Making. Paper presented at ANZAM 2016: Queenstown, New Zealand.

Intezari, A., Gressel, S. (2017).Information and Reformation in KM Systems: Big Data and Strategic Decision-making. Journal of Knowledge Management.

Bradbury, T., Gressel, S., Forsyth, D. (accepted). Intuition and Elite Athlete Selection Decision-Making: Perspectives from National Sport Coaches. New Zealand Journal of Human Resources Management