293702

Commercial Viability

An exploration of approaches to commercialisation that are intrinsic to professional practice in creative disciplines, in this course, students learn how to create an effective value proposition as part of their creative strategy. Students learn research methodologies, including market and competition analysis, to test market viability via theoretical tools relating to new ideas and innovation.

Course code

Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.

293702

Level

The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).

700-level

Credits

Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.

15

Subject

Creative Arts

Course planning information

Course notes

Students must complete both assessments to pass this course.

Expected prior learning

Bachelor’s degree with a B average.

General progression requirements

You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Learning outcomes

What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.

  • 1 Demonstrate a knowledge and understanding of theoretical tools used for testing and assessing viability in the market place. (Mohio – Virtuosity)
  • 2 Generate ideas and take risks for the purposes of initiating innovation. (Toi – Creativity)
  • 3 Demonstrate the application of research for the purposes of developing a commercial proposition. (Mātauranga – Understanding)
  • 4 Communicate research outcomes creatively and professionally. (Whanaungatanga – Connectedness)
  • 5 Demonstrate an ability to undertake self-directed and independent study exhibiting professionalism and organisational skills. (Mana – Autonomy)

Learning outcomes can change before the start of the semester you are studying the course in.

Assessments

Assessment Learning outcomes assessed Weighting
Oral/Performance/Presentation 1 2 3 4 5 0%
Oral/Performance/Presentation 1 2 3 4 5 100%

Assessment weightings can change up to the start of the semester the course is delivered in.

You may need to take more assessments depending on where, how, and when you choose to take this course.

Explanation of assessment types

Computer programmes
Computer animation and screening, design, programming, models and other computer work.
Creative compositions
Animations, films, models, textiles, websites, and other compositions.
Exam College or GRS-based (not centrally scheduled)
An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
Exam (centrally scheduled)
An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
Oral or performance or presentation
Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
Participation
You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
Portfolio
Creative, learning, online, narrative, photographic, written, and other portfolios.
Practical or placement
Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
Simulation
Technology-based or experience-based simulations.
Test
Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
Written assignment
Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.

Textbooks needed

There are no set texts for this course.