Course code
Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.
Level
The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
Credits
Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
Subject
Course planning information
Course notes
Students must achieve a minima of 40% in the final examination and 50% across all assessments to pass the course.
General progression requirements
You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.Learning outcomes
What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.
- 1 Obtain customer insights from the quantitative analysis of internal company and external market data.
- 2 Undertake customer base analysis to determine the loyalty and lifetime value of existing customers.
- 3 Analyse product preference and brand competition to identify opportunities to recruit new customers.
- 4 Effectively communicate data-driven insights and business intelligence to a non-technical audience.
Learning outcomes can change before the start of the semester you are studying the course in.
Assessments
| Assessment | Learning outcomes assessed | Weighting |
|---|---|---|
| Written Assignment | 1 2 4 | 25% |
| Written Assignment | 1 3 4 | 25% |
| Exam (centrally scheduled) | 1 2 3 | 50% |
Assessment weightings can change up to the start of the semester the course is delivered in.
You may need to take more assessments depending on where, how, and when you choose to take this course.
Explanation of assessment types
- Computer programmes
- Computer animation and screening, design, programming, models and other computer work.
- Creative compositions
- Animations, films, models, textiles, websites, and other compositions.
- Exam College or GRS-based (not centrally scheduled)
- An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
- Exam (centrally scheduled)
- An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
- Oral or performance or presentation
- Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
- Participation
- You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
- Portfolio
- Creative, learning, online, narrative, photographic, written, and other portfolios.
- Practical or placement
- Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
- Simulation
- Technology-based or experience-based simulations.
- Test
- Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
- Written assignment
- Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.
Textbooks needed
Textbooks can change. We recommend you wait until at least seven weeks before the semester starts to buy your textbooks.
Compulsory
HOW BRANDS GROW: WHAT MARKETERS DON’T KNOW 2018
Campus Books stock textbooks and legislation. Current second-hand textbooks are also bought and sold. For more information visit Campus Books.