156758

Marketing for Social Change

A detailed study of the social marketing approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. The course examines questions about marketing and society; these issues include a consideration of how ‘socially desirable’ behaviours are marketed; how regulations affect marketing decision making; and how ethical issues can influence marketing decisions.

Course code

Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.

156758

Level

The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).

700-level

Credits

Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.

30

Subject

Marketing

Course planning information

General progression requirements

You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Learning outcomes

What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.

  • 1 Discuss how social marketing theory has evolved, differences between social marketing theories, and limitations affecting these theories.
  • 2 Critically review social marketing campaigns that have aimed to change consumers’ behaviour.
  • 3 Analyse marketing’s role in contemporary social and ethical debates.
  • 4 Critically analyse social marketing theory and practice.
  • 5 Critically discuss the ways in which insights from social marketing may inform social policy debate.

Learning outcomes can change before the start of the semester you are studying the course in.

Assessments

Assessment Learning outcomes assessed Weighting
Written Assignment 1 2 4 20%
Written Assignment 3 4 5 30%
Written Assignment 3 4 5 50%

Assessment weightings can change up to the start of the semester the course is delivered in.

You may need to take more assessments depending on where, how, and when you choose to take this course.

Explanation of assessment types

Computer programmes
Computer animation and screening, design, programming, models and other computer work.
Creative compositions
Animations, films, models, textiles, websites, and other compositions.
Exam College or GRS-based (not centrally scheduled)
An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
Exam (centrally scheduled)
An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
Oral or performance or presentation
Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
Participation
You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
Portfolio
Creative, learning, online, narrative, photographic, written, and other portfolios.
Practical or placement
Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
Simulation
Technology-based or experience-based simulations.
Test
Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
Written assignment
Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.

Textbooks needed

There are no set texts for this course.

Course delivery details

No offerings available

There are currently no offerings available for this course. Search for a different course.