222266

Visual Communication Design 2.4: Brand Communication

This course explores a designer’s role in creating, developing, positioning and implementing a brand. Students will create a visual identity system applied across print, packaging and promotional touchpoints. Learn about brand positioning, audience profiling and persuasive strategies alongside processes for logo identity design.

Course code

Qualifications are made up of courses. Some universities call these papers. Each course is numbered using six digits.

222266

Level

The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).

200-level

Credits

Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.

15

Subject

Visual Communication Design

Course planning information

Prerequisite courses

Complete first

You need to complete the above course or courses before moving onto this one.

Restrictions

Similar content
222258

You cannot enrol in this course if you have passed (or are enrolled in) any of the course(s) above as these courses have similar content or content at a higher level.

General progression requirements

You must complete at least 45 credits from 100-level before enrolling in 200-level courses.

Learning outcomes

What you will learn. Knowledge, skills and attitudes you’ll be able to show as a result of successfully finishing this course.

  • 1 Demonstrate a critical awareness of key aspects of art and design in local and global contexts in relation to their practice. (Graduate profile: Understanding and Mātauranga A2)
  • 2 Demonstrate understanding of the relationship between creative work and audiences, clients, markets, users, consumers, participants and communities (Connectedness and Whanaungatanga, A3)
  • 3 Demonstrate an understanding of the role of risk in creative processes through experimentation and questioning. (Graduate profile: Creativity and Toi B1)
  • 4 Apply a range of processes to explore, develop, reflect on and refine ideas. (Graduate profile: Creativity and Toi C1, Understanding and Mātauranga C2)
  • 5 Manipulate materials and processes in the ideation and production of creative work. (Graduate profile: Virtuosity and Mōhio D1)
  • 6 Demonstrate effective visual, material, written and oral communication skills. (Graduate profile: Connectedness and Whanaungatanga E1)
  • 7 Think and work independently and collaboratively, making autonomous decisions, managing workload and deadlines. (Mana and Autonomy, E3)

Learning outcomes can change before the start of the semester you are studying the course in.

Assessments

Assessment Learning outcomes assessed Weighting
Creative compositions 1 2 3 4 5 6 7 100%

Assessment weightings can change up to the start of the semester the course is delivered in.

You may need to take more assessments depending on where, how, and when you choose to take this course.

Explanation of assessment types

Computer programmes
Computer animation and screening, design, programming, models and other computer work.
Creative compositions
Animations, films, models, textiles, websites, and other compositions.
Exam College or GRS-based (not centrally scheduled)
An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format.
Exam (centrally scheduled)
An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal.
Oral or performance or presentation
Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations.
Participation
You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on.
Portfolio
Creative, learning, online, narrative, photographic, written, and other portfolios.
Practical or placement
Field trips, field work, placements, seminars, workshops, voluntary work, and other activities.
Simulation
Technology-based or experience-based simulations.
Test
Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school.
Written assignment
Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments.

Textbooks needed

There are no set texts for this course.