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Sturm's current projects are probing an array of sport, media, management and event topics, inclusive of the aura and performance of celebrity, the global sports spectacle, affective audience assemblages, sport and sustainability, commercially-laden media proliferation, sponsorship, promotional and branding cultures, and complementary digital/social media platforms and their impact and influences across sport, celebrity and events.
Future projects will include analyses of:
Sturm's research has explored how the media and commerce construct, shape and represent sport, events and individuals, while continuing to trace the impact of technological innovations in television, digital media and other tools/technologies such as video games, social media, esports and big data on specific sports, industries, individuals and events.
Executive Board - Australian and New Zealand Association of Leisure Studies (ANZALS) - Membership Engagement Manager
Editorial Board for Celebrity Studies Journal
Member - International Sociology of Sport Association (ISSA)
Member - Australian and New Zealand Association of Leisure Studies (ANZALS)
Former member - Leisure Studies Association (UK)
Returning from three years in the United Kingdom (Leeds Beckett University), Damion Sturm joined Massey University as a Senior Lecturer in Sport Management in July 2018. Sturm specialises in sport sociology, sport management and global sport media cultures, with recent works on fan cultures, and sports as mega/media events (Formula One, TV technologies in Australian cricket and the 2015 Cricket World Cup, and nation-building and the 2011 Rugby World Cup).
Sport media, technologies and innovations; sport sociology; sport management; stardom, celebrity and persona; audiences and fan cultures; sport and sustainability; promotional cultures; affect; gender and representation; nationalism and globalisation; sport as mega/media events; sport ethnographies
21st Century Citizenship
Field of research codes
Commerce, Management, Tourism And Services (150000): Commercial Services (150400):
Communication and Media Studies (200100):
Communications Technologies (100500):
Consumption and Everyday Life (200203): Cultural Studies (200200): Languages, Communication And Culture (200000): Screen and Media Culture (200212):
Sport and Leisure Management (150404):
Studies In Human Society (160000):
Sport media, technologies and innovations; sport sociology; sport management; stardom, celebrity and persona; audiences and fan cultures; sport and sustainability; promotional cultures; affect; gender and representation; nationalism and globalisation; sport as mega/media events; sport ethnographies; crisis communication
Specialised teaching on Sport Management degree
I strive to be an enthusiastic, interactive and approachable lecturer who seeks to make connections between abstract theories, appropriate case studies and integrate relatable practices from the everyday lives of students.
Classes are designed to be a mixture of innovation, information and entertainment.
As such, student interest and engagment is vital. Student feedback, examples and their application of the ideas and concepts enliven class content and discussions.
Furthermore, as much as possible, classes are driven by my own research-informed teaching as much of what I teach I also conduct research on.
As a supervisor, I seek to support and inspire, nurturing an inquisitive mind while providing some of the academic tools to furnish potential success. Ideally through my supervisory approach, students are inspired to learn, inquire, critically engage and succeed during their studies and beyond.
My prime areas of knowledge and expertise are in the realm of sport (see my research profile and publications).
I also have interests in other areas such as sustainability, technology, audiences, promotions, celebrity, events, tourism and crisis.
I am happy to supervise other topics, as I have often done, with the understanding by the student that the topic area is not my specialist area.