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Dr Damion Sturm staff profile picture

Contact details +64 (09) 414 0800  ext. 43263

Dr Damion Sturm PhD

Senior Lecturer

School of Management

Senior Lecturer

School of Communication, Journalism and Marketing

Sturm's current projects are probing an array of sport, media, management and event topics, inclusive of the aura and performance of celebrity, the global sports spectacle, affective audience assemblages, sport and sustainability, commercially-laden media proliferation,  sponsorship, promotional and branding cultures, and complementary digital/social media platforms and their impact and influences across sport, celebrity and events.

Future projects will include analyses of:

  • Formula One
  • Cricket
  • New Zealand national identity
  • National and Global Sport Stars
  • Fan Cultures

Sturm's research has explored how the media and commerce construct, shape and represent sport, events and individuals, while continuing to trace the impact of technological innovations in television, digital media and other tools/technologies such as video games, social media, esports and big data on specific sports, industries, individuals and events.

Professional Links:

Executive Board - Australian and New Zealand Association of Leisure Studies (ANZALS) - Membership Engagement Manager 

Editorial Board for Celebrity Studies Journal

Member - International Sociology of Sport Association (ISSA)

Member - Australian and New Zealand Association of Leisure Studies (ANZALS)

Former member - Leisure Studies Association (UK)

Returning from three years in the United Kingdom (Leeds Beckett University), Damion Sturm joined Massey University as a Senior Lecturer in Sport Management in July 2018. Sturm specialises in  sport sociology, sport management and global sport media cultures, with recent works on fan cultures, and sports as mega/media events (Formula One, TV technologies in Australian cricket and the 2015 Cricket World Cup, and nation-building and the 2011 Rugby World Cup).

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Professional

Contact details

  • Location: 2.20, Quad B
    Campus: Albany, Auckland

Qualifications

  • Doctor of Philosophy - University of Waikato (2010)

Research Expertise

Research Interests

Sport media, technologies and innovations; sport sociology; sport management; stardom, celebrity and persona; audiences and fan cultures; sport and sustainability; promotional cultures; affect; gender and representation; nationalism and globalisation; sport as mega/media events; sport ethnographies

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Commercial Services (150400):
Communication and Media Studies (200100):
Communications Technologies (100500):
Consumption and Everyday Life (200203): Cultural Studies (200200): Languages, Communication And Culture (200000): Screen and Media Culture (200212):
Sociology (160800):
Sport and Leisure Management (150404):
Studies In Human Society (160000):
Technology (100000):
Tourism (150600)

Keywords

Sport media, technologies and innovations; sport sociology; sport management; stardom, celebrity and persona; audiences and fan cultures; sport and sustainability; promotional cultures; affect; gender and representation; nationalism and globalisation; sport as mega/media events; sport ethnographies

Research Outputs

Journal

Sturm, D. (2020). Fans as e-participants? Utopia/dystopia visions for the future of digital sport fandom. CONVERGENCE-THE INTERNATIONAL JOURNAL OF RESEARCH INTO NEW MEDIA TECHNOLOGIES.
[Journal article]Authored by: Sturm, D.
Sturm, D. (2019). ‘I dream of Genie’: Eugenie Bouchard’s ‘body’ of work on Facebook. Celebrity Studies. 10(4), 583-587
[Journal article]Authored by: Sturm, D.
Kerr, R., & Sturm, D. (2019). Moving Beyond “Insider or Outsider”: The Ethnographic Challenges of Researching Elite Sport Facilities in New Zealand. Qualitative Inquiry. 25(9-10), 1137-1147
[Journal article]Authored by: Sturm, D.
Sturm, D., & Rinehart, RE. (2018). Home of (or for?) Champions? The Politics of High-Performance/Elite and Community sport at New Zealand’s Home of Cycling. Leisure Sciences. 40(7), 711-722
[Journal article]Authored by: Sturm, D.
Sturm, D. (2015). Playing with the autoethnographical: Performing and re-presenting the fan's voice. Cultural Studies - Critical Methodologies. 15(3), 213-223
[Journal article]Authored by: Sturm, D.
Sturm, D. (2015). Smash and Bash cricket? Affective technological innovations in the Big Bash. Media International Australia. (155), 80-88
[Journal article]Authored by: Sturm, D.
Sturm, D. (2015). 'Fluid Spectator-Tourists': Innovative Televisual Technologies, Global Audiences and the 2015 Cricket World Cup. Comunicazioni Sociali. (2), 230-240
[Journal article]Authored by: Sturm, D.
Sturm, DC. (2014). Book Review: Gender and Genre in Sports Documentaries: Critical Essays. Studies in Documentary Film. 8(2), 172-174Retreived from http://www.tandfonline.com/doi/abs/10.1080/17503280.2014.913335
[Book Review]Authored by: Sturm, D.
Sturm, DC. (2014). Book Review: 'Digital media sport: Technology, power and culture in the network society'. Media International Australia, Incorporating Culture & Policy. (152), 196-196Retreived from http://search.informit.com.au/documentSummary;dn=568576301578580;res=IELLCC
[Book Review]Authored by: Sturm, D.
Sturm, D., & McKinney, A. (2013). Affective hyper-consumption and immaterial labors of love: Theorizing sport fandom in the age of new media. Participations: journal of audience and reception studies. 10(1), 357-362 Retrieved from http://www.participations.org/Volume%2010/Issue%201/19%20Sturm%20&%20McKinney%2010.1.pdf
[Journal article]Authored by: Sturm, D.
Sturm, D., & Lealand, G. (2012). Evoking ‘New Zealandness’: Representations of nationalism during the 2011 (New Zealand) Rugby World Cup. New Zealand Journal of Media Studies. 13(2), 46-65 Retrieved from https://medianz.otago.ac.nz/medianz/issue/view/6
[Journal article]Authored by: Sturm, D.
Sturm, D. (2011). Masculinities, affect and the (re)place(ment) of stardom in Formula One fan leisure practices. Annals of Leisure Research. 14(2-3), 224-241
[Journal article]Authored by: Sturm, D.

Book

Sturm, D. (2019). Not your average Sunday driver: The Formula 1 Esports Series world championship. In R. Rogers (Ed.) Understanding Esports: An introduction to the global phenomenon. (pp. 153 - 165). Lanham, MD: Lexington
[Chapter]Authored by: Sturm, D.
Sturm, D. (2018). Formula E’s ‘green’ challenge to motorsport events, spaces and technologies: The London e-prix as a case study. In H. Séraphin, & E. Nolan (Eds.) Green Events and Green Tourism An International Guide to Good Practice. (pp. 145 - 153). London: Routledge
[Chapter]Authored by: Sturm, D.
Sturm, D. (2018). Macho madness and the mania (ohhhh yeahhhh, dig it!): Media, masculinities and smart fan memories of the WWF’s halcyon days. In Identity in Professional Wrestling Essays on Nationality, Race and Gender. (pp. 270 - 288). : McFarland
[Chapter]Authored by: Sturm, D.
Sturm, D. (2017). The Monaco Grand Prix AND Indianapolis 500: Projecting European glamour and global Americana. In Sport, Media and Mega-Events. (pp. 170 - 184).
[Chapter]Authored by: Sturm, D.
Sturm, D. (2015). ‘Elitist aesthetics: Extreme metal fans as taste-makers and gate-keepers’. In SA. Wilson (Ed.) Music at the Extremes Essays on Sounds Outside the Mainstream. (pp. 13 - 29). North Carolina: McFarland
[Chapter]Authored by: Sturm, D.
Sturm, D. (2014). A glamorous and high-tech global spectacle of speed: Formula One motor racing as mediated, global and corporate spectacle. In Sports Events, Society and Culture. (pp. 68 - 82).
[Chapter]Authored by: Sturm, D.
Sturm, DC. (2013). Motorvehicle sports: Formula One racing. In D. Levinson, & G. Pfister (Eds.) Berkshire Encyclopedia of World Sport. (pp. 830 - 837). Great Barrington, MA: Berkshire
[Chapter]Authored by: Sturm, D.
Fleming, D., & Sturm, D.(2011). Media, Masculinities, and the Machine F1, Transformers, and Fantasizing Technology at Its Limits. New York: Continuum
[Authored Book]Authored by: Sturm, D.
Sturm, DC. (2008). ‘Omigod it’s Russell Crowe’: South Park’s assault on celebrity. In J. Weinstock (Ed.) Taking South Park Seriously. (pp. 209 - 225). New York: SUNY
[Chapter]Authored by: Sturm, D.
Sturm, DC. (2007). Motorvehicle sports: Formula One racing. In D. Booth, & H. Thorpe (Eds.) Berkshire Encyclopedia of Extreme Sport. (pp. 204 - 209). Great Barrington, MA: Berkshire
[Chapter]Authored by: Sturm, D.

Conference

Sturm, D. (2019, December). Am I watching the NRL, BBL or KFC? The colonel, commodification and Australian sport. Presented at Australia and New Zealand Association of Leisure Studies. Queenstown.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, D. (2019, April). The ‘Anna Kournikova effect’: The antecedents and hyper-sexualisation of female sport stars. Presented at World Congress of Sociology of Sport (International Sociology of Sport Assocation - ISSA). Dunedin.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, D.‘Dream Big New Zealand’? Re-framing New Zealand through popular and promotional representations of the 2015 Cricket World Cup.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC., & Kerr, R. (2016, July). Moving beyond ‘insider or outsider’: The ethnographic challenges of researching elite sport facilities in New Zealand. Presented at Leisure Studies Association Conference. Liverpool, United Kingdom.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.New Zealand cricket’s ‘Captain-Hero’?: Brendon McCullum, the ‘BMac’ persona and national representations of sport stardom.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.Pierced from Within: Reflexivity, performativity and affective intensities within extreme metal fandom.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.‘New Zealand’s “Captain Courageous”: The persona, performances and performativity of Brendon McCullum’.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.Home of or for champions? – Reflections on high performance/elite sport and community relations at New Zealand’s Home of Cycling.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.An Open Home? – Reflecting on place, space and user experiences at the Avantidrome Home of Cycling.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.Smashing and bashing as affective commodity-spectacle? Televisual technologies in the Australian T20 Cricket Big Bash League.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.‘A Vulgar Picture? Ethnographic explorations of Extreme metal music fandom’.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.Playing with the Autoethnographical: Performing and Re-Presenting the Fan’s Voice.
[Conference Oral Presentation]Authored by: Sturm, D.
Sturm, DC.Sport Stardom and the Professional Manufacturing of Commodified Celebrity Images.
[Conference Oral Presentation]Authored by: Sturm, D.

Teaching and Supervision

Teaching Statement

 Specialised teaching on Sport Management degree

Courses Coordinated

Media and Links

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