New information following the change in COVID-19 alert levels. massey.ac.nz/coronavirus

Dr Elena Maydell staff profile picture

Contact details +64 (06) 356 9099  ext. 63550

Dr Elena Maydell

Senior Tutor in Communications and Public Relations

School of Communication, Journalism and Marketing

Ph.D. Victoria University of Wellington

Professional

Contact details

  • Ph: +64 4 979 3550
    Location: 5F43, Block 5
    Campus: Wellington

Prizes and Awards

  • True Massey Business School "STAR" - Excellence in Student Support - Massey Business School (2018)
  • True Massey Business School "STAR" - Excellence in Distance Teaching - Massey Business School (2014)

Research Expertise

Research Interests

Identity Studies, Public Relations, Media Studies, Cross-cultural Communication, Minority Discourse, Immigration Studies, Discourse Theory, Research Methods

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Cultural Studies (200200): Languages, Communication And Culture (200000): Multicultural, Intercultural and Cross-cultural Studies (200209)

Research Outputs

Journal

Maydell, E. (2020). "And in Israel we became Russians straight away": Narrative analysis of Russian-Jewish identity in the case study of double migration. Narrative Inquiry. 30(2), 404-426
[Journal article]Authored by: Maydell, E.
Sligo, F., & Maydell, E. (2020). International student interns: how valued by host enterprises?. Journal of Vocational Education and Training.
[Journal article]Authored by: Maydell, E., Sligo, F.
Maydell, E., & Zafra, N. (2018). Facing the information void: A case study of Malaysia Airlines’ media relations and crisis communication during the MH370 disaster. Asia Pacific Public Relations Journal. 19, 41-65
[Journal article]Authored by: Maydell, E.
Maydell, E. (2018). ‘It just seemed like your normal domestic violence’: ethnic stereotypes in print media coverage of child abuse in New Zealand. Media, Culture and Society. 40(5), 707-724
[Journal article]Authored by: Maydell, E.
Tuffin, K., Brittain, E., & Maydell, E. (2018). Psychology, community, and the recovering racist. Journal of Community and Applied Social Psychology. 28(4), 272-283
[Journal article]Authored by: Maydell, E., Tuffin, K.
Maydell, E. (2016). We Need engineers, not russian brides: cultural stereotypes in New Zealand print media and what the engineers have to say. Communication Research and Practice. , 1-23 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Maydell, E.
Maydell, E., & Diego-Mendoza, MS. (2014). Job-entry and on-the-job discrimination as a barrier to successful employment for immigrants in New Zealand. Communication Journal of New Zealand. 14(1), 5-34 Retrieved from https://nzca.org/journal/
[Journal article]Authored by: Maydell, E.
Maydell, E. (2010). Methodological and analytical dilemmas in autoethnographic research. Journal of Research Practice. 6(1)
[Journal article]Authored by: Maydell, E.
Maydell, E., & Wilson, MS. (2009). Identity Issues and Challenges Faced by Russian Immigrants in New Zealand. Cosmopolitan Civil Societies Journal. 1(1), 103-127
[Journal article]Authored by: Maydell, E.
Maydell, E., Masgoret, A-M., & Ward, T. (2007). Problems in Psychological and Socio-cultural Adaptation among Russian-speaking Immigrants in New Zealand. Social Policy Journal of New Zealand. 30, 178-198 Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/index.html
[Journal article]Authored by: Maydell, E.
Maydell, E. (2006). Multiple re-construction of identity in the case-study of an immigrant woman in New Zealand. AUSTRALIAN JOURNAL OF PSYCHOLOGY. 58, 38-38
[Journal article]Authored by: Maydell, E.

Conference

Maydell, E. (2020, May). Designing the Assessment Structure to Enhance Authenticity and Teamwork among International Students in New Zealand. Presented at 70th ICA Pre-Conference “Opportunities, Tensions, and Challenges of Global Higher Education”. Bond University, Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2020, May). The Visual Representation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at 70th ICA Pre-Conference “Visual Communication and Marginality”. Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, December). The (Mis)Representation and Appropriation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at Cultural Studies Association of Australasia Conference 2019: “Cultural Transformations”. Brisbane, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, July). Making Use of Indigenous Culture in National Tourism Campaigns. Presented at WCA ABC 2019 Conference “Global North – Global South”. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, May). New Zealand Media Coverage of Female Politicians during the 2017 Election Campaign. Presented at The 69th ICA Post-Conference “Politics, Gender and Communication: Theoretical Insights and Empirical Evidence”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019). The Use of Indigenous Imagery in National Tourism Campaigns. Poster session presented at the meeting of The 69th ICA Conference “Communication beyond Boundaries”. Washington, D.C., USA
[Conference Poster]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2019, May). Developing Theory on Media Populism. Presented at The 69th ICA Pre-Conference “Crafting Theory. Methods of Theory Building in Communication”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E., Tuffin, K.
Maydell, E., Tuffin, K., & Brittain, E. (2018, July). “We All Bleed the Same Colour”: Discursive Strategies Utilised in Debates on Racism in New Zealand Media. Presented at The 2018 ANZCA Conference “Multiple Realities”. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E., Tuffin, K.
Maydell, E. (2018, May). The Interplay of Voice and Voices in the Case Study on Russian-Jewish Identity. Presented at the 68th ICA Pre-Conference “Voice and Voices: Exploring Tensions between Plurivocity and Univocity”. Prague, Czech Republic.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2018, May). “After all this is a democracy… and the people have spoken”: Populist Discourses in New Zealand Media Debates on Racism. Presented at the 68th ICA Pre-Conference “Global Perspectives on Populism and the Media”. Budapest, Hungary.
[Conference Oral Presentation]Authored by: Maydell, E., Tuffin, K.
Maydell, E., Tuffin, K., & Brittain, E. (2017, December). “Wisdom of the crowd” or “the tyranny of the majority”: Constructing democracy and debating racism in Taranaki Daily News. Presented at Cultures of Capitalism – Cultural Studies Association of Australasia Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E., Tuffin, K.
Maydell, E. (2013, December). Media Coverage of Child Abuse in Three Major New Zealand Newspapers. Presented at 4th New Zealand Discourse Conference of the APS and NZPsS. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2008). Portrayal of Russian immigrants in New Zealand media. In Australian Journal of Psychology Vol. 60 (pp. 36 - 36). , The 37th Annual Meeting of Australasian Social Psychologists: Wiley
[Conference Abstract]Authored by: Maydell, E.
Maydell, E. (2006). Construction of identity by Russian-speaking immigrants in New Zealand. In Australian Journal of Psychology Vol. 58 (pp. 163 - 163). , The Joint Conference of the Australian Psychological Society and the New Zealand Psychological Society: Wiley
[Conference Abstract]Authored by: Maydell, E.

Consultancy and Languages

Languages

  • English
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent
  • Russian
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent

Teaching and Supervision

Courses Coordinated

Media and Links

Media

  • 16 Aug 2019 - Online
    Boeing 737 MAX crisis: Losing the narrative (P IV)
    Dr. Elena Maydell, a lecturer at Massey University, who has extensively studied aviation crisis communication, like the Malaysia Airlines MH370 case, notes how important and crucial crisis management

Other Links

Contact us Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey