Dr Elena Maydell staff profile picture

Contact details +64 (06) 356 9099  ext. 63550

Dr Elena Maydell

Senior Tutor in Communications and Public Relations

School of Communication, Journalism and Marketing

Ph.D. Victoria University of Wellington


Contact details

  • Ph: +64 4 979 3550
    Location: 5F43, Block 5
    Campus: Wellington

Research Expertise

Research Interests

Identity Studies, Public Relations, Media Studies, Cross-cultural Communication, Minority Discourse, Immigration Studies, Discourse Theory, Research Methods


21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Cultural Studies (200200): Languages, Communication And Culture (200000): Multicultural, Intercultural and Cross-cultural Studies (200209)

Research Outputs


Maydell, E., & Zafra, N. (2018). Facing the information void: A case study of Malaysia Airlines’ media relations and crisis communication during the MH370 disaster. Asia Pacific Public Relations Journal. 19, 41-65
[Journal article]Authored by: Maydell, E.
Maydell, E. (2018). ‘It just seemed like your normal domestic violence’: ethnic stereotypes in print media coverage of child abuse in New Zealand. Media, Culture and Society. 40(5), 707-724
[Journal article]Authored by: Maydell, E.
Tuffin, K., Brittain, E., & Maydell, E. (2018). Psychology, community, and the recovering racist. Journal of Community and Applied Social Psychology. 28(4), 272-283
[Journal article]Authored by: Maydell, E., Tuffin, K.
Maydell, E. (2016). We Need engineers, not russian brides: cultural stereotypes in New Zealand print media and what the engineers have to say. Communication Research and Practice. , 1-23 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Maydell, E.
Maydell, E., & Diego-Mendoza, MS. (2014). Job-entry and on-the-job discrimination as a barrier to successful employment for immigrants in New Zealand. Communication Journal of New Zealand. 14(1), 5-34 Retrieved from https://nzca.org/journal/
[Journal article]Authored by: Maydell, E.
Maydell, E. (2010). Methodological and analytical dilemmas in autoethnographic research. Journal of Research Practice. 6(1)
[Journal article]Authored by: Maydell, E.
Maydell, E., & Wilson, MS. (2009). Identity Issues and Challenges Faced by Russian Immigrants in New Zealand. Cosmopolitan Civil Societies Journal. 1(1), 103-127
[Journal article]Authored by: Maydell, E.
Maydell, E., Masgoret, A-M., & Ward, T. (2007). Problems in Psychological and Socio-cultural Adaptation among Russian-speaking Immigrants in New Zealand. Social Policy Journal of New Zealand. 30, 178-198 Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/index.html
[Journal article]Authored by: Maydell, E.
Maydell, E. (2006). Multiple re-construction of identity in the case-study of an immigrant woman in New Zealand. AUSTRALIAN JOURNAL OF PSYCHOLOGY. 58, 38-38
[Journal article]Authored by: Maydell, E.


Maydell, E. (2013, December). Media Coverage of Child Abuse in Three Major New Zealand Newspapers. Presented at 4th New Zealand Discourse Conference of the APS and NZPsS. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.

Consultancy and Languages


  • English
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent
  • Russian
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent

Teaching and Supervision

Courses Coordinated

Media and Links

Other Links

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey