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Dr Yuan Gong staff profile picture

Contact details +6492136339

Dr Yuan Gong PhD, MA, BA


Doctoral Co-Supervisor
School of Humanities Media and Creative Comm


Contact details

  • Location: 2.35, Atrium
    Campus: Auckland


  • Doctor of Philosophy - University of Massachusetts Amerst (2018)
  • Master of Arts - Ohio State University (2011)
  • Bachelor of Arts - Fudan University (2009)

Research Expertise

Research Interests

Cultural Studies

Global Media Studies

Audience Research and Fan Studies

Digital Cultures and Social Media

Cultural Consumption in Everyday Life

Gender and Media

Popular Culture in East Asia


21st Century Citizenship

Area of Expertise

Field of research codes
Asian Cultural Studies (200202): Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102): Consumption and Everyday Life (200203): Cultural Studies (200200): Culture, Gender, Sexuality (200205): Globalisation and Culture (200206): Languages, Communication And Culture (200000): Media Studies (200104)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs


Gong, Y. (2022). Transcultural taste and neoliberal patriotic subject: A study of Chinese fans’ online talk of K-pop. Poetics. 93
[Journal article]Authored by: Gong, Y.
Lu, L., Lankala, S., Gong, Y., Feng, X., & Chang, BG. (2021). Forum: COVID-19 Dispatches. Cultural Studies - Critical Methodologies. 21(1), 97-115
[Journal article]Authored by: Gong, Y.
Gong, Y. (2020). Reading European football, critiquing China: Chinese urban middle class fans as reflexive audience. Cultural Studies. 34(3), 442-465
[Journal article]Authored by: Gong, Y.
Gong, Y. (2020). Virtual Collectivity through Second Screen: Chinese Fans’ WeChat Use in Televised Spectatorship of European Football. Television and New Media. 21(8), 807-824
[Journal article]Authored by: Gong, Y.
Gong, Y. (2017). Media Reflexivity and Taste: Chinese Slash Fans' Queering of European Football. Communication, Culture and Critique. 10(1), 166-183
[Journal article]Authored by: Gong, Y.
Gong, Y. (2017). Between conformity and transgression: Chinese women’s gendered discourse of fan authenticity for European football. Feminist Media Studies. 17(5), 821-835
[Journal article]Authored by: Gong, Y.
Gong, Y. (2016). Online discourse of masculinities in transnational football fandom: Chinese Arsenal fans’ talk around ‘gaofushuai’ and ‘diaosi’. Discourse and Society. 27(1), 20-37
[Journal article]Authored by: Gong, Y.
Knobloch-Westerwick, S., Kennard, AR., Westerwick, A., Willis, LE., & Gong, Y. (2014). A Crack in the Crystal Ball? Prolonged Exposure to Media Portrayals of Social Roles Affect Possible Future Selves. Communication Research. 41(6), 739-759
[Journal article]Authored by: Gong, Y.
Gong, Y. (2014). Book review of “Sport beyond television: The internet, digital media and the rise of networked society” (Hutchins, B. & Rowe, D., 2012, Routledge).. International Journal of Sport Communication. 7(2), 279-281
[Book Review]Authored by: Gong, Y.
Knobloch-Westerwick, S., Gong, Y., Hagner, H., & Kerbeykian, L. (2013). Tragedy Viewers Count Their Blessings: Feeling Low on Fiction Leads to Feeling High on Life. Communication Research. 40(6), 747-766
[Journal article]Authored by: Gong, Y.
Gong, Y. (2012). Research on a new employment system in the process of publishing industry reform—taking a publishing group in mainland China as an example. 当代传播 Contemporary Communication. (2), 60-65
[Journal article]Authored by: Gong, Y.


Gong, Y. (2022). Reconfiguring Transnational Fan Experience Through Digital Media: European Football in China. In Routledge Handbook of Sport Fans and Fandom. (pp. 354 - 364).
[Chapter]Authored by: Gong, Y.
Gong, Y. (2015). Writing Chinese slash fan fiction: Chinese slash fan’s ‘localized’ interpretation of Western movies and television. In J. Cao, & G. Murdock (Eds.) New Media and Metropolitan Life: Connecting, Consuming, Creating. : Fudan University Press
[Chapter]Authored by: Gong, Y.
Cao, J., & Gong, Y. (2014). Introduction. In J. Cao, V. Mosco, & LR. Shade (Eds.) Critical Studies in Communication and Society. : Shanghai Translation Publishing House
[Chapter]Authored by: Gong, Y.


Gong, Y. (2018). Cultural Practices and Social Formations in a Reforming Society: The Transnational Fandom of European Football in China. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Gong, Y.


Gong, Y.The second screen: Chinese fans’ social media use in televised spectatorship of European football. . Beijing, China
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Reconstructing image of China: The American reception of first Chinese fifth generation films in 1980s. . New York, United States of America
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Technology and masculinity: The construction of Andrew Garfield’s star persona. . Kaohsiung, Taiwan
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Amateur artworks of Yaoi fandom: Young women’s queer interpretation and reconstruction of male characters in Japanese boys’ manga.. . Dublin, Ireland
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Why women like boy’s love novels? Chinese Fujoshi subculture and its communication practices around boy’s love novels.. . London, United Kingdom
[Conference Paper]Authored by: Gong, Y.
Gong, Y., & Kline, S.Chinese new media, boy-love novels, and the construction of masculinity and romance in Chinese society.. . New Orleans
[Conference Paper]Authored by: Gong, Y.

Teaching and Supervision

Courses Coordinated