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Contact details +64 (06) 356 9099 ext. 83982
Prior to returning to academia I had a diverse career, including spending time as a submarine officer in the Royal Navy and working in international sales and marketing roles in multinational companies in Europe and Asia-Pacific. I have an interest in critical approaches to theory, and my research interests include choice of branded products and evolutionary psychology. I also have a personal interest in economics and enjoy modern history (in particular Chinese).
21st Century Citizenship
Field of research codes
Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501): Marketing (150500): Marketing Communications (150502): Marketing Theory (150506)
Project Title: Category versus Brand
Date Range: 2013 - 2013
Funding Body: Massey University