Journal
Schnack, A., Wright, MJ., & Holdershaw, JL. (2021). Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation.
Journal of Retailing and Consumer Services. 58
[Journal article]Authored by: Schnack, A., Wright, M.Read Online:

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Chen, S., Wright, MJ., Gao, H., Liu, H., & Mather, D. (2020). The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making.
International Marketing Review.
[Journal article]Authored by: Wright, M.Read Online:

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Santoso, I., Wright, M., Trinh, G., & Avis, M. (2020). Is digital advertising effective under conditions of low attention?.
Journal of Marketing Management.
[Journal article]Authored by: Avis, M., Santoso, I., Wright, M.Read Abstract:

Carlisle, DP., Feetham, PM., Wright, MJ., & Teagle, DAH. (2020). The public remain uninformed and wary of climate engineering.
Climatic Change. 160(2), 303-322
[Journal article]Authored by: Feetham, P., Wright, M.Read Online:

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Schnack, A., Wright, MJ., & Holdershaw, JL. (2020). An exploratory investigation of shopper behaviour in an immersive virtual reality store.
Journal of Consumer Behaviour. 19(2), 182-195
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.Read Online:

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Konopka, R., Wright, MJ., Avis, M., & Feetham, PM. (2019). If you think about it more, do you want it more? The case of fairtrade.
European Journal of Marketing. 53(12), 2556-2581
[Journal article]Authored by: Avis, M., Feetham, P., Wright, M.Read Online:

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Schnack, A., Wright, MJ., & Holdershaw, JL. (2019). Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability.
Food Research International. 117, 40-49
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.Read Online:

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Holdershaw, J., Melnyk, V., Gendall, P., & Wright, M. (2018). Predicting behaviour: comparing the performance of factual versus attitudinal approaches.
International Journal of Social Research Methodology. 21(4), 439-452
[Journal article]Authored by: Holdershaw, J., Wright, M.Read Online:

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Mecredy, P., Wright, MJ., & Feetham, P. (2018). Are promoters valuable customers? An application of the net promoter scale to predict future customer spend.
Australasian Marketing Journal. 26(1), 3-9
[Journal article]Authored by: Feetham, P., Mecredy, P., Wright, M.Read Online:

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Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp, A., Kennedy, R., . . . Wright, M. (2017). Fundamental patterns of in-store shopper behavior.
Journal of Retailing and Consumer Services. 37, 182-194
[Journal article]Authored by: Wright, M.Read Online:

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Kooyman, C., & Wright, MJ. (2017). Double jeopardy benchmarks for political polls.
Australasian Marketing Journal. 25(3), 180-184
[Journal article]Authored by: Wright, M.Read Online:

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Stocchi, L., Pare, V., Fuller, R., & Wright, M. (2017). The Natural Monopoly effect in brand image associations.
Australasian Marketing Journal. 25(4), 309-316
[Journal article]Authored by: Wright, M.Read Online:

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Pare, V., Trinh, G., & Wright, M. (2017). Empirical regularities in average price paid across different types of households.
Australasian Marketing Journal. 25(4), 269-277
[Journal article]Authored by: Wright, M.Read Online:

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Sharp, B., Wright, M., Kennedy, R., & Nguyen, C. (2017). Viva la revolution! For evidence-based marketing we strive.
Australasian Marketing Journal. 25(4), 341-346
[Journal article]Authored by: Wright, M.Read Online:

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Stocchi, L., Wright, M., & Driesener, C. (2016). Why familiar brands are sometimes harder to remember.
European Journal of Marketing. 50(3-4), 621-638
[Journal article]Authored by: Wright, M.Read Abstract:

Wright, MJ. (2016). Predicting what? The strengths and limitations of a test of persuasive advertising principles.
European Journal of Marketing. 50(1-2), 312-316
[Journal article]Authored by: Wright, M.Read Online:

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Stocchi, L., Banelis, M., & Wright, MJ. (2016). A new measure of consideration set size: The average number of salient brands.
International Journal of Market Research. 58(1), 79-94
[Journal article]Authored by: Wright, M.Read Online:

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Stern, P., & Wright, M. (2016). The adoption of new prescription drugs is strongly associated with prior category prescribing rate.
International Journal of Research in Marketing. 33(1), 220-224
[Journal article]Authored by: Wright, M.Read article at Massey Research Online:

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Wright, MJ., & Stern, P. (2015). Forecasting new product trial with analogous series.
Journal of Business Research. 68(8), 1732-1738
[Journal article]Authored by: Wright, M.Read Online:

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Wright, MJ., Teagle, DAH., & Feetham, PM. (2014). A quantitative evaluation of the public response to climate engineering.
Nature Climate Change. 4(2), 106-110
[Journal article]Authored by: Wright, M.Read Online:

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Riebe, E., Wright, M., Stern, P., & Sharp, B. (2014). How to grow a brand: Retain or acquire customers?.
Journal of Business Research. 67(5), 990-997
[Journal article]Authored by: Wright, M.Read Online:

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Trinh, G., Rungie, C., Wright, M., Driesener, C., & Dawes, J. (2014). Predicting future purchases with the Poisson log-normal model.
Marketing Letters. 25(2), 219-234
[Journal article]Authored by: Wright, M.Read Online:

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Wright, MJ., Farrar, DP., & Russell, DF. (2014). Polling accuracy in a multiparty election.
International Journal of Public Opinion Research. 26(1), 113-124
[Journal article]Authored by: Wright, M.Read Online:

Trinh, G., Wright, MJ., & Stern, P. (2014). The relationship between household lifecycle and brand loyalty.
Advances in Consumer Research. 42, 387-391
[Journal article]Authored by: Wright, M.
Lees, G., & Wright, MJ. (2013). Does the duplication of viewing law apply to radio listening?.
European Journal of Marketing. 47(3/4), 674-685 Retrieved from http://www.emeraldinsight.com/doi/full/10.1108/03090561311297535
[Journal article]Authored by: Wright, M.Read Online:

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Sharp, B., Wright, M., Dawes, J., Driesener, C., Meyer-Waarden, L., Stocchi, L., . . . Stern, P. (2012). It's a dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline.
Journal of Advertising Research. 52(2), 203-213
[Journal article]Authored by: Wright, M.Read Online:

Singh, J., Scriven, J., Clemente, M., Lomax, W., & Wright, M. (2012). New brand extensions: Patterns of success and failure.
Journal of Advertising Research. 52(2), 234-242
[Journal article]Authored by: Wright, M.Read Online:

Wright, M., & Russell, D. (2012). Some philosophical problems for service-dominant logic in marketing.
Australasian Marketing Journal. 20(3), 218-223
[Journal article]Authored by: Wright, M.Read Online:

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Anderson, K., Wright, M., & Wheeler, M. (2011). Snap judgement polling: Street interviews enabled by new technology.
International Journal of Market Research. 53(4)
[Journal article]Authored by: Wright, M.Read Online:

Lee, R., Rungie, C., & Wright, M. (2011). Regularities in the consumption of a subscription service.
Journal of Product and Brand Management. 20(3), 182-189
[Journal article]Authored by: Wright, M.Read Online:

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Holdershaw, J., Gendall, P., & Wright, M. (2011). Predicting blood donation behaviour: Further application of the theory of planned behaviour.
Journal of Social Marketing. 1(2), 120-132
[Journal article]Authored by: Holdershaw, J., Wright, M.Read Online:

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East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: A multi-category study.
International Journal of Research in Marketing. 24(2), 175-184
[Journal article]Authored by: Wright, M.Read Online:

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Armstrong, JS., Green, KC., Jones, RJ., & Wright, MJ. (2010). Predicting elections from politicians' faces.
International Journal of Public Opinion Research. 22(4), 511-522
[Journal article]Authored by: Wright, M.Read Online:

Wright, M., & Riebe, E. (2010). Double jeopardy in brand defection.
European Journal of Marketing. 44(6), 860-873
[Journal article]Authored by: Wright, M.Read Abstract:

Wright, M. (2009). A new theorem for optimizing the advertising budget.
Journal of Advertising Research. 49(2)
[Journal article]Authored by: Wright, M.Read Abstract:

Armstrong, J., & Wright, M. (2008). Citation house rules: Reply to commentators.
Interfaces. 38(2), 138-139
[Journal article]Authored by: Wright, M.
Wright, M., & Armstrong, JS. (2008). The ombudsman: Verification of citations: Fawlty towers of knowledge?.
Interfaces. 38(2), 125-139
[Journal article]Authored by: Wright, M.Read Online:

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Wright, M. (2002). Patterns of purchase loyalty for retail payment methods.
International Journal of Bank Marketing. 20(7), 311-316
[Journal article]Authored by: Wright, M.Read Online:

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Lees, G., Garland, R., & Wright, M. (2007). Switching banks: Old bank gone but not forgotten.
Journal of Financial Services Marketing. 12(2), 146-156
[Journal article]Authored by: Wright, M.Read Online:

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Wright, M., & Macrae, M. (2007). Bias and variability in purchase intention scales.
Journal of the Academy of Marketing Science. 35(4), 617-624
[Journal article]Authored by: MacRae, M., Wright, M.Read Online:

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Lees, G., & Wright, M. (2004). The effect of concept formulation on concept test scores.
Journal of Product Innovation Management. 21(6), 389-400
[Journal article]Authored by: Wright, M.Read Online:

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Holdershaw, J., Gendall, P., & Wright, M. (2003). Predicting Willingness to Donate Blood.
Australasian Marketing Journal. 11(1), 87-96
[Journal article]Authored by: Holdershaw, J., Wright, M.Read Online:

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Wright, M., Sharp, A., & Sharp, B. (2002). Market statistics for the Dirichlet model: Using the Juster scale to replace panel data.
International Journal of Research in Marketing. 19(1), 81-90
[Journal article]Authored by: Wright, M.Read Online:

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Wright, M., & Sharp, A. (2001). The effect of a new brand entrant on a market.
Journal of Empirical Generalisations in Marketing Science. 6, 15-29
[Journal article]Authored by: Wright, M.Read Abstract:

Cierpicki, S., Wright, M., & Sharp, B. (2000). Managers' knowledge of marketing principles: The case of new product development.
Journal of Empirical Generalisations in Marketing Science. 5, 771-790
[Journal article]Authored by: Wright, M.Read Abstract:

Wright, M., Gendall, P., & Lewis, T. (1999). Making survey-based price experiments more accurate.
International Journal of Market Research. 41(2), 245-249
[Journal article]Authored by: Wright, M.Read Abstract:

Hoek, J., Dunnett, J., Wright, M., & Gendall, P. (2000). Descriptive and evaluative attributes: What relevance to marketers?.
Journal of Product & Brand Management. 9(6), 415-435
[Journal article]Authored by: Wright, M.Read Abstract:

Wright, M., Sharp, A., & Sharp, B. (1998). Are Australasian brands different?.
Journal of Product & Brand Management. 7(6), 465-480
[Journal article]Authored by: Wright, M.Read Online:

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Wright, M., & Klÿn, B. (1998). Environmental attitude - Behaviour correlations in 21 countries.
Journal of Empirical Generalisations in Marketing Science. 3, 42-60
[Journal article]Authored by: Wright, M.Read Abstract:

Wright, M. (1996). The dubious assumptions of segmentation and targeting.
Management Decision. 34(1), 18-24
[Journal article]Authored by: Wright, M.Read Online:

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Wright, M., & Kearns, Z. (1998). Progress in marketing knowledge.
Journal of Empirical Generalisations in Marketing Science. 3, 1-21
[Journal article]Authored by: Wright, M.Read Abstract:

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Conference
Schnack, A., Wright, M., & Holdershaw, J. (2018). Virtual Reality in Marketing Research: In-store shopper patterns in an immersive virtual simulated convenience store.
Not available. : ICORIA 2018
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Schnack, A., Wright, M.Read Abstract:

Feetham, P., Wright, M., & Joe, K. (2018). Consumer perceptions: Māori and Non-Māori wine brands. In J. Conduit, C. Plewa, & D. Wilkie (Eds.)
Proceedings of the 20th ANZMAC Conference Connect Engage Transform. (pp. 567 - 570). Adelaide, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.Read Abstract:

Feetham, P., Wright, M., & Joe, K.(2018, December). Consumer perceptions: Māori and Non-Māori wine brands.
2018 ANZMAC Conference Proceedings. (pp. 567 - 570). Retreived from https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf
[Conference]Authored by: Feetham, P., Wright, M.Read Abstract:

MacRae, M., Wright, MJ., & Green, KC.
The reality of forecasting fast diffusing technologies.. Paper presented at the meeting of ANZMAC 2017 Marketing for Impact. Melbourne, Australia
[Conference Paper]Authored by: MacRae, M., Wright, M.
Schnack, A., Wright, M., & Holdershaw, J.
Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the Future of Market Research. Paper presented at the meeting of https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf. Christchurch
[Conference Paper]Authored by: Holdershaw, J., Schnack, A., Wright, M.Read Abstract:

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Mecredy, P., Feetham, P., & Wright, M.
Can we get more out of Net-Promoter data?. . Sydney
[Conference Paper]Authored by: Feetham, P., Mecredy, P., Wright, M.Read Abstract:

MacRae, M., Wright, MJ., Green, KC., & Hodis, GM.
The downside of diffusion: Predicting the attrition of products based on superseded technologies. . Sydney, Australia
[Conference Paper]Authored by: Hodis, G., MacRae, M., Wright, M.
Holdershaw, J., Schnack, A., & Wright, M. (2018). Virtual shopping simulation: Consumer knowledge of country of origin.
https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf. (pp. 118 - 121). : ANZMAC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
Santoso, I., Rosenstreich, DE., & Wright, MJ. (2017). Are we paying too much attention to “Attention”?. In L. Robinson,, L. Brennan, & M. Reid (Eds.)
https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf. (pp. 481 - 485). Melbourne, Australia: ANZMAC 2017: Marketing for Impact
[Conference Paper in Published Proceedings]Authored by: Santoso, I., Wright, M.Read Abstract:

Santoso, I., Konopka, R., Rosenstreich, DE., Wright, MJ., & Avis, M. (2017). Conscious and nonconscious influences on consumer decisions. In L. Robinson, L. Brennan, & M. Reid (Eds.)
https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf. (pp. 141 - 144). Melbourne, Australia: ANZMAC 2017: Marketing for Impact
[Conference Paper in Published Proceedings]Authored by: Avis, M., Wright, M.Read Abstract:

Nakhaei, A., Wright, M., Avis, MA., & Stocchi, L.
Exploring the importance of autobiographical memories. Paper presented at the meeting of https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf. Melbourne, Australia
[Conference Paper]Authored by: Avis, M., Wright, M.Read Abstract:

Wright, MJ., Schnack, A., Holdershaw, JL., & Elms, J.
From computer to cave: A simulated convenience store using immersive virtual reality. . Groningen, The Netherlands
[Conference Paper]Authored by: Elms, J., Holdershaw, J., Wright, M.
Schnack, A., Wright, M., & Holdershaw, JL.(2016, December). Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the future of market research.
Marketing in a post-disciplinary era ANZMAC 2016. (pp. 175 - 181). Retreived from http://www.anzmac.org/
[Conference]Authored by: Holdershaw, J., Wright, M.Read Abstract:

Stern, P., Wright, M., Faulkner, M., & Konopka, R.Predictable Patterns of Prescribing Innovation.
REDISCOVERING THE ESSENTIALITY OF MARKETING. (pp. 445 - 450). 2363-6173.
[Conference]Authored by: Wright, M.Read Online:

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