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Prior to joining Massey University, Judith worked for organisations in New Zealand, the United Kingdom and Australia, and she has travelled extensively. Judith has a PhD in Marketing and teaches in the areas of Essentials of Marketing, Strategic Marketing Management and Social Marketing. Judith’s research interests are in the areas of consumer behaviour, food marketing and food labelling; country of origin labelling; and health and social research.
Consumer behaviour, food marketing; health and social research; country of origin labelling; and methodological issues in survey research.
Health and Well-being
Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500)