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Contact details +6492136321
Dr Phoebe Fletcher PhD
Lecturer - Digital Marketing
School of Communication, Journalism and MarketingPhoebe is a lecturer in Digital Marketing at the School of Communication, Journalism and Marketing. She has an industry background, and has experience in corporate, government and the not-for-profit sector, working in a variety of marketing, communications and digital strategy roles. Her research interests are in emerging technologies, including digital marketing, social media, and social media warfare.
She is the Vice President of Political Science and International Affairs for the Centre for Strategic Cyberspace + International Studies.
Professional
Contact details
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Ph: (09) 414 0000, extn. 43321
Location: QA 3.68, Quad A, third floor
Campus: Albany Campus
Qualifications
- Doctor of Philosophy - University of Auckland (2015)
Research Expertise
Research Interests
Digital marketing
Social media
Social media and political warfare
Area of Expertise
Field of research codes
Commerce, Management, Tourism And Services (150000):
Marketing (150500):
Marketing Communications (150502):
Marketing Management (incl. Strategy and Customer Relations) (150503):
Marketing Theory (150506):
Technology (100000)
Research Projects
Summary of Research Projects
Position | Current | Completed |
---|---|---|
Project Leader | 1 | 0 |
Research Outputs
Journal
[Journal article]Authored by: Ashwell, D., Condon, S., Croucher, S., Fletcher, P., Murray, N.
[Journal article]Authored by: Fletcher, P.

Book
[Chapter]Authored by: Fletcher, P.
[Chapter]Authored by: Fletcher, P.

[Chapter]Authored by: Fletcher, P.
Conference
[Conference Paper]Authored by: Fletcher, P.

[Conference Paper]Authored by: Fletcher, P., Hess, A.Contributed to by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.
[Conference Oral Presentation]Authored by: Fletcher, P.
[Conference Oral Presentation]Authored by: Fletcher, P.

[Conference Oral Presentation]Authored by: Fletcher, P.
Teaching and Supervision
Summary of Doctoral Supervision
Position | Current | Completed |
---|---|---|
Co-supervisor | 1 | 0 |
Current Doctoral Supervision
Co-supervisor of:
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Chao Chen
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Doctor of Philosophy
Exploring live streaming as a marketing tool in the context of cross-border-e-commerce.