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Dr Phoebe Fletcher staff profile picture

Contact details +6492136321

Dr Phoebe Fletcher PhD

Lecturer - Digital Marketing

School of Communication, Journalism and Marketing

Phoebe is a lecturer in Digital Marketing at the School of Communication, Journalism and Marketing. She has an industry background, and has experience in corporate, government and the not-for-profit sector, working in a variety of marketing, communications and digital strategy roles. Her research interests are in emerging technologies, including digital marketing, social media, and social media warfare.

She is the Vice President of Political Science and International Affairs for the Centre for Strategic Cyberspace + International Studies. 

Professional

Contact details

  • Ph: (09) 414 0000, extn. 43321
    Location: QA 3.68, Quad A, third floor
    Campus: Albany Campus

Qualifications

  • Doctor of Philosophy - University of Auckland (2015)

Research Expertise

Research Interests

Digital marketing 

Social media 

Social media and political warfare 

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Communications (150502): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506):
Technology (100000)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 0

Research Outputs

Journal

Croucher, S., Ashwell, D., Murray, N., Condon, SM., & Fletcher, P. (2021). A Longitudinal Analysis of Handwashing and Mask-Wearing during COVID-19. Frontiers in Communication. 6
[Journal article]Authored by: Ashwell, D., Condon, S., Croucher, S., Fletcher, P., Murray, N.
Fletcher, P. (2009). Fucking Americans: Postmodern Nationalisms in the Splatter Horror Film. Colloquy: text theory critique. (1`8), 76-98
[Journal article]Authored by: Fletcher, P.

Book

Fletcher, P. (2013). Apocalyptic Machines: Terror and Anti-Production in the Post-9/11 Splatter Film. In B. Brown (Ed.) Manifestations of Social Fear and Terror. Oxford: Interdisciplinary Press
[Chapter]Authored by: Fletcher, P.
Fletcher, P. (2010). Advertising: Through the Looking Glass. In L. Goode, & N. Zuberi (Eds.) Media Studies in Aotearoa New Zealand. (pp. 124 - 133). Auckland: Pearson Education
[Chapter]Authored by: Fletcher, P.
Fletcher, P. (2009). Apocalyptic Machines: Terror and Anti-Production in the Post 9/11 Splatter Film. In L. Franklin, & R. Richardson (Eds.) The Many Forms of Fear, Horror and Terror. (pp. 81 - 92). Oxford: Interdisciplinary Press
[Chapter]Authored by: Fletcher, P.

Conference

Fletcher, P.Communicating Around Polarising Issues and Reaching Hard to Reach Groups. . Wellington
[Conference Paper]Authored by: Fletcher, P.
Fletcher, P., & Hess, A.Addressing the Revenue Gap: Preparing alternative advertising structures for the death of the third party cookie. . University of Melbourne
[Conference Paper]Authored by: Fletcher, P., Hess, A.Contributed to by: Fletcher, P.
Fletcher, P. (2021, July). Strategies for preserving stability in a deep fake and social media world. Presented at Africa Cyber Defence Forum. Nairobi, Kenya.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2020, October). Embracing Our Digital Futures: How Digital Marketing Will Help New Zealand Businesses Thrive Through the Coronavirus. Presented at Global Uncertainties on Wellbeing, Sustainability, Business and Education. NZIE, Auckland.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2020, December). Documenting the death of the third-party cookie: future directions for programmatic advertising. Presented at Artificial Intelligence, Machine Learning and Business Analytics. Temple University, New York.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2020, August). Generating public trust in the age of social media. Presented at Communicating for New Zealand. Wellington.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2018, November). Smart cities: The impact of cyber security on the global uptake of a holistic approach to city planning. Presented at 2018 Global Smart City Summit. Yinchuan, China.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2014, September). Splinternet: Cartographies of Warfare in Cyberspace. Presented at Media, War and Memory Conference, JMAD Conference. Auckland University of Technology, Auckland.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2013, December). American Anxiety: The Serial Killer in Popular Fiction and Film. Presented at Telling Truths: Crime Fiction in National Allegory Conference. Wollongong University, Wollongong, Australia.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2013, April). Chronotopian Uprisings: The Youtube Effect, Virtuality and Change. Presented at Liberty and Human Rights Conference. Cairo, Egypt.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2010, June). Blood: It’s the Price of Freedom. Presented at 8th International Conference on New Directions in the Humanities. University of California, Los Angeles.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2010, October). Cultural Tourism. Presented at First Global Conference of Black Nationalities. Osun, Nigeria.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2009, April). Fucking Americans: Postmodern Nationalisms in the Splatter Horror Film. Presented at B is for Bad Cinema: Aesthetics, Politics and Cultural Values Conference. Monash University, Melbourne, Australia.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2009, September). Apocalyptic Machines: Terror and Anti-Production in the Post 9/11 Splatter Film. Presented at Fear, Horror, Terror Conference. Oxford University, UK.
[Conference Oral Presentation]Authored by: Fletcher, P.
Fletcher, P. (2008, April). Screening the Global War on Terror: Revolutionary Nationalisms in the Contemporary American Splatter Horror. Presented at New Nightmares: Issues and Themes in Contemporary Horror Film Criticism and Horror Cinema Conference. Manchester Metropolitan University, Manchester, UK.
[Conference Oral Presentation]Authored by: Fletcher, P.

Teaching and Supervision

Courses Coordinated

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Current Doctoral Supervision

Co-supervisor of:

  • Chao Chen - Doctor of Philosophy
    Exploring live streaming as a marketing tool in the context of cross-border-e-commerce.