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Contact details +6492136310

Prof Henry Chung BBA, MBA, PhD

Professor

Doctoral Supervisor
Massey Business School - Deputy PVC's Office

Dr Henry F. L. Chung is Professor in Marketing, School of Communication, Journalism and Marketing, Massey University, New Zealand. Dr Chung has published over 45 refereed papers in high impact journals, including IMM, EJM, JIM, IBR, IMR, APJML, JBR, JSTP, JRIM and APJM. Dr Chung has received 2700 and 1035 citations on Google Scholar and Scopus. His h-index is 27 and 17 (Google & Scopus). He has been special issue editors for Industrial Marketing Management, Journal of Asia Business Studies and Asia Pacific Journal of Marketing and Logistics and an associate editor of South Asia Journal of Global Business Research. He has been in Editorial Review Board of Asian Journal of Business Research, Cross Cultural and Strategic Management, European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Contemporary Marketing Science and Journal of Research in Interactive Marketing. He is a Vice Chair of Academy of International Business Asia Pacific Chapter. Dr Chung is named as World’s Top 2% of Scientists List, Stanford University (2021- 2023) (https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/3, https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/4 &  https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/6) (2023 World General ranking: 93, 222; 2023 World Marketing ranking: 521).  Henry’s key research areas include technology marketing, international marketing strategies, decision-making governance, immigrant effect and enterprises, market entry mode, managerial ties and guanxi (Chinese networking), marketing and entrepreneurial orientation, innovation and emerging market enterprises (EMEs).

Dr Chung is Professor in Marketing. He has published over 45 refereed papers in A*, A & SSCI journals. Dr Chung has 2700 and 1035 citations on GS and Scopus. He has been SI and AE for A* and A journals. He is in ERB of A* and A journals (EJM, IMM, JBR). He is a Vice Chair of AIB Asia Pacific. Dr Chung is named as World’s Top 2% of Scientists, Stanford University (2021- 2023) (https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/3,  https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/4 & https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/6). His key research areas are technology marketing, marketing strategies, DM governance, immigrant enterprises, managerial ties, innovation and emerging market enterprises.

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Professional

Contact details

  • Ph: 4140800- ext 43310
    Location: QB3.43, QB Block
    Campus: Albany

Qualifications

  • Bachelor of Business Administration - National Taiwan Institute of Technology (1988)
  • Master of Business Administration - George Washington University (1991)
  • Doctor of Philosophy - University of Waikato (1999)

Certifications and Registrations

  • Licence, Supervisor, Massey University

Research Expertise

Research Interests

Dr Henry F. L. Chung is Professor in Marketing at Massey University. He has completed his Doctor of Philosophy with University of Waikato in 1999. Prior to this, he acquired a MBA degree in international business from The George Washington University in Washington D.C., USA and a BBA degree from National Taiwan University of Science and Technology. Henry’s key research areas include international marketing standardization/adaptation strategies, decision-making governance, immigrant effect and enterprises, market entry mode, managerial ties and guanxi (Chinese networking), marketing and entrepreneurial orientation, innovation and emerging market enterprises (EMEs). Henry has published 45 journal articles and two book chapters (13 A*,  23 A journals; seven A* and nine A since 2018, for PBRF 2018-2026). In addition, Henry has been a special issue editor of Journal of Asia Business Studies, Asia Pacific Journal of Marketing and Logistics, Industrial Marketing Management; associate editor of South Asian Journal of Global Business Research and a member of editorial board for Cross Cultural and Strategic Management, European Journal of Marketing,  Asian Journal of Business Research and board member of Academy of International Business Conference SE region. Henry has been recently listed as one of the top 50 researchers in an A* journal (EJM, 2018). Dr Chung is named as World’s Top 2% of Scientists List, Stanford University https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/3 & https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/4).

The number of citations of Henry’s works exceed 2491 (google scholar) and 1035 (Scopus). Henry’s current Google Scholar H-index is 27 and Scopus H-index is 17 (excluding self-citations). Henry has been consulted by and has appeared extensively in major Australasian and international media such as ABC, NZ Herald, Stuff, Dominion Post, Reuters, Radio New Zealand, China Daily, CCTV for his expertise on marketing, international marketing, immigrant enterprises, Asian cultures and business community and the perceptions of New Zealand among Asian consumers. 

Research Opportunities

  • International Marketing Strategy  (01/01/2014) International standardization/adaptation strategy, organizational learning and performance

Thematics

21st Century Citizenship, Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Human Resources Management (150305): International Business (150308): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506): Organisation and Management Theory (150310): Small Business Management (150314)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 4

Research Outputs

Journal

Huang, TL., & Chung, HFL. (2024). Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention. Journal of Research in Interactive Marketing. 18(1), 6-30
[Journal article]Authored by: Chung, F.
Tung, RL., Chung, HFL., Jou, JB., & Rowley, C. (2023). Influences on selecting executives: the case of gender and race in managerial decisions in Taiwan. Journal for International Business and Entrepreneurship Development. 15(3), 329-354
[Journal article]Authored by: Chung, F.
Sima, H., Chung, HFL., & Liu, Y. (2023). Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance: evidence from emerging market export venture. Journal of Business and Industrial Marketing.
[Journal article]Authored by: Chung, F.
Huang, TL., Chung, HFL., & Chen, X. (2023). Digital modality richness drives vivid memory experience. Journal of Research in Interactive Marketing. 17(6), 921-939
[Journal article]Authored by: Chung, F.
Liu, Y., Chung, HFL., Zhang, Z., & Wu, M. (2023). The dark side of mobile apps: when and how technical security matters for in-app purchases?. Asia Pacific Journal of Marketing and Logistics. 35(12), 2965-2982
[Journal article]Authored by: Chung, F.
Liu, Y., Chung, HFL., Zhang, Z., & Wu, M. (2023). When and how digital platforms empower professional services firms: an agility perspective. Journal of Service Theory and Practice. 33(2), 149-168
[Journal article]Authored by: Chung, F.
Liu, Y., Chung, HFL., & Mi, L. (2023). Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China. Asia Pacific Journal of Marketing and Logistics. 35(1), 35-53
[Journal article]Authored by: Chung, F.
Chiang, LL., Huang, TL., & Chung, HFL. (2022). Augmented reality interactive technology and interfaces: a construal-level theory perspective. Journal of Research in Interactive Marketing. 16(4), 683-698
[Journal article]Authored by: Chung, F.
Wu, M., Liu, Y., Chung, HFL., & Guo, S. (2022). When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis. Journal of Business Research. 139, 843-854
[Journal article]Authored by: Chung, F.
Kingshott, RPJ., Chung, HFL., Putranta, MP., Sharma, P., & Sima, H. (2021). Religiosity and psychological contracts in Asian B2B service relationships. Industrial Marketing Management. 98, 138-148
[Journal article]Authored by: Chung, F.
Chung, HFL., & Ho, MHW. (2021). International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization. European Journal of Marketing. 55(10), 2794-2822
[Journal article]Authored by: Chung, F.
Chung, HFL., Kingshott, RPJ., MacDonald, RVG., & Putranta, MP. (2021). Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships. Journal of Business Research. 129, 250-259
[Journal article]Authored by: Chung, F.
Ho, MHW., & Chung, HFL. (2020). Customer engagement, customer equity and repurchase intention in mobile apps. Journal of Business Research. 121, 13-21
[Journal article]Authored by: Chung, F.
Wang, CL., Wang, Y., Wei, J., & Chung, H. (2020). Understanding experiential consumption: theoretical advancement and practical implication. Asia Pacific Journal of Marketing and Logistics. 32(6), 1173-1176
[Journal article]Authored by: Chung, F.Edited by: Chung, F.
Wang, CL., & Chung, HFL. (2020). Business networking and innovation of Asian enterprises in Western countries: The moderation of institutional distance. Industrial Marketing Management. 88, 152-162
[Journal article]Authored by: Chung, F.
Ho, MHW., Chung, HFL., Kingshott, R., & Chiu, CC. (2020). Customer engagement, consumption and firm performance in a multi-actor service eco-system: The moderating role of resource integration. Journal of Business Research. 121, 557-566
[Journal article]Authored by: Chung, F.
Wu, HH., Tipgomut, P., Chung, HFL., & Chu, WK. (2020). The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis. Asia Pacific Journal of Marketing and Logistics. 32(2), 575-588
[Journal article]Authored by: Chung, F.
Chung, HFL., Yen, DA., & Wang, CL. (2020). The contingent effect of social networking ties on Asian immigrant enterprises' innovation. Industrial Marketing Management. 88, 414-425
[Journal article]Authored by: Chung, F.
Chung, HFL., Ding, Z., & Ma, X. (2019). Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach. European Journal of Marketing. 53(2), 257-278
[Journal article]Authored by: Chung, F.
Chung, HFL. (2019). How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor. Journal of Business and Industrial Marketing. 34(4), 836-849
[Journal article]Authored by: Chung, F.
Kingshott, RPJ., Sharma, P., & Chung, HFL. (2018). The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks. Industrial Marketing Management. 72, 48-58
[Journal article]Authored by: Chung, F.
Chung, HFL., & Kuo, T. (2018). When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: A standardized or customized approach?. European Journal of Marketing. 52(1-2), 260-278
[Journal article]Authored by: Chung, F.
Chung, HFL., Wang, CL., Huang, PH., & Yang, Z. (2016). Organizational capabilities and business performance: When and how does the dark side of managerial ties matter?. Industrial Marketing Management. 55, 70-82
[Journal article]Authored by: Chung, F.
Chung, HFL., Yang, Z., & Huang, PH. (2015). How does organizational learning matter in strategic business performance? The contingency role of guanxi networking. Journal of Business Research. 68(6), 1216-1224
[Journal article]Authored by: Chung, F.
Wang, CL., & Chung, HFL. (2013). The moderating role of managerial ties in market orientation and innovation: An Asian perspective. Journal of Business Research. 66(12), 2431-2437
[Journal article]Authored by: Chung, F.
Chung, HFL., & Tung, RL. (2013). Immigrant social networks and foreign entry: Australia and New Zealand firms in the European Union and Greater China. International Business Review. 22(1), 18-31 Retrieved from http://www.sciencedirect.com/science/article/pii/S0969593112000066
[Journal article]Authored by: Chung, F.
Chung, HFL. (2012). Export market orientation, managerial ties, and performance. International Marketing Review. 29(4), 403-423
[Journal article]Authored by: Chung, F.
Chung, HFL., & Tung, RL. (2013). Immigrant social networks and foreign entry: Australia and New Zealand firms in the European Union and Greater China. International Business Review. 22(1), 18-31
[Journal article]Authored by: Chung, F.
Chung, HFL., Wang, CL., & Huang, PH. (2012). A contingency approach to international marketing strategy and decision-making structure among exporting firms. International Marketing Review. 29(1), 54-87
[Journal article]Authored by: Chung, F.
Chung, F., Rose, E., & Huang, P. (2012). Linking international adaption strategy, immigrant effect, and performance: The case of home-host and cross-market scenario.. International Business Review. 21(1), 40-58 Retrieved from http://www.elsevire.co./locate/ibusrev
[Journal article]Authored by: Chung, F.
Tung, RL., & Chung, HFL. (2011). Editorial. Journal of Asia Business Studies. 5(1), 1-5
[Journal article]Authored by: Chung, F.
Enderwick, P., Tung, RL., & Chung, HFL. (2011). Immigrant effects and international business activity: an overview. Journal of Asia Business Studies. 5(1), 6-22
[Journal article]Authored by: Chung, F.
Tung, R., & Chung, F. (2011). Immigrant effect and international business management. Journal of Asia Business Studies. 5(1), 4-5
[Journal article]Authored by: Chung, F.
Chung, HFL., Rose, E., & Huang, PH. (2012). Linking international adaptation strategy, immigrant effect, and performance: The case of home-host and cross-market scenario. International Business Review. 21(1), 40-58
[Journal article]Authored by: Chung, F.
Chung, HFL. (2011). Market orientation, guanxi, and business performance. Industrial Marketing Management. 40(4), 522-533
[Journal article]Authored by: Chung, F.
Chung, HFL. (2009). Structure of marketing decision making and international marketing standardisation strategies. European Journal of Marketing. 43(5-6), 794-825
[Journal article]Authored by: Chung, F.
Chung, HFL., Enderwick, P., & Naruemitmongkonsuk, J. (2010). Immigrant employee effects in international strategy: An exploratory study of international service firms. International Marketing Review. 27(6), 652-675
[Journal article]Authored by: Chung, F.
Chung, HFL. (2010). International marketing decision governance, standardisation, and performance: A framework in the cross-market scenario. European Journal of Marketing. 44(11), 1642-1666
[Journal article]Authored by: Chung, F.
Chung, HFL. (2010). Analysing marketing customization strategies in Australasian firms: A framework for services and goods exporters. Asia Pacific Business Review. 16(4), 505-525
[Journal article]Authored by: Chung, F.
Tung, RL., & Chung, F. (2010). Diaspora and trade facilitation: The case of ethnic Chinese in Australia. Asia Pacific Journal of Management. 27(3), 371-392
[Journal article]Authored by: Chung, F.
Chung, HFL. (2008). Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study. European Journal of Marketing. 42(1-2), 16-22
[Journal article]Authored by: Chung, F.
Chung, HFL. (2008). The impact of a centralised organisational structure on marketing standardisation strategy and performance: The experience of price, place and management processes. Journal of Global Marketing. 21(2), 83-107
[Journal article]Authored by: Chung, F.
Chung, HFL. (2007). International marketing standardisation strategies analysis: A cross-national investigation. Asia Pacific Journal of Marketing and Logistics. 19(2), 145-167
[Journal article]Authored by: Chung, F.
Chung, HFL. (2007). International marketing standardisation strategies analysis: A cross-national investigation. Asia Pacific Journal of Marketing and Logistics. 19(2), 145-167
[Journal article]Authored by: Chung, F.
Chung, HFL., & Wang, Z. (2007). Analysis of marketing standardization strategies- A "city" market framework. Journal of Global Marketing. 20(1), 39-59
[Journal article]Authored by: Chung, F.
Chung, HFL. (2005). An investigation of crossmarket standardisation strategies: Experiences in the European Union. European Journal of Marketing. 39(11-12), 1345-1371
[Journal article]Authored by: Chung, F.
Chung, HFL. (2004). An empirical investigation of immigrant effects: The experience of firms operating in the emerging markets. International Business Review. 13(6), 705-728
[Journal article]Authored by: Chung, F.
Chung, HFL. (2003). An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario. Journal of Global Marketing. 16(1-2), 141-186
[Journal article]Authored by: Chung, F.
Chung, HFL. (2003). International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets. Journal of International Marketing. 11(3), 48-82
[Journal article]Authored by: Chung, F.
Chung, H. (2003). An empirical investigation of marketing programme and process elements in the home-host scenario. Journal of Global Marketing. 16(1/2), 141-186
[Journal article]Authored by: Chung, F.
Chung, HFL. (2002). Determination of export channel strategies - The experience of New Zealand firms. Journal of Asia-Pacific Business. 3(3), 25-52
[Journal article]Authored by: Chung, F.
Chung, HFL., & Enderwick, P. (2001). An investigation of market entry strategy selection: Exporting vs foreign direct investment modes-a home-host country scenario. Asia Pacific Journal of Management. 18(4), 443-460
[Journal article]Authored by: Chung, F.
Chung, HFL. (2001). An analysis of Taiwan's distribution system. International Journal of Retail & Distribution Management. 29(2), 87-99
[Journal article]Authored by: Chung, F.
Chung, H. (2001). An analysis of Taiwan's distribution system. International Journal of Retail and Distribution Management. 29(2), 87-98
[Journal article]Authored by: Chung, F.
Chung, H. (2001). Determination of export channel strategies: The experience of New Zealand firms. Journal of Asia-Pacific Business. 3(3), 25-52
[Journal article]Authored by: Chung, F.
Chung, H., & Enderwick, P. (2001). An investigation of market entry strategy selection: exporting vs foreign direct investment modes - a home-host country scenario. Asia Pacific Journal of Management. 18(4), 443-460
[Journal article]Authored by: Chung, F.

Book

Chung, HFL. (2021). An empirical investigation of marketing programme and process elements in the Home-Host Scenario. In Strategic Global Marketing: Issues and Trends. (pp. 141 - 186).
[Chapter]Authored by: Chung, F.
Chung, HFL., & Huang, PH. (2013). Pricing strategies: The experience of firms operating in China. In Handbook of Contemporary Marketing in China: Theories and Practices. (pp. 137 - 154).
[Chapter]Authored by: Chung, F.
Chung, HFL., & Huang, PH. (2011). Pricing strategies: The experience of firms operating in China. In Handbook of Contemporary Marketing in China: Theories and Practices. (pp. 137 - 152).
[Chapter]Authored by: Chung, F.
Chung, F., & Huang, P. (2010). Pricing strategies: The experience of firms operating in China. In CL. Wang (Ed.) Handbook of Contemporary Marketing in China: Theories and Practices. (pp. 1 - 16). Hauppauge, NY, United States: Nova Science Publishers, Inc
[Chapter]Authored by: Chung, F.
Chung, F. (2008). International standardisation strategies: The experiences of Australian and New Zealand firms operating in the greater China markets. In SJ. Paliwosa, & JK. Ryans Jnr (Eds.) International Marketing: Modern and classic papers volume 2. (pp. 229 - 263). United Kingdom: Edward Elgar Publishing Ltd
[Chapter]Authored by: Chung, F.
Chung, H. (2003). An empirical investigation of marketing programme and process elements in the home-host scenario. In EK. Ed (Ed.) Strategic Global Marketing: Issues and Trends. (pp. 141 - 186). Binghamton, NY: International Business Press
[Chapter]Authored by: Chung, F.

Conference

Sima, H., Chung, HFL., & Liu, Y.Conceptualizing Exporting Firms' Resource Integration Impact on Innovation: A Moderation Role of Managerial Ties in the Context of Emerging Market to Emerging Market. 2019 AIB SOUTHEAST ASIA REGIONAL CONFERENCE: US-CHINA TRADE WAR, DEGLOBALIZATION, AND INTERNATIONAL BUSINESS (AIBSEAR). (pp. 289 - 297).
[Conference]Authored by: Chung, F.
Chung, HFL., & Guo, AY.When and How Institutions Matter in Entrepreneurship and Strategic Performance?. 2019 AIB SOUTHEAST ASIA REGIONAL CONFERENCE: US-CHINA TRADE WAR, DEGLOBALIZATION, AND INTERNATIONAL BUSINESS (AIBSEAR). (pp. 54 - 60).
[Conference]Authored by: Chung, F.
He, CX., Chetty, S., & Chung, F.Institutional transitions and network approach of SMEs' internationalization. Paper presented at the meeting of Academy of International Business Southeast Asia Regional Conference: Sustaining Growth in Emerging Markets amid Aging Populations. Chai Mai, Thailand
[Conference Paper]Authored by: Chung, F.
Chung, F., Qian, G., Zhilin Yang, F., & Kuo, T.When and how organizational learning matters in competitive strategies and export performance. . Chiang Mai, Thailand
[Conference Paper]Authored by: Chung, F.
Chung, F.Decision making in multinational corporations and institutional similarity: Their effects on the performance of Western and Asian subsidiaries in the Australasian region. Paper presented at the meeting of 2016 Academy of International Business Southeast Asia Regional Conference. Guangshou, China
[Conference Paper]Authored by: Chung, F.
Chung, F., & Huang, PH.Market Orientation, Guanxi Networking and Innovation in Asian Emerging Economies. . Macau, China
[Conference Paper]Authored by: Chung, F.
Chung, F., & Huang, PH.(2014). Market orientation, Guanxi networking and innovation in Asian emerging economies. Paper presented at the meeting of 2014 Academy of International Business Southeast Asia Regional Conference Proceedings:. Macau, China
[Conference Paper]Authored by: Chung, F.
Chung, F., Tung, RL., & Yang, FZ. (2013). How do managerial ties matter in export performance? The contingency role of immigrant effect and the institutional environment. In P. McDougall-Covin, & T. Kiyak (Eds.) AIB 2013 Conference Proceedings. (pp. 279 - 280). : 55th Annual Meeting of the Academy of International Business. Bridging the Divide: Linking IB to Complementary Disciplines and Practice
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, F., Tung, RL., & Yang, FZ. (2013). How do managerial ties matter in export performance? The contingency role of immigrant effect and the institutional environment. , Bridging the Divide: Linking IB to Complementary Disciplines and Practice
[Conference Abstract]Authored by: Chung, F.
Chung, F., Tung, RL., & Yang, FZ. (2013, July). How do managerial ties matter in export performance? The contingency role of immigrant effect and the institutional environment. Presented at Bridging the Divide: Linking IB to Complementary Disciplines and Practice. Istanbul, Turkey.
[Conference Oral Presentation]Authored by: Chung, F.
Chung, HFL., Huang, P-H., & Chen, K. (2012, December). Analysis of organizational learning, competitive strategy and performance: An exporting perspective. Presented at Academy of International Business Southeast Asia Regional Conference: Multinationals and Global Consumers: Tension, Potential and Competition. Xiamen, China.
[Conference Oral Presentation]Authored by: Chung, F.
Chung, HFL., Huang, P-H., & Chen, K. (2012). Analysis of organizational learning, competitive strategy and performance: an exporting perspective. Proceedings of the Academy of International Business Southeast Asia Regional Conference 2012. (pp. 1 - 33). Hong Kong: Academy of International Business Southeast Asia Regional Conference: Multinationals and Global Consumers: Tension, Potential and Competition
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, H., & Huang, P.An analysis of international learning, international standardization strategy and performance. (pp. 1 - 18). : Academy of International Business Southeast Asia Regional Conference 2011- Economic and Political Transformation: Implications and impact on global business
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, F., Wang, W., & Huang, P. (2010). An analysis of international competitive strategy and firm performance: The moderation role of social networking. (pp. 1 - 21). : Academy of International Business Southeast Asia Regional Conference 2010
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, F., Rose, EA., & Huang, P.(2009). Linking international adaptation strategy immigrant effect and performance: The case of a cross-market scenario. Paper presented at the meeting of Proceedings of the 51st Annual Meeting of the Academy of International Business 2009: 'Knowledge Development and Exchange in International Business Networks'. San Diego, CA, United States
[Conference Paper]Authored by: Chung, F.
Chung, F., Enderwick, P., & NaruemitmongKonsuk, J.(2009). Immigrant employee effects in international strategy: An exploratory study of the service sector. Paper presented at the meeting of Proceedings of the 51st Annual Meeting of the Academy of International Business 2009: 'Knowledge Development and Exchange in International Business Networks'. San Diego, CA, United States
[Conference Paper]Authored by: Chung, F.
Chung, F.(2008). Standardisation international marketing: the crossmarket scenario in the North American region. Paper presented at the meeting of Proceedings of the 50th Annual Meeting of the Academy of International Business. Milan, Italy
[Conference Paper]Authored by: Chung, F.
Tung, RL., & Chung, HFL.(2010). Diaspora and trade facilitation: The case of ethnic Chinese in Australia. In Asia Pacific Journal of Management
[Conference Other]Authored by: Chung, F.
Chung, F. (2007). The impact of marketing control on marketing standardisation strategies. In Proceedings of the 49th Annual Meeting of the Academy of International Business 2007: 'Bringing the Country Back In: The Importance of Local Knowledge in a Global Economy'(pp. 141 - 141). : Academy of International Business
[Conference Abstract]Authored by: Chung, F.
Chung, F.(2007). The impact of marketing control on marketing standardisation strategies. . Indianapolis, IN
[Conference Paper]Authored by: Chung, F.
Chung, F. (2007). The structure of organisation and marketing standardisation strategy. In M. Thyne, KR. Deans, & J. Gnoth (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2007). (pp. 1361 - 1368).
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, H., & Wang, Z. (2006). Analysis of marketing standardization strategies — the experience of service firms operating in Chinese cities. Proceedings of 48th Annual Meeting of the the Academy of International Business: "From the Silk Road to Global Networks Harnessing the Power of People in International Business". (pp. 120 - 121). : Academy of International Business - From the silk road to global networks: Harnessing the power of the people in international business
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, H.(2005). A cross-regional study of cross market standardisation strategies.
[Conference Paper]Authored by: Chung, F.
Chung, HF. (2005, July). A cross-regional study of cross market standardization strategies. Presented at Academy of International Business 47th Annual Conference: Local Roots, Global Links. Quebec City, Canada.
[Conference Oral Presentation]Authored by: Chung, F.
Chung, H. (2004). Analysis of marketing environment in the European Union (EU). In J. Wiley, & PT. Eds (Eds.) Australian and New Zealand Marketing Academy Conference: Marketing Accountabilities and Responsibilities. (pp. 1 - 8). Wellington, NZ
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, H.(2004). Analysis of marketing decision-making strategies of New Zealand companies operating in the European Union (EU).
[Conference Paper]Authored by: Chung, F.
Chung, H. (2003). Analysis of marketing strategies used by Australian and New Zealand companies doing business in the European Union (EU): A cross country comparison study (work in progress). (pp. 26 - 26). , ''New Europe'' Second New Zealand European Studies Conference Christchurch, New Zealand: National Centre for Research on Europe
[Conference Abstract]Authored by: Chung, F.
Chung, H. (2003). An investigation of the influences of marketing environmental factors on the choice of immigrant effects. (pp. 34 - 34). , Australian and New Zealand Marketing Academy Conference: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contibution Adelaide, SA: Australian and New Zealand Marketing Academy
[Conference Abstract]Authored by: Chung, F.
Hyde, K., & Chung, H. (2002). The impact of immigrant effects on international marketing strategy. In RN. Shaw, S. Adam, & H. McDonald (Eds.) Australian and New Zealand Marketing Academy Conference (ANZMAC). (pp. 181 - 187). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, H. (2002). Analysis of marketing strategies selection, the experience of Australian and New Zealand firms. In RN. Shaw, S. Adam, & H. McDonald (Eds.) Australian and New Zealand Marketing Academy Conference 2002 (ANZMAC). (pp. 21 - 28). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Chung, F.

Other

Chung, F. (2009). Marketing orientation, innovation and performance: The case of Taiwanese and New Zealand firms. Presented at National Sun Yat-Shen University, Taiwan.
[Oral Presentation]Authored by: Chung, F.
Chung, F. (2009). Marketing orientation, innovation and performance: The case of Taiwanese and New Zealand firms. Presented at National Chung Hsing University, Taiwan.
[Oral Presentation]Authored by: Chung, F.
Chung, F. (2008). Fonterra 'did right thing' in milk alert. The New Zealand Herald
[Other]Authored by: Chung, F.
Chung, F. (2008). SanLu scandal shows China knowhow crucial. The Dominion Post
[Other]Authored by: Chung, F.
Chung, F. (2008). Troubles are spreading for Fonterra. Radio New Zealand - Morning Report
[Other]Authored by: Chung, F.
Chung, F. (2007). Marketing control and marketing standardisation strategies: An integrated typology. In Department of Commerce Working Paper Series(pp. 1 - 46). : Massey University, Department of Commerce
[Working Paper]Authored by: Chung, F.
Chung, H. (2005). An investigation of marketing standardisation strategies. In Working Paper Series(pp. 1 - 56). : Massey University, Department of Commerce
[Working Paper]Authored by: Chung, F.
Chung, H. (2005). A cross-regional study of intermarket standardisation strategies: A proxy framework. In Working Paper Series(pp. 1 - 32). : Massey University, Department of Commerce
[Working Paper]Authored by: Chung, F.
Chung, H. (2004). An investigation of marketing decision-making strategies - The experience of New Zealand Companies. In Working Paper Series(pp. 1 - 32). : Department of Commerce, Massey University
[Working Paper]Authored by: Chung, F.
Chung, H. (2003). An investigation of the influences of marketing environmental factors on the choice of immigrant effects. In Working Paper Series(pp. 1 - 13). : Massey University, Department of Commerce
[Working Paper]Authored by: Chung, F.
Chung, H. (2000). New Zealand in Taiwan - Issues of Marketing NZ Manufactured Products in Taiwan. (pp. 363 - 365). McGraw-Hill
[Other]Authored by: Chung, F.

Teaching and Supervision

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 2 1
Co-supervisor 1 0

Current Doctoral Supervision

Main Supervisor of:

  • Thi Duong Hanh Dang - Doctor of Philosophy
    Social media and Export Innovation under moderating and mediating perspectives: Role of Digital Leadership, Digital Entrepreneurship Orientation, and Organizational Capabilities.
  • Yiming Yang - Doctor of Philosophy
    IT affordance strategies, organisational capabilities, business performance and innovation: The empirical research from a Multi-Channel Network perspective.

Co-supervisor of:

  • Junpeng Dou - Doctor of Philosophy
    Nexus among Blockchain Deployment, Supply Chain Resilience, and Performance in Manufacturing Firms: A Moderated Mediation Model

Completed Doctoral Supervision

Main Supervisor of:

  • 2022 - Herbert Sima - Doctor of Philosophy
    When and How Managerial Ties and Institutional Distance Matters Export Venture Performance In A Digital Age: An Emerging Market Perspective

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