Master of Management (Marketing)

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Regulations

See the regulations and courses for this programme.

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Entry requirements

Please refer to the MMgt programme page for the admission requirements for the programme.

For general entry requirements see Massey University entry requirements.

Master of Management (Marketing) structure

Schedule A – Core Courses

115.758 Interpersonal Communication at Work
115.759 Current Issues in Business

Schedule B – Subject Courses

Part 1

Compulsory course (choose 1):

156.700 Essentials of Marketing
156.742 Advanced Consumer Behaviour

60 credits selected from courses:

156.756 Digital Marketing
156.757 Marketing Strategy
156.758 Advanced Social Marketing

Part 2

156.894 Professional Practice (60 credits)

For progression from Part One to Part Two, candidates must have achieved a minimum B- grade average over the Part One courses.

The course of study for students who have already completed a Postgraduate Diploma or Honours will be 60 credits from Part 1 & 60 credits from Part 2.

One-year full-time study option available – Manawatū campus

There is the ability to complete this specialisation is just one calendar year instead of 18 months. This is available if you study the Master of Management at the Manawatū campus and complete your final course (Part Two) over Summer School. To enrol in the final course 152.894, you will need to apply using Special Request in Course enrolment. Please contact an Academic Adviser for further information.

One-year course listing (click to expand/collapse)

Part One

Core Courses

Two 15-credit courses:
115.758 Interpersonal Communication at Work (Semester One)
115.759 Current Issues in Business (Semester One)

Courses

Three 30-credit courses:
156.700 Essentials of Marketing (Semester One)
156.757 Marketing Strategy (Semester Two)
156.758 Advanced Social Marketing (Semester Two)

Part Two

One 60-credit course:
152.894 Professional Practice (Summer School)

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